Boosting Your Holiday Marketing Strategy: Mobile Optimization

Posted by Mila Hose on Oct 27, 2016 11:37:11 AM

Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for shopping activities, such as finding deals, comparing prices, researching products, accessing coupons and finding store locations. With mobile taking such a big role in the holiday shopping experience, this week we will discuss how enterprise brands can target on-the-go consumers and optimize for the mobile user experience.  

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Topics: Beacon technology, Mobile Marketing, holiday marketing

Real-Time Location Management for an On-Demand Economy

Posted by Mila Hose on Oct 26, 2016 11:27:43 AM

We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have created immediate access to nearly anything imaginable, which has led to a sense of entitlement for quick, efficient experiences among consumers.

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Topics: Holiday Seasons, local pages, local listings, Location Data Management

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

Posted by Damian Rollison on Oct 24, 2016 9:40:41 AM

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis, Brandify’s Director of Product, Damien Rollison, breaks down the components of Starbucks vs. Dunkin’ Donuts for a clearer view of just what Brand Battles are measuring and how they relate to data-driven local marketing strategies as a whole.

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Topics: Local Marketing, Local SEO, Brand Battle

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

Posted by Mila Hose on Oct 20, 2016 1:56:23 PM

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday shoppers fill crowded storefronts, savvy shoppers are already making their purchases and keeping an eye out for any pre-rush sales.

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Topics: local listings, location data, holiday marketing

Can Apple Maps Catch Up to Google Maps with iOS 10?

Posted by Mila Hose on Oct 19, 2016 11:27:06 AM

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the following years, Apple Maps has struggled to catch up to Google, but with the release of iOS 10, it seems like Apple Maps is reaching a point where it is worthy of competing with Google Maps. While Google may still hold users’ favor, Apple has recently made some significant changes to its UI and functionality that are worth considering. Here are three Apple Maps upgrades that could make it the go-to for iOS users and make it an essential to your location data distribution strategy.  

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Topics: Local SEO, Google Maps, Apple Maps, location

How Leveraging Location Data Can Help Prepare for the AI-First World

Posted by Mila Hose on Oct 6, 2016 12:58:36 PM

Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products’ core is software that is increasingly focused on machine learning and artificial intelligence. Recently, Google has made strides at becoming an AI-first organization and immersing virtual reality into users’ daily lives; marketers should take note of Google's movement in order to begin fully leveraging their location data today.

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Topics: AI, Virtual Reality, Augmented Reality

The Google My Business API Takes Another Step Forward

Posted by Damian Rollison on Sep 29, 2016 2:20:23 PM

The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to manage and optimize their listings. The GMB V3.1 update adds real-time notifications for listings updates and new reviews for store locations, as well as an increased sophistication of the attributes feature.

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Topics: Google My Business

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

Posted by Mila Hose on Sep 29, 2016 12:29:28 PM

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local search rankings. However, as Joy Hawkins reported, it is unlikely that brands have been penalized in the local search results, but rather, the new algorithm update has caused a major shift that is forcing some brands out of the local 3-pack for keywords for which they were previously ranking.  

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Topics: Google, Local SEO, local listings

3 Opportunities With the Google My Business API V3.1

Posted by Mila Hose on Sep 27, 2016 1:02:02 PM

Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest update in May enabled reading and responding to reviews, providing place identification, attribute support, photos and new location states to its list of capabilities. Now, Google has released more features for multi-location brands to distribute location information  and gain visibility.

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Topics: Reviews, Google My Business

4 Ways to Boost Brand Presence Using Facebook Locations

Posted by Mila Hose on Sep 21, 2016 12:02:33 PM

Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook location pages (previously, “child pages”), can help multi-location brands engage with customers in a personal way, providing relevant content on a platform with more than 250 million active users per day.  Even for those brands who have a local listings set up, duplicating content across locations could result in a lower organic ranking or worse, customers not seeing the relevance of your brand.

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Topics: Facebook, local pages, local listings

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