Social Media, Meet Online Listings

Luckily, we're only dealing with simple math: 1 + 1 = 2. Social media has been a game changer over the past six or seven years, not just digitally, but for the marketing industry as a whole. In a similar vein, local local listings sites such as Yelp and Foursquare changed the way we look up busi...

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Does Social Media Even Have Standards?

Finding the right tone for one’s business has been the subject of countless blog posts and articles over the years, and for good reason. When businesses began using social media, marketers had very little precedent to help them establish the right tone of different businesses and industries. O...

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In Silicon Valley, the Time is Right For Local

For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scattered and specific to scale for the web. That mentality is being tossed out the window as local listings receive better design treatment, smartphone u...

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Google Exec Says Small Business is Key for Mobile Growth

The mobile revolution has delivered new efficiencies and experiences to brands and consumers alike, but most of benefits have remained out of reach for small businesses and local industries. Part of the problem is that of scale: mobile advertising platforms allow you to target certain demographics...

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Google’s Shrewd, Silent Bet on Local

The Local Media Consortium’s name speaks for itself. An alliance of 800 daily newspapers and 200 local broadcasters, the LMC is focused on boosting community outlets all over the US. Enter Google. On February 24, 2014, the search giant announced a deal with the LMC to create a private ad exchang...

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