It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust online reviews as much as personal recommendations, review sites outside of social media are scaling in importance for brand trust.
Image via Mike Blumenthal
Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Business. With the hype of messaging taking full force, this month’s confirmation for a full roll-out of this by Google indicates several noteworthy things about why local marketing is more important for brand now more than ever.
In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now beginning to replace typing online search queries. KPCB’s recent Meeker report notes that 20% of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
Topics: Voice Search
Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches and or online to offline attribution modeling.
Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begin supporting multi-location campaign Ad management for enterprises.
Last week, Snapchat released a new API that will allow brands to launch sponsored Geofilter campaigns much more programmatically and efficiently. Testing On-Demand Geofilters has been easy for small businesses, one-time and one-location users but not completely scalable for multi-location businesses. Now, in partnership with a Snapchat Ad Partner, going through the Geofilter API will allow brands to scale campaigns to thousands of locations at a time using unique content.
Topics: Local Marketing
The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to offline customer experience.
Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.