Targeting Consumers on the Holiday Path to Purchase

Posted by Damian Rollison on Nov 19, 2015 11:34:38 AM


With less than a week left until Black Friday, the rush of the Holiday season is upon us. The National Retail Federation projects $630.5 billion in overall holiday sales this year, a 3.7 percent increase over 2014. In my latest article on Street Fight, I explain the importance of engaging, actionable messaging and how this can be done through the mobile channel this holiday.

Read More

Topics: Retail

Top 4 Practices to Ensure Your Locations Rank in Google’s Local Pack

Posted by Andrea Ramirez on Nov 18, 2015 4:25:00 PM

“To be discovered, you must first be discoverable.” - Manish Patel

The condensed Google Local Pack makes it both harder and crucial that your brand shows up within their list. If you were ranking in slots 4-7 before, now you’re out of a highly visible area and at a competitive disadvantage. We’ve gathered our Local Search Experts together to pick their brains and gather the top 4 best practices to ensure that your brand is ranking on the top of Google's search rank.

Read More

Topics: Local SEO

The Google Maps Update Could Make or Break Your Brand’s Perception

Posted by Amber Kazalbash on Nov 11, 2015 3:33:00 PM

One pain point that mobile consumers often face is the failure of mapping apps to guide them when they have bad or no internet connection. While in this micro moment of reaching a destination with a spotty reception, neither Google Maps nor Apple Maps have been able search, index and successfully route users. But as of yesterday, users are able to
search and navigate on the Google Maps app without an internet connection. This update, previously demoed this spring at Google I/O, shows how offline search could potentially make or break your brand perception.

Read More

Topics: Google Maps

Facebook Page Update: A 5-Step Guide to Migrating Your Multilocation Brand’s Data

Posted by Edgar Estrada on Nov 5, 2015 3:43:00 PM

Through its ups and downs, Facebook has always found a way to make name in the headlines. If you’re a multilocation brand marketer that gets alerts send to your e-mail, you may have recently been noticing more close outreach to brand you have most likely received an e-mail within the past week asking you to remove your company’s main address from your Facebook brand page. This may seem like a simple tweak on Facebook’s end but we suspect it has larger implications about the way Facebook is grappling Local brand presence for marketers.  This blog breaks down what the change is, how to update your locations, and what it means for the future of local marketing on Facebook.

Read More

Topics: Updates, Data, Social Media

4 Questions Brand Marketers Ask About Monitoring Online Reviews

Posted by Amber Kazalbash on Nov 3, 2015 3:12:00 PM

Image via Search Engine Land

We love being involved in the local marketing community because of all the tactical insights we gain from industry leaders and give to brand managers. This past week, we had the opportunity to join LSA Bootcamp in Portland, where our Director of Business Development Mike Bunnell spoke about monitoring online reviews and managing brand reputation. Here are the 4 questions Mike addressed during this presentation:

Read More

Topics: Online Reviews

How Local SEO Experts can Use Twitter’s New Tools in Their Marketing Mix

Posted by Amber Kazalbash on Oct 29, 2015 2:12:00 PM

The evolving landscape of social media serves as a magnifying glass for marketers to observe and react to ongoing trends in consumer behavior. With that being said, it’s no surprise  the newest social trends of hyper-personalization, mobile and localization are culminating and changing the way social networks connect with users. In this blog post, we’ll explain the three newest ways that Twitter specifically has begun to grow user adoption rates while creating a new social- local marketing strategy opportunity for brands.

Read More

Topics: Local SEO, Social Media

Why Every CMO Should Invest In Local Digital Marketing

Posted by Amber Kazalbash on Oct 28, 2015 3:27:00 PM

Every CMO, regardless of their industry, wants to boost brand presence on search engines. But when a brand has over 100 locations, accurately representing these locations with the correct data online is challenging. This challenge leaves many CMOs wondering how everything can stay constantly updated in an efficient and effective way. The solution to this is to invest in a digital marketing platform that includes a strong CMS. This blog will explain the main reasons why CMOs should invest in a scaleable digital marketing technology.
Read More

Topics: Local SEO

What an Inclusive and Creative Workspace Can Do for Your Employees

Posted by Manish Patel on Oct 23, 2015 1:00:00 PM

What does the perfect workspace look like? Maybe it’s a huge, dark wooden desk overlooking downtown, or maybe it’s an open area filled with couches and brightly colored pictures and lamps. Maybe it’s a place you wouldn’t normally associate with work—like your house or a coffee shop. Whatever your image of the ideal workspace is, there is the type of office that encourages innovation, and there is the type of office that drains it out of us.

Read More

Topics: Manishologies

3 Steps for Retailers to Employ a Situational Marketing Strategy

Posted by Amber Kazalbash on Oct 21, 2015 3:18:01 PM

Image via Tech Crunch

With the holiday season just around the bend, it’s more important than ever that your brand is as nimble, agile and ready to serve customers as possible. In fact, the NRF reports that 46% of this year’s holiday shopping, including browsing and buying to head to brick and mortar stores, will take place on mobile devices.

Read More

Topics: Local Marketing

Why Every SEO Specialist Needs a Strategy to Manage Online Reviews

Posted by Andrea Ramirez on Oct 20, 2015 3:43:00 PM

90% of consumers say that their purchasing decisions are influenced by reading positive online reviews. If that number doesn’t light a fire in you to create a strategy to monitor your online reviews then maybe the fact that your online reviews help your brand’s SEO will. Search engines love online reviews because your customers love online reviews. It’s time you start showing them some love as well.
Read More

Topics: Local SEO, Online Reviews

Posts by Topic

see all