The Usability Gap: Designing the Right Products for SMBs

Posted by Damian Rollison on Apr 21, 2017 10:00:00 AM



 
Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The vast local marketing ecosystem is fragmented and complex, leaving many SMB's feeling a false sense of security when approaching their limited "self-serve" local marketing efforts. By helping SMB's discover and understand their consumer activity, it increases store visits and top-line revenue. 
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Topics: Local Marketing

Hacking a Technology Stack for Local Presence Management

Posted by Mila Hose on Apr 11, 2017 1:45:44 PM



The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to offline customer experience.

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Topics: Local Marketing, Brandify, Location Intelligence

Season of Cheer: Website Redesign with Grandma’s House of Hope

Posted by Mila Hose on Mar 30, 2017 12:46:59 PM



Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.

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Topics: Brandify, Online-to-Offline Attribution, Season of Cheer

Optimizing for Mobile Search: New Tips and Old Tricks

Posted by Damian Rollison on Mar 27, 2017 3:11:57 PM



At it's core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so, what has been upgraded, are new techniques and strategies that expand on these traditional methods. 
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Topics: Local SEO, Mobile

Yext IPO: The New Local Reality

Posted by Manish Patel on Mar 20, 2017 2:29:21 PM



For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the S-1 filing, looking for clues as to what it means for the industry we call “local.”

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Topics: Manishologies

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Posted by Damian Rollison on Mar 10, 2017 11:20:17 AM


Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should that be accepted as the rule? Google’s algorithm with its 200+ ranking factors, are designed to provide the most accurate and logical information. Google has been trying to provide the “one true, single answer” when it comes to what is shown in the SERP, or search engine results page.

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Topics: Google, Local SEO

Understanding the Millennial Mindset in 2017

Posted by Mila Hose on Mar 3, 2017 12:55:28 PM


As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millennials in the U.S., making up more than a quarter of the entire population. With the strong influence they have over older generations, as well as their annual spending power, which exceeds just over $200 billion, Millennials should be a focus for any brand looking to maximize revenue and brand engagement for the long-term.  

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Topics: Local Marketing, Social Media, Local SEO

Facebook Insights for Location-Based Marketers

Posted by Mila Hose on Feb 23, 2017 12:13:36 PM



Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim local profiles for each store location, while preserving a holistic brand image through a corporate account. Yet, an often overlooked and underutilized aspect of Facebook for local marketing is the critical audience insights that Facebook provides. With nearly 2 billion active users every month, brands cannot afford to overlook Facebook insights when forming a comprehensive marketing strategy. With this in mind, here are the some of the most important Facebook insights for local marketing.

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Topics: Local Marketing, Facebook, Analytics

What Does It Mean to Practice Local SEO Ethically?

Posted by Damian Rollison on Feb 13, 2017 11:32:06 AM



Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who approaches your brand. So, how can your business tell the difference between valuable services and spam? 

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Topics: Local Marketing, Local SEO, Local Listings

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Posted by Mila Hose on Feb 9, 2017 1:12:48 PM



Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a minimum of five reviews in order to appear within the Local Pack, but evidence from Mike Blumenthal and Barry Schwartz suggests as little as one review will now be enough for brands to rank in the Local Pack. This can be both a good or bad thing for different store locations, depending on the quality of the reviews they currently have.

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Topics: Google, Online Reviews, Reviews