What the Latest Google My Business Update Says about Local for Brands

Posted by Amber Kazalbash on Jul 25, 2017 3:05:27 PM


Image via Mike Blumenthal
Back in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Business. With the hype of messaging taking full force, this month’s confirmation for a full roll-out of this by Google indicates several noteworthy things about why local marketing is more important for brand now more than ever.

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Topics: Chat Bots, Voice Search, AI

How Brands Can Use Voice Search to Win Local

Posted by Amber Kazalbash on Jul 6, 2017 10:43:32 AM


In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now beginning to replace typing online search queries. KPCB’s recent Meeker report notes that 20% of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
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Topics: Voice Search

Snapchat Seizes Local-Social with Snap Map

Posted by Amber Kazalbash on Jun 22, 2017 10:52:48 AM

The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through location. Dubbed as the "Snap Map," Snapchat is now giving these users the opportunity to connect with friends nearby and in the long term, an opportunity for brands to reach users at scale.
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Topics: Snapchat

Webinar Replay: How to Re-energize Your Local-Social Strategy with Snapchat Geofilters

Posted by Mireya Prado on May 23, 2017 11:31:26 AM


Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Snapchat campaigns can be launched for product/service launches and or online to offline attribution modeling.

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Topics: Snapchat

Snapchat Geofilters: An Advertisement Guide for Brands

Posted by Mireya Prado on May 2, 2017 2:02:00 PM



Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begin supporting multi-location campaign Ad management for enterprises.

Last week, Snapchat released a new API that will allow brands to launch sponsored Geofilter campaigns much more programmatically and efficiently. Testing On-Demand Geofilters has been easy for small businesses, one-time and one-location users but not completely scalable for multi-location businesses. Now, in partnership with a Snapchat Ad Partner, going through the Geofilter API will allow brands to scale campaigns to thousands of locations at a time using unique content. 

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Topics: Local Advertising, Snapchat, advertising

The Usability Gap: Designing the Right Products for SMBs

Posted by Damian Rollison on Apr 21, 2017 10:00:00 AM



 
Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The vast local marketing ecosystem is fragmented and complex, leaving many SMB's feeling a false sense of security when approaching their limited "self-serve" local marketing efforts. By helping SMB's discover and understand their consumer activity, it increases store visits and top-line revenue. 
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Topics: Local Marketing

Hacking a Technology Stack for Local Presence Management

Posted by Mila Hose on Apr 11, 2017 1:45:44 PM



The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to offline customer experience.

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Topics: Local Marketing, Brandify, Location Intelligence

Season of Cheer: Website Redesign with Grandma’s House of Hope

Posted by Mila Hose on Mar 30, 2017 12:46:59 PM



Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.

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Topics: Brandify, Online-to-Offline Attribution, Season of Cheer

Optimizing for Mobile Search: New Tips and Old Tricks

Posted by Damian Rollison on Mar 27, 2017 3:11:57 PM



At it's core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so, what has been upgraded, are new techniques and strategies that expand on these traditional methods. 
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Topics: Local SEO, Mobile

Yext IPO: The New Local Reality

Posted by Manish Patel on Mar 20, 2017 2:29:21 PM



For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the S-1 filing, looking for clues as to what it means for the industry we call “local.”

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Topics: Manishologies