The mobile revolution has delivered new efficiencies and experiences to brands and consumers alike, but most of benefits have remained out of reach for small businesses and local industries. Part of the problem is that of scale: mobile advertising platforms allow you to target certain demographics...View full article.
The Local Media Consortium’s name speaks for itself. An alliance of 800 daily newspapers and 200 local broadcasters, the LMC is focused on boosting community outlets all over the US. Enter Google. On February 24, 2014, the search giant announced a deal with the LMC to create a private ad exchang...View full article.
Retailers with Instagram accounts; taco trucks posting their location to Twitter; a community bookstore with events posted to their Facebook account. These are just a few of the many examples of how business owners can bypass the binary “ask” of web advertising and connect to their community. ...View full article.
Local search has long been an overlooked sector of the search market. In years past, you had to type in your address or zip code in the search box itself in order to find local results. Nowadays, Google & Bing do a much better job at incorporating your physical location into their search resul...View full article.
This article is redundant, but let me explain. I shared this article on our social networks just like any of the millions of other pics, videos, articles, and other bits of content posted daily. At that point this article ceased to be the focus, and instead the more important piece of content beca...View full article.