Brandify Blog

Subscribe to Email Updates

Brandify Online-to-Offline Attribution Season of Cheer

Season of Cheer: Website Redesign with Grandma’s House of Hope

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based ...

Local Advertising Online-to-Offline Attribution

Boosting Your Holiday Marketing Strategy: Localized Ad Campaigns

With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays appr...

Local Marketing Online-to-Offline Attribution

9 Location-Based Marketing Insights for Enterprises

The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to underst...

Online-to-Offline Attribution

Is Google Further Fragmenting the Path to Purchase?

  Last week, Google dominated social media and news with its Android developments from its I/O conference in San Francisco. These advancements with th...

Online-to-Offline Attribution

Path to Purchase vs Customer Journey

The future of marketing begins with identifying the difference and correlation between the Path to Purchase and the Customer Journey. We’ve spent an e...

Business Listings Social Media Online-to-Offline Attribution

Navigating Through the Path to Purchase: Social Engagement and Reviews

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s d...

Data Quality Brandify Listing management Online-to-Offline Attribution

Navigating Through the Path to Purchase: Local Listings & Local Advertising

When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the P...

Brandify Analytics Geotargeting Claiming Locations Online-to-Offline Attribution

Navigating Through the Path to Purchase : Data Quality & Local SEO

Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers ...

Local Marketing Google Uber Mobile Online-to-Offline Attribution

How the Explosion of Local Mobile Ecosystems Are Disrupting Grocery Shopping

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- an...