Understanding the Local Search Marketing Funnel

Posted by Damian Rollison on May 2, 2016 8:00:00 AM

The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back to ways of how brand marketers can empower satisfied customers to buy again or share their experiences with their network. Especially when it comes to local search, finding a place in the marketing funnel and eventually driving this type of customer loyalty has proven to be challenging. 

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Topics: Local Search

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Posted by Amber Kazalbash on Apr 20, 2016 11:53:34 AM

Image via The SEM Post

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Topics: Local Advertising

Google Finally Reveals How to Improve Your Local Ranking

Posted by Damian Rollison on Apr 5, 2016 8:46:21 AM

Mike Blumenthal noted last week that Google has updated its help page significant to break down specific guidelines to help local businesses show up on Google Maps on desktop and mobile devices. Today on Street Fight, I explain Google's recent focus on providing business owners with the tools and encouragement they need to get business' local ranking higher than that of their competitors.

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4 Essential Tips for Fighting Burnout

Posted by Manish Patel on Apr 5, 2016 8:08:51 AM

We’re four months into the year and it seems like the deadlines, projects, and assignments are running full force. But while this rapid pace may make you feel like you’re making major progress for a while, hustle without introspection or goals can quickly leave you feeling angry, unfulfilled, or even burnt out.

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Topics: Manishologies

Google is Experiencing a Local Listings Bug

Posted by Amber Kazalbash on Apr 1, 2016 1:03:33 PM

Marketers, this isn’t an April fools prank: Brands actively working to retain accurate location data on Google My Business are undergoing a major technical glitch across the Google listings and reviews ecosystem.

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5 Experts Weigh in on Apple’s Spotlight Search Integration of Google Maps

Posted by Amber Kazalbash on Mar 31, 2016 1:39:03 PM

Image via Search Engine Land

The mobile ecosystem is constantly becoming more interconnected and integrated into the every-day life of customers. ComScore reports that mobile consumes 2 out of every 3 digital media minutes in the us. Whether it be for Android or iOS proponents, the fact of the matter is that these integrations are working to provide more value, seamless local search and improved user experience for any and every connected customer.   

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Topics: Mobile Marketing, Brandify Mobile

The Changing Role of Local Search Ranking

Posted by Damian Rollison on Mar 15, 2016 8:14:59 AM

Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search results. But not all searches are created equal---while the majority of users might be making local queries, Google's relevance algorithm is sophistaced enough to know that a small percentage of users are still searching for general (not localized) results.

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Topics: Local Search

Data, User Experience and the Promise of Mobile Attribution

Posted by Amber Kazalbash on Mar 10, 2016 2:06:00 PM

The main priority for top search engines, social networks and review sites today is staying on top of consumer habits. Brand marketers and their partnering solutions providers have an understanding of the fact that users today are multi-screen, omni-channel and overall highly Mobile. But to truly put consumer habits in context and fulfill the promise of mobile attribution, we have to get to the root of what matters: mobile user data and user experience.

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Why Does the IoT Need a Chief Location Officer?

Posted by Damian Rollison on Mar 7, 2016 12:29:00 PM

Gartner predicts that by 2020. there will be nearly 26 billion Internet of Things (IoT) devices. And while there may not be an obvious correlation, IoT is an uncharted territory and a huge opportunity for multi-location brands. 

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Topics: Internet of Things

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

Posted by Amber Kazalbash on Feb 25, 2016 2:31:50 PM

By now, you’ve probably noticed the removal of adson Google’s right rail of search engine results pages (SERPs). What you may have not considered, however, is the opportunity this update provides for both advertisers and Google’s core search competitors. In this blog, we explore the new SERP landscape and strategies to explore to keep ahead of the competition.

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Topics: Local Advertising

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