Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

Posted by Damian Rollison on Oct 24, 2016 9:40:41 AM

In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis, Brandify’s Director of Product, Damien Rollison, breaks down the components of Starbucks vs. Dunkin’ Donuts for a clearer view of just what Brand Battles are measuring and how they relate to data-driven local marketing strategies as a whole.

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Topics: Local Marketing, Local SEO, Brand Battle

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

Posted by Mila Hose on Oct 20, 2016 1:56:23 PM

The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday shoppers fill crowded storefronts, savvy shoppers are already making their purchases and keeping an eye out for any pre-rush sales.

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Topics: Local SEO, Holiday Seasons, local listings

Can Apple Maps Catch Up to Google Maps with iOS 10?

Posted by Mila Hose on Oct 19, 2016 11:27:06 AM

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the following years, Apple Maps has struggled to catch up to Google, but with the release of iOS 10, it seems like Apple Maps is reaching a point where it is worthy of competing with Google Maps. While Google may still hold users’ favor, Apple has recently made some significant changes to its UI and functionality that are worth considering. Here are three Apple Maps upgrades that could make it the go-to for iOS users and make it an essential to your location data distribution strategy.  

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Topics: Local SEO, Google Maps, Apple Maps, location

How Leveraging Location Data Can Help Prepare for the AI-First World

Posted by Mila Hose on Oct 6, 2016 12:58:36 PM

Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products’ core is software that is increasingly focused on machine learning and artificial intelligence. Recently, Google has made strides at becoming an AI-first organization and immersing virtual reality into users’ daily lives; marketers should take note of Google's movement in order to begin fully leveraging their location data today.

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Topics: Google, Voice Search, Personal Assistants, AI, Virtual Reality, Augmented Reality

The Google My Business API Takes Another Step Forward

Posted by Damian Rollison on Sep 29, 2016 2:20:23 PM

The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to manage and optimize their listings. The GMB V3.1 update adds real-time notifications for listings updates and new reviews for store locations, as well as an increased sophistication of the attributes feature.

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Topics: Google My Business

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

Posted by Mila Hose on Sep 29, 2016 12:29:28 PM

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local search rankings. However, as Joy Hawkins reported, it is unlikely that brands have been penalized in the local search results, but rather, the new algorithm update has caused a major shift that is forcing some brands out of the local 3-pack for keywords for which they were previously ranking.  

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Topics: Local SEO, local listings, Google Possum Algorithm, Possum Algorithm

3 Opportunities With the Google My Business API V3.1

Posted by Mila Hose on Sep 27, 2016 1:02:02 PM

Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest update in May enabled reading and responding to reviews, providing place identification, attribute support, photos and new location states to its list of capabilities. Now, Google has released more features for multi-location brands to distribute location information  and gain visibility.

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Topics: online to offline attribution, Google My Business, Rreviews

4 Ways to Boost Brand Presence Using Facebook Locations

Posted by Mila Hose on Sep 21, 2016 12:02:33 PM

Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook location pages (previously, “child pages”), can help multi-location brands engage with customers in a personal way, providing relevant content on a platform with more than 250 million active users per day.  Even for those brands who have a local listings set up, duplicating content across locations could result in a lower organic ranking or worse, customers not seeing the relevance of your brand.

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Topics: Facebook, local pages, local listings, Facebook Locations

5 Ways Marketers Can Harness the Power of Voice Search

Posted by Mila Hose on Sep 15, 2016 11:05:07 AM

With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting mass mobile user adoption. Voice search and local queries are intertwined, with voice search queries on mobile devices frequently showing local intent and 70% of those who bought in a store checking mobile first. If brands are on track to meet  ComScore’s prediction that 50% of all searches will be made by voice by 2020, marketers must adopt strategies to optimize for voice search.

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Topics: Local Search, Voice Search, Personal Assistants, Artificial Intelligence

Everything You Need to Know About Google’s Reviews from the Web

Posted by Mila Hose on Sep 12, 2016 11:30:21 AM

Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90% of consumers stating that they trust online reviews as much as a personal recommendation, user-generated content has never been more important. Recently, Google launched Critic Reviews, which allow any publisher to apply to have their “critic reviews” displayed for a local business. Following critic reviews, Google made some updates to the guidelines for using schema markup reviews, advising that only reviews produced directly from a brand’s own site can utilize review markup. Now, Google has introduced Reviews from the Web, which pulls consumer reviews from third-party sites to the knowledge panel on a desktop and presented directly under NAP information on a smartphone.     

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Topics: Google, Reviews, Google SEO,

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