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Evaluating Google’s Impending Local Search Two Pack

  In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last...

Local Advertising

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Image via The SEM Post

Local Advertising

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

By now, you’ve probably noticed the removal of ads on Google’s right rail of search engine results pages (SERPs). What you may have not considered, ho...

Local SEO Local Advertising

The Top 5 Local Marketing Updates of 2015

As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t ...

Local Advertising

How Digital Marketing Experts Can Use Google’s New API Integration

We know that since 50% of consumers who conduct mobile searches visit a store within a day, your current and future ad targeting strategies should cat...

Local Advertising

Tackling The Challenge of Online to Offline Attribution

What is the first thing you do when you wake up? Chances are, you’re checking your phone for updates, talking to peers on social media or researching ...

Local Advertising

Advertisements: The Good, The Bad and The Hyper-Local

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO...

Local Advertising

How Reviews on Google can Enhance Your AdWords Campaigns

Earlier this month, we started to  see a trickle of brands slowly being able to display their star reviews on paid search. This time last year, Google...

Local Advertising

What does the Facebook vs YouTube Video Ad Battle Mean for Local?

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it seems we hit the nail on the head.  Facebook, a platform that ...

Local Advertising

4 Mistakes You’re Making with Your Local Advertising

According to Borrell Associates, an estimated 48 billion dollars  will be invested in local digital advertising in 2015. Brands across various vertica...