5 Local Marketing Mistakes Healthcare Brands Should Avoid

Posted by Jasmeet Babra on Aug 17, 2016 12:54:58 PM

The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or emergency room, research physicians, fill prescriptions and participate in clinical trials. Conversely, doctors depend on data from clients to accurately and effectively treat patients and recommend procedures. Part of gaining trust comes from avoiding frequent mistakes when it comes to updating and optimizing location data. Below are the five biggest mistakes that healthcare marketers should avoid.

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Topics: Big Data, Local SEO, location, Healthcare

5 Tips for Creating the Ultimate Holiday Shopping Experience

Posted by Mila Hose on Aug 11, 2016 1:22:33 PM



For enterprise brands with a plethora of locations, scaling marketing efforts for a short period of time often takes even more planning and preparation. It may only be August, but many retail brands are already pushing out holiday ads and stocking up on decorations and giftware. As the holidays approach, businesses need to be ready to serve customers and create an easy shopping experience. Here are five expert tips to build a strong local marketing holiday strategy and stay ahead of the competition.

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Topics: Customer Service, Holiday Seasons, location, mobile-first

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

Posted by Damian Rollison on Jul 26, 2016 11:53:33 AM



While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can take us by surprise and force us to change and update existing marketing strategies. 

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Topics: Local Marketing, Mobile, mobile-first

4 Ways to Harness the Power of Facebook Local Listings

Posted by Mila Hose on Jul 19, 2016 12:00:00 PM



With over 91% of consumers using Facebook to find a local business online, brands cannot afford to have inaccurate location data or unclaimed listings on this widely adopted social platform. Social media is changing the way that people interact with the world around them, and Facebook still dominates the social landscape, with 80% of total internet users also using Facebook. Inconsistent or inaccurate location data such as name, address and phone number (NAP) information can result in the loss of your local rankings, brand authority, and ultimately, your bottom line. Here are four ways to maximize the power of Facebook local listings and drive more traffic to your store.

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Topics: Facebook, local pages, Local SEO Tips

Pokemon Go Is Using Location to Augment Reality

Posted by Mila Hose on Jul 13, 2016 1:05:38 PM

The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and participate in battles ,earn points and win medals. With 7.5M downloads at just over a week old, the geographically-based augmented reality game provides a huge opportunity for multi-location brands. Pokemon Go is only the beginning of AR, and it’s clearly taking off. Is your brand ready to interact with users at the local level?

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Topics: Geotargeting, Apps, AR, location

How Snapchat is Capitalizing on the Local User Experience

Posted by Mila Hose on Jul 7, 2016 1:17:15 PM

Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites have failed to do. With geofilters, live stories and custom on-demand filters, Snapchat is transforming the role of location within the social sphere.  And with Snapchat’s most recent ‘Memories’ update, Snapchat could be creating a revolution around the way that users integrate their immediate local experiences with their social sharing preferences.

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Topics: Apps, Brands, mobile advertising, Snapchat

Evaluating Google’s Impending Local Search Two Pack

Posted by Jasmeet Babra on Jun 29, 2016 10:31:46 AM

 

In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last week, Google’s Global Product Lead for Local Ads, Ali Turhan, alluded to local ads being featured within the existing local three pack. After this update takes place, the first position will be an ad, followed by two organic results.

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Topics: Local Advertising, Google SEO,, Google My Business

Building Consumer Trust: 3 Industries Where Location Data Security Counts

Posted by Mila Hose on Jun 23, 2016 12:36:01 PM

When it comes to multi-location brands, mastery of location data is no simple task. Social strategy, presence management and local advertising all begin and end with a trusted source of secure location data. When customers opt into sharing personal data with brands, they trust that their information will be securely held. Similarly, brands must vet trusted partners to house their location data and these partners should serve as a source of truth in a busy data ecosystem. For retail, healthcare and financial service industries that house a significant amount of sensitive user-specific and geo-centric data,  all it takes is one security breach to forever compromise the integrity of a brand. 

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Google and Apple Focus on Location for Next Gen User Tech

Posted by Mila Hose on Jun 16, 2016 9:51:29 AM


Within the past month, Google and Apple have both hosted annual events to announce upgrades to existing products and showcase some exciting next generation technologies. These technological innovations aim to enhance the customer experience through several user and location data-centric capabilities like voice-search and navigation. For advertisers, these are competitive areas in which we must take advantage.

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Topics: Google Maps, Apple Maps

3 Ways to Stand Out On the Extra Mile in 2016

Posted by Manish Patel on May 25, 2016 9:00:00 AM



“There are no traffic jams on the extra mile.”

You’ve probably heard this Zig Ziglar pearl of wisdom before. It’s a quote that entrepreneurs and leadership gurus have been trotting out for decades to illustrate how much customer service can help a business to stand out against lazy or lackluster competitors.

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Topics: Manishologies

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