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Apple Claiming Locations Google Maps Artificial Intelligence

3 Ways Maps Technologies Are Getting Smarter

In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they...

Local SEO Google Maps

Google Map Maker Shutting Down, Local Guides Taking its Place

Google announced this week that its Map Maker tool will be retired in March 2017. Map Maker, which was released in 2008, has served as a crowdsourced ...

Local SEO Apple Google Maps

Can Apple Maps Catch Up to Google Maps with iOS 10?

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was considered inferior to Google Maps by many users. Over the followin...

Apple Google Maps

Google and Apple Focus on Location for Next Gen User Tech

Within the past month, Google and Apple have both hosted annual events to announce upgrades to existing products and showcase some exciting next gener...

Apple Google Maps

Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

One of the most consistent digital marketing trends today is the growth of large search engines and mobile providers finding ways to garner the attent...

Google Maps

What does the New Google Plus Rollout Mean for Your Brand?

Google Plus is not dead after all. Marketers were taken aback when Google rolled out a more refreshed and simplified version Google Plus late last mon...

Google Maps

The Google Maps Update Could Make or Break Your Brand’s Perception

One pain point that mobile consumers often face is the failure of mapping apps to guide them when they have bad or no internet connection. While in th...

Beacon technology Google Maps

Beyond Beaconing, Consumers Want In-store Mapping from Retailers

For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interac...