#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Posted by Amber Kazalbash on Sep 14, 2017 5:01:04 PM



Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery all the way through engagement, marketers must think critically about properly integrating these into their marketing strategies.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

Posted by Amber Kazalbash on Sep 14, 2017 4:57:58 PM



1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its simplest terms, the future of search is conversational. Conversations are utilized as a platform to discover, access and interact with digital searchers everywhere.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: Fireside Chat with Amazon

Posted by Amber Kazalbash on Sep 14, 2017 4:54:42 PM



A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, Chief Evangelist for Amazon Alexa and Echo, sat down with the Brandify Summit attendees and Street Fight's David Hirschman to give insight into the mass adoption of voice, uses of voice-first products and Amazon's overall “everywhere” strategy.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Posted by Amber Kazalbash on Sep 14, 2017 2:18:17 AM



Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the specific capabilities of location data can in turn translate into greater brand reputation pushes and strategic efforts to generate customer satisfaction

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Posted by Amber Kazalbash on Sep 14, 2017 2:13:48 AM



Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on day 1 of the event. Schwartz took the audience down into the technical side of SEO, painting a picture of it's foundational elements and adding color by explaining recent updates and preparing for what is to come.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: The Future of Local with Travis Wright

Posted by Amber Kazalbash on Sep 14, 2017 2:06:03 AM



In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wright explains, is that the real winners are the “Math Men”. Data-driven marketing solutions that understand the needs and goals of brand marketers are just part of what the future of local holds for marketing technology providers.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017

3 Ways Maps Technologies Are Getting Smarter

Posted by Amber Kazalbash on Sep 6, 2017 9:05:00 AM



In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation to places of interest, and all this rests on location data (often crawled real-time or crowdsourced). Below are three ways maps technologies are getting smarter and how brands must follow suit.

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Topics: Apple, Claiming Locations, Google Maps, Artificial Intelligence

4 Tips For Optimizing Your Brand’s Online Presence With Yelp

Posted by Amber Kazalbash on Aug 7, 2017 8:00:00 AM




It’s no secret that online location management has become more complex and challenging than ever before.
With 88% of customers noting that they trust online reviews as much as personal recommendations, review sites outside of social media are scaling in importance for brand trust. 

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Topics: Online Reviews, Claiming Locations, Yelp

What the Latest Google My Business Update Says about Local for Brands

Posted by Amber Kazalbash on Jul 25, 2017 3:05:27 PM


Image via Mike Blumenthal
Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Business. With the hype of messaging taking full force, this month’s confirmation for a full roll-out of this by Google indicates several noteworthy things about why local marketing is more important for brand now more than ever.

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Topics: Chat Bots, Voice Search, AI

How Brands Can Use Voice Search to Win Local

Posted by Amber Kazalbash on Jul 6, 2017 10:43:32 AM


In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now beginning to replace typing online search queries. KPCB’s recent Meeker report notes that 20% of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
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Topics: Voice Search