It’s safe to say that come Q1, marketers will be off to the races putting long-devised strategies in place for the new year. Enterprise brands note in a recent Street Fight study that their spend on location-based marketing now encompasses between 5-30% of digital budget. With this in mind, a shift in your brand’s mix should be reinforced with a robust platform and strategic partner.
Topics: LSA Certification
With all the hype of virtual reality, augmented reality, new user technologies and the next wave of brick and mortar shopping—one area of marketing has proven to drive success and brand exposure over the holidays: social media. In the final installment of Brandify’s Holiday Countdown we are uncovering the opportunities to make your locations more social and more engaging for nearby shoppers.
As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may be even more rapid in terms of pace than the past two. In our final installment of the Brandify 20 Year Anniversary series, we dive into the possibilities that the future holds for customers and brands alike.
This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not explicit; in fact, 32% shoppers visit stores because they like the overall in-store experience. For this reason, giving your locations the extra customer savvy they need will close this conversion gap and bring these local searches to your stores this holiday season.
Changes in technology mean nothing if users are not adopting them. Not only have brands in the past two decades seen consumers adapt new technologies at a rapid pace, they have also witnessed a shift in traditional interaction and engagement points – from traditional to digital.
With every year that Digital progresses, we see incremental but obvious transformation. The shifts and changes of the past two decades in particular have set the stage for some major changes in the greater commercial landscape. This week, we explore the past two decades of transformation and what they mean for marketers.
"You can't connect the dots looking forward; you can only connect them looking backwards." -Steve Jobs
This year marks our 20th Branniversary and with this monumental milestone, we are throwing it back two decades to show how the industry, customers and Brandify has transformed. Scroll down to connect the dots between then and now!
For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks until Black Friday and other major holiday sales, it’s time to focus on what matters and optimize for your everywhere customer.
As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven digital experts from this month's Brandify Summitweighed in on the opportunities of local, investment by key players (both brands and search engines), and what's next to connect with the next nearby customer.
Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery all the way through engagement, marketers must think critically about properly integrating these into their marketing strategies.