How A Seamless Omni-Channel Experience Creates Local Marketing Success

Posted by Amber Kazalbash on Feb 11, 2016 1:05:24 PM

Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealth of interaction between users and their smart devices has given brands data to develop a deeper understanding of individual customer intent. But what’s more important about mobile’s transition to default is the fact that these users are looking to satisfy this intent through a combination of channels. For marketers who kept up with the pace of Mobilegeddon, this is why demographic targeting is not the solution. Now, effectively engaging users depends upon recognizing multiple user channels, behavior and intent. It’s Localgeddon, and brands can achieve local marketing success with a seamless local Omni-Channel experience.

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Marketers Can Use Bing to Enhance the Connected Customer’s Journey

Posted by Amber Kazalbash on Feb 4, 2016 2:05:00 PM

 

It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorporated into default colloquial speakreferring to searching online and finding relevant answers in a matter of seconds. But aside from Google, engines like Yahoo and Bing are still fighting for second place. Between these top alternatives, Bing is vying to become an opportunity for mobile-minded marketers to enhance the connected customer's journey.

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Topics: Data Quality

What Does Your 2.0 Self Look Like?

Posted by Manish Patel on Feb 3, 2016 9:44:00 AM



While many people spend December and January hyping up their New Year’s resolutions, the fervor seems to taper off once February rolls around. Why is that? I think it might have something to do with the fact that 35 percent of people who make New Year’s resolutions can’t keep them past January—and only about 23 percent ever go on to accomplish what they originally set out to do.

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Topics: Manishologies

3 Ways Hyperlocal Events Make Local Pages More Authoritative to Google

Posted by Edgar Estrada on Jan 28, 2016 12:08:00 PM

In the multi-location world, where brands can have hundreds or thousands of local pages, a common pain they repeatedly encounter is how to take organic local pages to the next level. These pages tend to be static in terms of changing content regularly and as a result, rarely acquire external equity-passing links. With the SEOsphere buzzing from all the recent reported drastic fluctuations in SERP traffic over the past few weeks and Google finally confirming Panda, one of their most spam-fighting algorithms, as an official component of its search algorithm, these changes must force marketers to think more creatively to provide value to their users.

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Topics: Local SEO Tips

Is Uber Paving the Way Toward Verified Consumer Reviews?

Posted by Damian Rollison on Jan 28, 2016 8:14:00 AM

Consumer reviews are a hot topic within the local marketing arena. This week, Uber released that it has been running a driver behavior tracking program to validate tracker reviews, begging the question how do we assess the validity of reviews for local businesses?

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Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

Posted by Amber Kazalbash on Jan 21, 2016 9:00:00 AM


One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attention and loyalty of connected customers. With the end-all-be-all of Mobile, Apple and Google in particular have pulled their weight to divide users between searching through apps and mobile browsers(respectively), and even more recently---through maps. The creative approach that both of these maps providers are taking is digging up valuable data for users like never before. And for brands, that means that the need for accurate and consistent location data just got even more important.

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Topics: Google Maps, Apple Maps

Facebook's Long-Term Focus on Local

Posted by Damian Rollison on Jan 6, 2016 8:20:00 AM

It seems like every time Facebook makes a change related to Local, the industry sees it as the social network's last step in becoming the local search destination. But we have seen time and time again that while these updates over the past few years have surfaced and stayed live on Facebook, their importance or usage for users has not grown significantly at this point.

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Topics: Facebook

Expert Predictions for Local Marketing in 2016

Posted by Brandify Team on Jan 4, 2016 2:14:00 PM

If there's one thing we know for certain, it's that the local marketing industry is constantly changing and evolving. In 2016, we can expect these changes developments to accelerate further into ways that marketers can truly learn and provide their customers with value.

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Topics: Local Marketing

Reflecting on Brandify’s Week of Cheer

Posted by Manish Patel on Dec 21, 2015 9:15:00 AM

It doesn’t require much effortto cut a check and send it off to a charity without a second thought, but to involve yourself deeper in ensuring the success of your community speaks to a different level of growth and achievement. This holiday season, our team challenged itself to drive success by involving itself with well-deserving companies and causes in a new way. To create a better and brighter 2016 and beyond, we decided to bring our best-in-class technology to those who are just as passionate and face the same challenges as our clients—but have limited resources. Our goal was to serve the greater good by bringing customers to these charitable organizations through the use of our expertise, services and local technologies.

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Topics: Manishologies

Week of Cheer Day 5: Local Community Outreach with Olive Crest

Posted by Brandify Team on Dec 18, 2015 10:00:00 AM

We’re finishing our Week of Cheer with a recap of our team’s involvement with Olive Crest, an organization that transforms the lives of at-risk children through the healing power of family. More than 40 years since Olive Crest’s inception, they have become a leader in the prevention and treatment of child abuse, serving nearly 3,000 children and families each day. This Holiday Season we decided to partner with Olive Crest, to help them provide a warm holiday meal for families in need.

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Topics: week of cheer

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