Weighing the Local Promise of Bots and Conversational Commerce

Posted by Damian Rollison on May 17, 2016 11:23:13 AM

We're in the midst of a time when it's hard to tell the difference between hype and technological breakthrough. 

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Topics: StreetFight

Google My Business Releases Version 3 of its API

Posted by Amber Kazalbash on May 6, 2016 11:53:48 AM

Six months after the release of version 2, Google has released another exciting
update to the Google My Business (GMB) API. This update includes several new features that will enable enterprises to more seamlessly update claimed store locations on Google listings and Maps. Brandify earned access to this API during its initial rollout, and has noted the ways the additional functionalities of the API can be supported in real time.

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Topics: Google My Business

Three Metrics to Evaluate Local Brand Relevance

Posted by Jasmeet Babra on May 5, 2016 2:13:45 PM

The customer journey is fragmented, to say the least. With literally any online touchpoint serving as a possible driver of local traffic, it can be especially challenging for enterprises to properly direct customers to store locations. The intent to visit a store is 50% if it comes from Mobile, so before your store location information fails a customer, evaluate your local brand relevance to strengthen your mobile visibility strategy.

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Topics: Marketing Metrics

Understanding the Local Search Marketing Funnel

Posted by Damian Rollison on May 2, 2016 8:00:00 AM

The traditional marketing funnel depicts the sequence of stages the eventually convert a customer. There are pieces within this funnel that point back to ways of how brand marketers can empower satisfied customers to buy again or share their experiences with their network. Especially when it comes to local search, finding a place in the marketing funnel and eventually driving this type of customer loyalty has proven to be challenging. 

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Topics: Local Search

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Posted by Amber Kazalbash on Apr 20, 2016 11:53:34 AM

Image via The SEM Post

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Topics: Local Advertising

Google Finally Reveals How to Improve Your Local Ranking

Posted by Damian Rollison on Apr 5, 2016 8:46:21 AM

Mike Blumenthal noted last week that Google has updated its help page significant to break down specific guidelines to help local businesses show up on Google Maps on desktop and mobile devices. Today on Street Fight, I explain Google's recent focus on providing business owners with the tools and encouragement they need to get business' local ranking higher than that of their competitors.

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4 Essential Tips for Fighting Burnout

Posted by Manish Patel on Apr 5, 2016 8:08:51 AM

We’re four months into the year and it seems like the deadlines, projects, and assignments are running full force. But while this rapid pace may make you feel like you’re making major progress for a while, hustle without introspection or goals can quickly leave you feeling angry, unfulfilled, or even burnt out.

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Topics: Manishologies

Google is Experiencing a Local Listings Bug

Posted by Amber Kazalbash on Apr 1, 2016 1:03:33 PM

Marketers, this isn’t an April fools prank: Brands actively working to retain accurate location data on Google My Business are undergoing a major technical glitch across the Google listings and reviews ecosystem.

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5 Experts Weigh in on Apple’s Spotlight Search Integration of Google Maps

Posted by Amber Kazalbash on Mar 31, 2016 1:39:03 PM

Image via Search Engine Land

The mobile ecosystem is constantly becoming more interconnected and integrated into the every-day life of customers. ComScore reports that mobile consumes 2 out of every 3 digital media minutes in the us. Whether it be for Android or iOS proponents, the fact of the matter is that these integrations are working to provide more value, seamless local search and improved user experience for any and every connected customer.   

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Topics: Mobile Marketing, Brandify Mobile

The Changing Role of Local Search Ranking

Posted by Damian Rollison on Mar 15, 2016 8:14:59 AM

Ranking isn't what it used to be. With growing levels of consumers searching through mobile devices, local intent has been integrated into search results. But not all searches are created equal---while the majority of users might be making local queries, Google's relevance algorithm is sophistaced enough to know that a small percentage of users are still searching for general (not localized) results.

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Topics: Local Search

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