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Choosing a Local Marketing Platform for 2018

It’s safe to say that come Q1, marketers will be off to the races putting long-devised str...

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Amber KazalbashAmber Kazalbash

Brandify Earns Local Search Association Certification

Working with a recognized provider is the first step toward local marketing success. Conta...

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Brandify Team

Holiday 2017 Countdown: Are Your Locations Social?

With all the hype of virtual reality, augmented reality, new user technologies and the nex...

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Amber KazalbashAmber Kazalbash

Brandify 20 Year Anniversary Series: Into the Future

As rapid as technology moves, there's no where to go but up. The internet continuously rev...

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Amber KazalbashAmber Kazalbash

Holiday 2017 Countdown: Are Your Locations Smart?

This holiday season, customers will be expecting that the brands they love and trust are l...

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Amber KazalbashAmber Kazalbash

Brandify 20 Year Anniversary Series: Evolving Customer Interfaces

Changes in technology mean nothing if users are not adopting them. Not only have brands in...

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Amber KazalbashAmber Kazalbash

Brandify Labs Proves the Future of Local Marketing Using Artificial Intelligence

We are excited to announce the progress and success of the innovations of Brandify Labs! F...

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Brandify Team

Brandify 20 Year Anniversary Series: Decades of Transformation

With every year that Digital progresses, we see incremental but obvious transformation. Th...

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Amber KazalbashAmber Kazalbash

Brandify 20 Year Anniversary Series: Then and Now

"You can't connect the dots looking forward; you can only connect them looking backwards."...

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Amber KazalbashAmber Kazalbash

Brandify Nationally Certified as a 2017 Great Place to Work

We are excited to announce that Brandify has been nationally certified as a 2017 Great Pla...

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Brandify Team

Holiday 2017 Countdown: Is your Location Data Ready?

For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks u...

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Amber KazalbashAmber Kazalbash

7 Expert Insights on the Importance of Location

As the ecosystem shifts into harnessing and utilizing data to empower customers' every day...

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Amber KazalbashAmber Kazalbash

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technolo...

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Amber KazalbashAmber Kazalbash

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

1990's and the eventual transition into Mobile/social/apps, brands now have a significant ...

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Amber KazalbashAmber Kazalbash

Live From #BrandifyIt2017: Fireside Chat with Amazon

A major player in the game and increasingly moving towards local, Amazon has tapped into t...

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Amber KazalbashAmber Kazalbash

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insi...

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Amber KazalbashAmber Kazalbash

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Bran...

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Amber KazalbashAmber Kazalbash

Live From #BrandifyIt2017: The Future of Local with Travis Wright

In an industry where it seems like acting like acclaimed Mad Men will reel in loyal custom...

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Amber KazalbashAmber Kazalbash

3 Ways Maps Technologies Are Getting Smarter

In the era of “near me” and “micro moments,” immediacy and context were what customers dem...

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Amber KazalbashAmber Kazalbash

4 Tips For Optimizing Your Brand’s Online Presence With Yelp

It’s no secret that online location management has become more complex and challenging tha...

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Amber KazalbashAmber Kazalbash

Brandify Partners with Yelp to Deliver Claiming and Yelp Knowledge to Its Customers

Brandify announces its latest partnerships with Yelp, the leading online community for loc...

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Brandify Team

Brand Battle: Jenny Craig vs Weight Watchers

The latest Brand Battle features a feud between two of the most coveted brands when it com...

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Brandify Team

What the Latest Google My Business Update Says about Local for Brands

Image via Mike Blumenthal Back in November of 2016, Google began experimenting with the co...

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Amber KazalbashAmber Kazalbash

How Brands Can Use Voice Search to Win Local

In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conf...

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Amber KazalbashAmber Kazalbash

Snapchat Seizes Local-Social with Snap Map

The newly public Snap, Inc. has just released another update that shows how the app contin...

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Amber KazalbashAmber Kazalbash

Webinar Replay: How to Re-energize Your Local-Social Strategy with Snapchat Geofilters

Wondering how to use Snapchat for your brand? Geofilters is the key. Beyond awareness, Sna...

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Mireya PradoMireya Prado

Snapchat Geofilters: An Advertisement Guide for Brands

Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early ...

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Mireya PradoMireya Prado

The Usability Gap: Designing the Right Products for SMBs

  Creating a perfect location marketing strategy is not one size fits all when it comes to...

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Damian Rollison

Hacking a Technology Stack for Local Presence Management

The idea that data should be at the core of all marketing strategies is not new, but for t...

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Mila Hose

Season of Cheer: Website Redesign with Grandma’s House of Hope

Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s Hou...

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Mila Hose

Optimizing for Mobile Search: New Tips and Old Tricks

At it's core, mobile optimization has not changed. Traditional, or "old tricks," are still...

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Damian Rollison

Brand Battle: Verizon vs. AT&T

In this month's Brand Battle, two major cellphone carriers, Verizon and AT&T are "wireless...

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Brandify Team

Webinar: Optimizing for Mobile Search

In this webinar, speakers provide a checklist of ways to improve your brand's local SEO to...

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Brandify Team

Brandify Sponsors GlobalShop 2017

Every year, leaders retail and design gather together to discuss new and emerging innovati...

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Brandify Team

Yext IPO: The New Local Reality

For the past few days, there has been a lot of interest in the news of Yext's filing to go...

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Manish PatelManish Patel

Brandify Sponsors Shoptalk 2017

Shoptalk is a leading retail and e-commerce event. It gathers together retailers, major br...

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Brandify Team

Google’s Pragmatic Approach to the Truth, and Its Pitfalls

Google and many other big platforms are at a time when they are faced with deceiving infor...

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Damian Rollison

Understanding the Millennial Mindset in 2017

As an enterprise marketer, chances are that the Millennials generation is a hot topic in y...

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Mila Hose

Facebook Insights for Location-Based Marketers

Facebook has always been a critical component of maintaining a strong online presence and ...

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Mila Hose

Brandify Continues Local Innovation Through Street Fight Acquisition

Today, Brandify is excited to announce the acquisition of Street Fight, the foremost integ...

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Brandify Team

What Does It Mean to Practice Local SEO Ethically?

Today, most businesses receive an average of 24 calls per month from marketers trying to s...

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Damian Rollison

Brandify Sponsors LSA Conference 2017

Every year, the Local Search industry's best and brightest convene for the Local Search As...

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Brandify Team

Brandify Sponsors iMedia Brand Summit

Every year, senior marketers from the biggest brands, agencies and publishers come togethe...

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Brandify Team

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Google recently lowered its review threshold to a minimum of one-to-three reviews in order...

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Mila Hose

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Recently, Google released an update to its “Popular Times” feature, providing real-time up...

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Mila Hose

How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017

There are many different ways in which cognitive technology will influence 2017, but chatb...

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Andy Roy

Automotive Retailer Increases Web Traffic 40% Using Reviews

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consum...

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Brandify Team

Brandify Names Mike Pycha Chief Revenue Officer

Today, Brandify is pleased to announce an exciting addition to our executive team. Mike Py...

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Brandify Team

Why High-Quality Data Publishers Matter for Online Visibility

As voice search and artificially intelligent machines take over in 2017, the need for data...

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Mila Hose

Are Voice Search Analytics Coming to Google?

Artificial intelligence and voice search are, undeniably, some of the biggest technologica...

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Mila Hose

5 Steps to Successful Reputation Management

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consum...

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Mila Hose

Brandify CEO Speaks at SIIA Bootcamp Marketing Series

Brandify Founder and CEO, Manish Patel, will be moderating a panel of experienced marketin...

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Brandify Team

Google Prioritizes Local-Mobile Search with Local Ad Pack

Recent discoveries suggests that Google is experimenting with local inventory ad placement...

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Mila Hose

Brandify Included in Location Management Platform Research Report

For many enterprises, managing location data, such as cleansing and syndication, distribut...

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Brandify Team

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

Losing customers can cost brands millions or even billions of dollars annually; conversely...

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Mila Hose

Brandify Sponsors International Franchising Association

Join Brandify for the International Franchise Association's annual convention to learn fro...

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Brandify Team

Google My Business API V3.2 Offers Historical Insights

Recently, Brandify predicted that Local would be an even greater focus for Google in 2017,...

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Mila Hose

Brand Battle: Zales vs Kay Jewelers

With the holidays just behind us and Valentine's Day around the corner, it is a busy time ...

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Brandify Team

Customer Intelligence and Cognitive Tech Take Center Stage at #CES2017

The Consumer Electronics Show (CES) celebrated its 50th anniversary in Las Vegas, Nevada t...

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Mila Hose

Local Marketing Automation for Tomorrow's Consumers

Today, more than 50% of all internet searches take place from mobile devices, yet 93% of s...

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Brandify Team

Google AMP and Mobile Optimization in 2017

Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in ...

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Mila Hose

New AIs Offer Surprisingly Traditional Results for Local

As local SEOs continue to make predictions for changes to local search in 2017, a prevaili...

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Damian Rollison

The 5 Biggest Google Local Search Updates of 2016

As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local se...

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Mila Hose

Brandify CEO Speaks at CES

Brandify will be attending the Consumer Electronics Show in Las Vegas, Nevada on January 5...

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Brandify Team

Brandify in 2016: A Year in Review

As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities...

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Mila Hose

2017 Predictions and Prep: How AI Will Transform Local Commerce

With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Am...

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Mila Hose

Improving Customer Experience Through Local Innovation

Technology is rapidly changing every day, and brands must evolve at the same pace to satis...

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Mila Hose

Brandify Introduces Brandify Labs

Every move you make as a marketer is an opportunity to innovate, keep ahead of competitors...

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Brandify Team

2017 Predictions and Prep: What’s Next for Google Local SERPs

At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing ...

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Mila Hose

Season of Cheer: Inspiring the Leaders of Tomorrow with Child Creativity Lab

Driving full speed ahead into our next project, Brandify is continuing the Season of Cheer...

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Mila Hose

2017 Predictions and Prep: Transforming Brand Engagement With Messaging

This week, both Google and Bing released instant messaging features. Both engines will now...

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Mila Hose

Season of Cheer: Social Responsibility with Mary’s Kitchen

Brandify kicked off its second annual Season of Cheer of by working with Mary’s Kitchen to...

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Mila Hose

Brand Battle: Toys 'R' Us vs. Target

Apart from electronics, toys are one of the top targeted purchases during the holiday seas...

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Brandify Team

Brandify Announces Second Annual “Season of Cheer”

Last year, we launched our first annual “Week of Cheer,” where we were worked with several...

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Brandify Team

Webinar Recap: 3 Ways to Boost Your Local Marketing Strategy this Holiday Season

With Black Friday upon us and the holiday season officially in full swing, enterprise mark...

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Mila Hose

Webinar: 3 Ways to Boost Your Local Marketing Strategy

In this webinar, speakers cover the benefits and opportunities of instant location data sy...

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Brandify Team

How Location Data is Driving the Snapchat + Foursquare Deal

In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with...

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Mila Hose

Google Enhances UX with Mobile-First Indexing

On November 4th, Google announced that it will be introducing mobile-first indexing in pla...

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Mila Hose

Brandify Wins 3 Awards at OCDA 2016

Last year, Brandify participated in AIGA's OC Design awards, showcasing and winning awards...

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Brandify Team

Google Map Maker Shutting Down, Local Guides Taking its Place

Google announced this week that its Map Maker tool will be retired in March 2017. Map Make...

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Mila Hose

Boosting Your Holiday Marketing Strategy: Localized Ad Campaigns

With the proliferation of mobile devices, there are more channels for consumers to find a ...

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Jasmeet Babra

Snapchat, Uber, and the Implications of Machine Learning

Machine learning is becoming more and more pervasive in digital technology, and its effect...

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Damian Rollison

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

Today’s customers operate across many different channels, switching between devices and ma...

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Mila Hose

How Technology is Changing the 2016 Presidential Election

The 2016 presidential election has potentially been the most technologically advanced elec...

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Mila Hose

Boosting Your Holiday Marketing Strategy: Mobile Optimization

Mobile is becoming an incremental part of the shopping experience for many consumers. This...

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Mila Hose

Real-Time Location Management for an On-Demand Economy

We live in an on-demand economy where digital technologies have raised customer expectatio...

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Mila Hose

Brandify Announces Enhanced Listings and Syndication With the Brandify 360° Network

With the holiday season and the new year right around the bend, it has never been more imp...

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Brandify Team

Brandify Awarded "Best Dashboard for Managing Local Campaigns" at Street Fight's Local Visionary Awards

This year, we had the privilege of being selected as finalists for two Street Fight Local ...

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Brandify Team

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

In the most recent Brand Battle published by Street Fight, Brandify pitted two national br...

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Damian Rollison

Boosting Your Holiday Marketing Strategy: Local Listings Optimization

The holiday countdown has finally begun, and local consumers everywhere are starting to ma...

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Mila Hose

Can Apple Maps Catch Up to Google Maps with iOS 10?

When Apple Maps launched back in September, 2012 with the release of iOS 6, it was conside...

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Mila Hose

Brand Battle: Starbucks vs. Dunkin' Donuts

Coffee is an essential morning beverage  that has made brands like Starbucks and Dunkin' D...

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Brandify Team

How Leveraging Location Data Can Help Prepare for the AI-First World

Google announced some exciting hardware releases at its #MadeByGoogle event this week, and...

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Mila Hose

Brandify Nominated For Two Street Fight Local Visionary Awards

With over 175 entries in 13 categories, we are pleased to announce that Brandify has been ...

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Brandify Team

Brandify Sponsors Street Fight Summit 2016

Brandify is proud to sponsor the 6th annual Street Fight Summit and the 2nd annual Local V...

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Brandify Team

Brandify CEO Speaks at ALSMA

Brandify will be attending the Asian Local Search and Media Association annual conference ...

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Brandify Team

The Google My Business API Takes Another Step Forward

The release of version 3.1 of the Google My Business API is another example of Google’s fo...

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Damian Rollison

5 Ways Google’s Possum Algorithm Focuses on the Local User Experience

Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had ma...

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Mila Hose

3 Opportunities With the Google My Business API V3.1

Since its initial release last December, we have covered and supported the exciting update...

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Mila Hose

4 Ways to Boost Brand Presence Using Facebook Locations

Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate ...

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Mila Hose

5 Ways Marketers Can Harness the Power of Voice Search

With 20% of all mobile queries coming from voice search and 41% of adults performing voice...

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Mila Hose

Everything You Need to Know About Google’s Reviews from the Web

Recently, Google has made quite a few changes to local review guidelines. Last month, Goog...

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Mila Hose

4 Ways iOS 10 is Making Local Focal for Enterprises

With the release of Apple’s iOS 10, brands will find that the new operating system is incr...

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Mila Hose

9 Location-Based Marketing Insights for Enterprises

The second annual Brandify Summit connected industry leaders and top brands over data anal...

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Mila Hose

Google Changes Schema Review Guidelines for Local Businesses

With reviews accounting for over 10 percent of overall ranking factors, review moderation ...

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Mila Hose

Three Key Takeaways from #BrandifyIt2016 : Day 2

With the close of Brandify Summit 2016, brands can take away some valuable lessons in loca...

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Mila Hose

Live from #BrandifyIt2016: Proximity Best Practices: A Brand Guide

While beacon technology is still new, it is becoming widely adopted. There is a common mis...

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Mila Hose

Live from #BrandifyIt2016: Making Vocal Local

Voice search refers to one’s smartphone, desktop computer or any other entry point that us...

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Mila Hose

Live from #BrandifyIt2016: Local in the Post-Digital World

Digital technology infiltrates every aspect of our daily lives; we use it as customers, pr...

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Mila Hose

Three Key Takeaways from #BrandifyIt2016 : Day 1

It’s been a jam-packed day, full of fun activities, industry leading speakers and great br...

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Mila Hose

Live from #BrandifyIt2016: Understanding Audiences Using Location Data

Location data is extremely valuable when it comes to understanding local customers and cre...

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Mila Hose

Live from #BrandifyIt2016: Hacking Marketing: Marketing Management in a Software World

As the world becomes more technical and everything is digitalized, marketing and software ...

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Mila Hose

Live from #BrandifyIt2016: The Changing Face of Local Search

  As  a big-name brand, it can be easy to feel invincible, but small, local competitors ca...

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Mila Hose

Brand Battle: The Final Score

In a series of Brand Battles with competing businesses ranging from fashion retailers to t...

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Brandify Team

5 Local Marketing Mistakes Healthcare Brands Should Avoid

The healthcare industry depends on accurate location data for successful business. Patient...

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Jasmeet Babra

5 Tips for Creating the Ultimate Holiday Shopping Experience

For enterprise brands with a plethora of locations, scaling marketing efforts for a short ...

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Mila Hose

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

While it is important for marketers to stay focused on a consistent and coherent strategy,...

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Damian Rollison

Brand Battle: Hertz vs. Enterprise

Vehicle rental companies Enterprise and Hertz battled their branding strategies in this co...

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Brandify Team

4 Ways to Harness the Power of Facebook Local Listings

With over 91% of consumers using Facebook to find a local business online, brands cannot a...

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Mila Hose

Pokemon Go Is Using Location to Augment Reality

The release of the Pokemon Go app last week has had millions of users walking around with ...

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Mila Hose

How Snapchat is Capitalizing on the Local User Experience

Location has always been a part of social media, but Snapchat is making local places a cen...

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Mila Hose

Brandify Sponsors Wonder Women in Tech 2016

Brandify is the home and hub of cultivation for innovators from a diverse set of backgroun...

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Brandify Team

Evaluating Google’s Impending Local Search Two Pack

  In the ever-changing world of Google search, another update will force your brand to buc...

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Jasmeet Babra

The Power of Local Marketing Automation

More than half of all mobile searches have local intent, and with over 76% of mobile-local...

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Brandify Team

Building Consumer Trust: 3 Industries Where Location Data Security Counts

When it comes to multi-location brands, mastery of location data is no simple task. Social...

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Mila Hose

Google and Apple Focus on Location for Next Gen User Tech

Within the past month, Google and Apple have both hosted annual events to announce upgrade...

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Mila Hose

Brandify Sponsors FCMC 2016

Brandify is connecting with some of the industry’s brightest minds to talk about The Impor...

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Brandify Team

3 Ways to Stand Out On the Extra Mile in 2016

“There are no traffic jams on the extra mile.” You’ve probably heard this Zig Ziglar pearl...

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Manish PatelManish Patel

Weighing the Local Promise of Bots and Conversational Commerce

We're in the midst of a time when it's hard to tell the difference between hype and techno...

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Damian Rollison

Brandify Wins Four Platinum and Gold Muse Creative Awards

Through innovative design, user experience and a seamless mobile experience, we have been ...

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Brandify Team

Brand Battle: Liberty Tax vs Jackson Hewitt

With tax season out of the way, we evaluated who local customers were choosing to make the...

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Brandify Team

Google My Business Releases Version 3 of its API

Six months after the release of version 2, Google has released another exciting update to ...

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Amber KazalbashAmber Kazalbash

Three Metrics to Evaluate Local Brand Relevance

The customer journey is fragmented, to say the least. With literally any online touchpoint...

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Jasmeet Babra

Understanding the Local Search Marketing Funnel

The traditional marketing funnel depicts the sequence of stages the eventually convert a c...

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Damian Rollison

Brandify Wins Two Communicator Awards

At Brandify, we pride ourselves on providing customers with the most innovative strategies...

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Brandify Team

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Image via The SEM Post

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Amber KazalbashAmber Kazalbash

Webinar On Demand: Tips to Optimize Your Local-Social Presence

Reaching customers and staying top-of-mind is no easy task. For local businesses, this cha...

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Brandify Team

Brandify Sponsors LocalCon 2016

We're hopping across the pond to join Street Fight and Siinda in sponsoring this LocalCon ...

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Brandify Team

Google Finally Reveals How to Improve Your Local Ranking

Mike Blumenthal noted last week that Google has updated its help page significant to break...

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Damian Rollison

Manish Patel Joins the Local Search Association's Board of Directors

Today, we are excited to announce that our CEO Manish Patel is now part of the Local Searc...

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Brandify Team

4 Essential Tips for Fighting Burnout

We’re four months into the year and it seems like the deadlines, projects, and assignments...

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Manish PatelManish Patel

Google is Experiencing a Local Listings Bug

Marketers, this isn’t an April fools prank: Brands actively working to retain accurate loc...

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Amber KazalbashAmber Kazalbash

5 Experts Weigh in on Apple’s Spotlight Search Integration of Google Maps

Image via Search Engine Land The mobile ecosystem is constantly becoming more interconnect...

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Amber KazalbashAmber Kazalbash

Brand Battle: Hilton Garden Inn vs Marriott Residence Inn

It's Spring Break! And this season, it's all about providing customers with the best exper...

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Brandify Team

Webinar: Tips to Optimize your Local-Social Presence

Influencing customer decisions has never been more complex, with a variety of apps, social...

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Brandify Team

The Changing Role of Local Search Ranking

Ranking isn't what it used to be. With growing levels of consumers searching through mobil...

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Damian Rollison

Data, User Experience and the Promise of Mobile Attribution

The main priority for top search engines, social networks and review sites today is stayin...

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Amber KazalbashAmber Kazalbash

Introducing Brandify Mobile

Location management today is more about developing a seamless online-to-offline customer j...

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Brandify Team

Why Does the IoT Need a Chief Location Officer?

Gartner predicts that by 2020. there will be nearly 26 billion Internet of Things (IoT) de...

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Damian Rollison

Brandify Sponsors LSA 2016

In the recent past, the the Local industry has faced challenges more challenges and opport...

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Brandify Team

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

By now, you’ve probably noticed the removal of ads on Google’s right rail of search engine...

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Amber KazalbashAmber Kazalbash

Etail West 2016: How Personalized Marketing Keeps Brands Agile

In a world where consumers are seeking to develop two-way conversations with brands and Lo...

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Amber KazalbashAmber Kazalbash

The Google My Business API is changing the Local Ecosystem

The new Google My Business API has made it easier for listings providers (brands or partne...

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Damian Rollison

How the Google My Business API Fits into a Location Management Strategy

As of December of 2015, enterprises have the opportunity to provide data to local searcher...

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Amber KazalbashAmber Kazalbash

How A Seamless Omni-Channel Experience Creates Local Marketing Success

Mobile is no longer the “future” of customer behavior---it is customer behavior. The wealt...

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Amber KazalbashAmber Kazalbash

Brandify Sponsors LOAC 2016

Brandify is joining other industry leaders to discuss The Future of Local Media at LOAC 20...

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Brandify Team

Brandify Sponsors Etail West 2016

Our team is no stranger to retail, and we will be sponsoring Etail West for the first time...

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Brandify Team

Brand Battle- LA Fitness vs 24 Hour Fitness

Millions of customers around the country are becoming health conscious and flocking to the...

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Brandify Team

Brandify Sponsors IFA 2016

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Brandify Team

Marketers Can Use Bing to Enhance the Connected Customer’s Journey

  It’s no secret that Google has taken consumer interest on search for years on end. With ...

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Amber KazalbashAmber Kazalbash

What Does Your 2.0 Self Look Like?

While many people spend December and January hyping up their New Year’s resolutions, the f...

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Manish PatelManish Patel

3 Ways Hyperlocal Events Make Local Pages More Authoritative to Google

In the multi-location world, where brands can have hundreds or thousands of local pages, a...

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Edgar Estrada

Is Uber Paving the Way Toward Verified Consumer Reviews?

Consumer reviews are a hot topic within the local marketing arena. This week, Uber release...

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Damian Rollison

Google Maps vs Apple Maps: Is Your Brand Providing Valuable Local Data?

One of the most consistent digital marketing trends today is the growth of large search en...

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Amber KazalbashAmber Kazalbash

Facebook's Long-Term Focus on Local

It seems like every time Facebook makes a change related to Local, the industry sees it as...

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Damian Rollison

Expert Predictions for Local Marketing in 2016

If there's one thing we know for certain, it's that the local marketing industry is consta...

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Brandify Team

Reflecting on Brandify’s Week of Cheer

It doesn’t require much effort to cut a check and send it off to a charity without a secon...

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Manish PatelManish Patel

Week of Cheer Day 5: Local Community Outreach with Olive Crest

We’re finishing our Week of Cheer with a recap of our team’s involvement with Olive Crest,...

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Brandify Team

What the Google My Business V2.0 API Means for Enterprises

This week, Google released Version 2.0 (V2.0) of the Google My Business API. V1 had a limi...

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Brandify Team

Facebook Takes Stake in Local with its New "Professional Services"

A series of recent strides has shown marketers that local intel is not only a priority for...

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Edgar Estrada

Week of Cheer Day 4: Brandify Scholarship for STEM Students

At Brandify, we believe education is the gift that keeps on giving so we were thrilled to ...

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Brandify Team

Week of Cheer Day 3: Search Engine Optimization for MollyK.org

“Idiopathic Pulmonary Fibrosis…A disease that ‘takes your breath away’” Pulmonary Fibrosis...

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Brandify Team

Week of Cheer Day 2: Business Locator to Improve Volunteer Recruitment

With over 400 locations, THINK Together is the leading and largest non-profit out of schoo...

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Brandify Team

Brandify Announces First Annual “Week of Cheer”

At Brandify, we understand the importance of acknowledging the efforts of our community an...

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Brandify Team

Week of Cheer Day 1: Digital Presence Management with Caring Hearts

‘Tis the season to get by giving, and we are celebrating with a week where we spotlight so...

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Brandify Team

The Unplugged Hour: What Disconnecting Can Do For Your Team

I recently took a trip to the beautiful country of Malaysia, and the foreign sights, sound...

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Manish PatelManish Patel

Why Location Management Matters in the Age of Mobile and Social

Location management isn't a term you normally hear when you think of optimizing and boosti...

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Damian Rollison

The Top 5 Local Marketing Updates of 2015

As marketers we are constantly looking to the future to ensure we stay up to date with the...

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Andrea Ramirez

Beacon Technology, Mobile Wallets and The Lack of User Adoption

In the trajectory of online to offline, retailers are increasingly exploring new ways to c...

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Andrea Ramirez

What does the New Google Plus Rollout Mean for Your Brand?

Google Plus is not dead after all. Marketers were taken aback when Google rolled out a mor...

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Amber KazalbashAmber Kazalbash

Targeting Consumers on the Holiday Path to Purchase

  With less than a week left until Black Friday, the rush of the Holiday season is upon us...

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Damian Rollison

Top 4 Practices to Ensure Your Locations Rank in Google’s Local Pack

“To be discovered, you must first be discoverable.” - Manish Patel The condensed Google Lo...

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Andrea Ramirez

Brandify Wins 3 Awards at OCDA 2015

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Brandify Team

The Google Maps Update Could Make or Break Your Brand’s Perception

One pain point that mobile consumers often face is the failure of mapping apps to guide th...

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Amber KazalbashAmber Kazalbash

Facebook Page Update: A 5-Step Guide to Migrating Your Multilocation Brand’s Data

Through its ups and downs, Facebook has always found a way to make name in the headlines. ...

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Edgar Estrada

4 Questions Brand Marketers Ask About Monitoring Online Reviews

Image via Search Engine Land We love being involved in the local marketing community becau...

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Amber KazalbashAmber Kazalbash

How Local SEO Experts can Use Twitter’s New Tools in Their Marketing Mix

The evolving landscape of social media serves as a magnifying glass for marketers to obser...

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Amber KazalbashAmber Kazalbash

Why Every CMO Should Invest In Local Digital Marketing

Every CMO, regardless of their industry, wants to boost brand presence on search engines. ...

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Amber KazalbashAmber Kazalbash

What an Inclusive and Creative Workspace Can Do for Your Employees

What does the perfect workspace look like? Maybe it’s a huge, dark wooden desk overlooking...

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Manish PatelManish Patel

Brand Battle- CVS vs Walgreens

Late at night, customers may find themselves looking for some cold medicine, a quick snack...

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Brandify Team

3 Steps for Retailers to Employ a Situational Marketing Strategy

Image via Tech Crunch With the holiday season just around the bend, it’s more important th...

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Amber KazalbashAmber Kazalbash

Why Every SEO Specialist Needs a Strategy to Manage Online Reviews

  90% of consumers say that their purchasing decisions are influenced by reading positive ...

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Andrea Ramirez

Tips for the First-Time Entrepreneur

My, oh my how things have changed for first-time entrepreneurs in today’s flourishing star...

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Manish PatelManish Patel

How Digital Marketing Experts Can Use Google’s New API Integration

We know that since 50% of consumers who conduct mobile searches visit a store within a day...

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Andrea Ramirez

Brandify Helps a Retail Ice Cream Chain with Local Search Advertising

Brandify helps a national Ice Cream Retail Chain gain a foothold on the local markets and ...

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Brandify Team

Manish Patel Speaks at Retail Loco 2015

We're excited to have our CEO Manish Patel speak on day 1 of Retail Loco during the "Lever...

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Brandify Team

How to Get Your Brand in Winning Shape for the Holiday Season

Marketing is like a marathon. If you don’t pace yourself, you might just not make the fini...

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Amber KazalbashAmber Kazalbash

Brandify Sponsors Street Fight Summit New York 2015

It’s that time of year again! We’re headed to Street Fight Summit in New York as an offici...

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Brandify Team

4 Myths About Your Brand’s Social Media Presence

We work with a lot of digital marketers who grapple with the ever-changing nature of socia...

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Amber KazalbashAmber Kazalbash

Two Things Every Smart Digital Marketer Knows

  There are constant changes occurring within marketing departments today. And if you’re a...

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Andrea Ramirez

Localization: the Solution to Mobile Ad Blocking

At the tail end of Q3, Apple released iOS9 and recieved the fastest OS adoption to date. E...

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Andrea Ramirez

The Value of Professional Musical Chairs and Why Leadership Rotation is a Must

Learning how to be a good leader is tricky business. Identifying and grooming others to fi...

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Manish PatelManish Patel

Tackling The Challenge of Online to Offline Attribution

What is the first thing you do when you wake up? Chances are, you’re checking your phone f...

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Andrea Ramirez

Stitching Data Together Leads to Lifetime Customer Engagement

One recurring theme presented itself during Brandify Summit 2015 last week: the need for m...

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Andrea Ramirez

Top 20 Tweetable Quotes from #BrandifyIt2015

Last week we celebrated our emergence of Brandify with the first ever Brandify Summit in M...

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Amber KazalbashAmber Kazalbash

Brand Battle- Chase vs Bank of America

Q4 is just around the bend and that means one thing for customers---hopping on the mad das...

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Brandify Team

The Road to Success is Paved with Benchmarks for Personal Growth

You’ve faced challenges this year that have pushed you to grow in ways you hadn’t been pus...

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Manish PatelManish Patel

You Can’t Fight Progress in the Age of Continuous Learning

I constantly find myself telling my team that we are knowledge workers. What does this mea...

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Manish PatelManish Patel

Where2GetIt Announces Company Name Change to Brandify

Today marks a special day as we make our full transition from Where2GetIt to Brandify.

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Brandify Team

The Millennial Mindset and the New American Dream

I remember when I finished college and started looking for a job. I was waiting in a room ...

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Manish PatelManish Patel

Google is Utilizing User Generated Content for its New Street View App

Saying it has been a big week for Google would be an understatement. First, a logo change ...

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Amber KazalbashAmber Kazalbash

Your Secret Weapon to Innovation: Vacation

You know the feeling that creeps up when you’ve been sitting in your office for an hour to...

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Manish PatelManish Patel

Local Marketing Automation for 2015 and Beyond

Local media marketing expenditures are projected to reach $157.7 billion by 2019, a 13% in...

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W2GI Team

5 Steps to Courting Your Local Customers

If you practice marketing, you have probably become familiar with Seth Godin’s work. In hi...

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Amber KazalbashAmber Kazalbash

Where2GetIt is on #ThePathAhead

Transformation. Cultivation. Innovation. In 1997, Where2GetIt was founded by Manish Patel-...

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Brandify Team

6 Reasons Why You Should “Outsource” Your Local Marketing Strategy

You’re the head of your national brand’s online marketing campaigns. From maintaining loca...

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Andrea Ramirez

When Leading Means Following: A Guide to Reverse Mentorship

What kind of imagery does the word “mentor” bring to your mind? You might be thinking of a...

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Manish PatelManish Patel

Can You Truly Be a Compassionate CEO? What Does it Take to Get There?

The straightforward answer is yes, you can. Now, that isn’t to say that it’s easy. Being c...

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Manish PatelManish Patel

Where2GetIt Attends Google AdWords Americas Prospective Partners Summit

We work with Google every day to make sure that your brand's locations are ranking as high...

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W2GI Team

Advertisements: The Good, The Bad and The Hyper-Local

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Mult...

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Andrea Ramirez

Brand Battle- Home Depot vs Lowe's Home Improvement

While home improvement is top of mind, it seemed appropriate that this months “Brand Battl...

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W2GI Team

Beyond Beaconing, Consumers Want In-store Mapping from Retailers

For retailers, bridging the gap between online and offline is more possible now than in ye...

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Could Google's Local Pack Update Drive Searchers to Bing?

What’s the deal with Google? In one of our recent blog posts we made predictions on Google...

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Andrea Ramirez

How Retailers Should View Omni-Channel Millennials

With so much change in the digital marketing space, brands must constantly redefine themse...

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Amber KazalbashAmber Kazalbash

Getting Found - The Importance of Claiming Your Business Listings

Everyday, brands lose potential customers due to inaccurate data.  This type of data inclu...

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Kevin Dao

Why Today’s Employers Must Value the Mindsets of their Employees as Well as Their Skill Sets

Employers, you’re looking for a variety of skills when reviewing a resume or strategically...

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Manish PatelManish Patel

Two Quarters In: What will Google Do Next with Local and Mobile?

In the ever-changing world of digital marketing, we constantly hear trendy terms that quic...

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Amber KazalbashAmber Kazalbash

Brand Battle- Sam's Club vs Costco

Two warehouse retailers, Sam's Club and Costco, are worthy opponents with competitive pric...

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W2GI Team

How Instagram Is Feeding the Local Marketing Gap for Retail

Just the same as everything else in this world marketing is changing, adapting, and evolvi...

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Alissa Chhor

How Reviews on Google can Enhance Your AdWords Campaigns

Earlier this month, we started to  see a trickle of brands slowly being able to display th...

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Amber KazalbashAmber Kazalbash

The Local Marketing Dos & Dont's

Every industry has its own challenges and feats when it comes to local marketing. This inf...

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W2GI Team

How the Google Maps Update Can Impact Your Brand’s Digital Reputation

  With the rapid growth of information made available online it’s crucial that all areas o...

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Andrea Ramirez

Where2GetIt to Attend Uncubed LA

Calling all digital marketers, developers and branding aficionados in Southern California:...

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W2GI Team

The Importance of Tactical Local SEO

“The Devil’s In The Detail” No phrase says it better when it comes to local SEO. With Goog...

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Amber KazalbashAmber Kazalbash

Why Your Brand Must Claim Listings on Multiple Channels

The tides of search algorithms are constantly changing, and marketers are beginning to not...

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Amber KazalbashAmber Kazalbash

Risk taking: 3 Questions To Ask Before Transforming Your Organization

“Be curious - not judgmental” - Walt Whitman Having been in business for the past 18 years...

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Manish PatelManish Patel

Where2GetIt Uncovers Why "Small Data" Online is a Big Deal

"Big Data" is no longer a shiny new term. Years ago it was something every organization wa...

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W2GI Team

3 Tips to Developing an Effective Content Strategy for Social Media

Social media has become one of the most powerful tools for marketing; however, what good i...

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Kevin Dao

Where2GetIt Honored With Win At RuleBreaker Awards

We are happy to announce that Where2GetIt has been selected as a Judge’s Choice for the “T...

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W2GI Team

3 Steps To Winning Local Search

When it comes to enterprise local marketing, the verticals are endless. It may seem like t...

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Amber KazalbashAmber Kazalbash

What does the Facebook vs YouTube Video Ad Battle Mean for Local?

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it se...

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Andrea Ramirez

Instagram Just Got A Lot More Local With Place Search

With over 300 million monthly interactive users, Instagram has become one of the most prom...

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Amber KazalbashAmber Kazalbash

4 Mistakes You’re Making with Your Local Advertising

According to Borrell Associates, an estimated 48 billion dollars  will be invested in loca...

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Robert Djakovic

3 Ways Your Restaurant Can Win with Local Pages this Father's Day

Father’s Day (a $9.4 billion holiday) is right around the corner, which means consumers ar...

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Andrea Ramirez

#FTF2015: Why Brick and Mortar Is Transforming E-Commerce

In a retail landscape where ‘fast fashion’ has dominated the way customers choose to purch...

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Amber KazalbashAmber Kazalbash

Where2GetIt To Attend FCMC 15

Where2GetIt is exhibiting at this year's FCMC in Buckhead, Georgia !

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W2GI Team

3 Common Mistakes Franchise Brands Make Online

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided...

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Andrea Ramirez

#SFSW15: How Local Technologies Can Solve Marketers' Data Dilemma

Yesterday’s speaker panel, “Facing the Challenges Inherent in Building Local Companies,” a...

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Amber KazalbashAmber Kazalbash

Does Your Brand have an Effective Local-Social Strategy?

Now that Social Media has become mainstream, many brand managers are wondering how to effe...

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Andrea Ramirez

Is Google Further Fragmenting the Path to Purchase?

  Last week, Google dominated social media and news with its Android developments from its...

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Edgar Estrada

Local Marketing in 2015: 3 Mid-Year Resolution Tweaks

  Next week this time, we’ll officially be half way through 2015. You might remember that ...

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Amber KazalbashAmber Kazalbash

Are Wearables the Next Big Thing in Local Innovation?

Wearables are one less thing to hold, one less thing to reach for in your bag, and of cour...

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Andrea Ramirez

2 Key Takeaways from Wisitafest 2015

I was able to attend this year’s WistiaFest on behalf of Where2GetIt this year. It’s an aw...

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Margaret To

Verizon, AT&T and The Race to Local User Ubiquity

Lately, it seems like every key player in tech is making some sort of acquisition, partner...

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Amber KazalbashAmber Kazalbash

Where2GetIt to Attend SMX Advanced

Where2GetIt returns to SMX Advanced in Seattle!

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W2GI Team

Ask these 3 Questions to Enhance your Online Review Strategy

We know the importance online reviews have in building a brand’s reputation.  From listeni...

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Andrea Ramirez

Where2GetIt CEO Speaking at Street Fight Summit West

Where2GetIt is heading to San Francisco to attend Street Fight Summit West on June 2nd!

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W2GI Team

Avoid the Doorway Page Penalty by Optimizing your Local Pages

Search engines are constantly updating their algorithms to make sure that users find answe...

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Amber KazalbashAmber Kazalbash

Path to Purchase vs Customer Journey

The future of marketing begins with identifying the difference and correlation between the...

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Andrea Ramirez

First Mobilegeddon, Now Google Is Optimizing Ads on Mobile

With Mobilegeddon officially rolled out to the public, we knew that this wouldn’t be it fo...

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Amber KazalbashAmber Kazalbash

The Local Marketing Dos and Don’ts for Hospitalities

This blog is the final installation of “The Local Marketing Dos and Dont’s,” and we’re foc...

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Amber KazalbashAmber Kazalbash

Brandify Update: New Local-Social CRM Feature for Facebook Child Pages

  Whether you are a franchisor with franchises across the country or a company with 10 loc...

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Andrea Ramirez

Marketing to Millennials: 3 Key Takeaways from #BISummit

Last week we attended the Brand Innovators Mobile and Millennials Summit. We learned a lot...

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Amber KazalbashAmber Kazalbash

3 Goals for Local Marketers To Achieve In The Next 24 Months

Image via Local Search Insider This past Wednesday Where2GetIt’s founder and CEO, Manish P...

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Andrea Ramirez

The Local Marketing Dos and Don’ts for Retail Brands

For our third week of Local Marketing Dos and Dont's, we have shifted our focus on the ret...

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Amber KazalbashAmber Kazalbash

Brandify Update: Monitor and Analyze the Traffic to your Local Pages

Google Analytics is one of the most powerful tools to monitor and analyze the traffic goin...

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Andrea Ramirez

Today at #LSA15 Day 2: Failing, Winning and Evolving with Mobile

We’re live from  #LSA15 this week! With the release of Google’s Mobile Algorithm finally b...

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Amber KazalbashAmber Kazalbash

4 Quick Last-Minute Fixes to Prepare For Mobilegeddon

Tomorrow Google’s new mobile friendly algorithm will be released, and websites that are no...

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Andrea Ramirez

Introducing Brandify 2.0: A New Way To Create A Brand People Love

 

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W2GI Team

The Local Marketing Dos and Don’ts for Restaurants

  “Foodie" culture isn’t just a consumer trend---it is a way of life. Since 1992 American ...

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Amber KazalbashAmber Kazalbash

Brandify Update: Improved Google SEO Analytics to Beat Competition

We always see articles about the importance of ensuring your locations are claimed and opt...

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Andrea Ramirez

Follow us on Facebook and Twitter to Enter our Giveaway!

We have all heard the saying, “April showers bring may flowers,” but here in Southern Cali...

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W2GI Team

Episode 5: Importance of Accurate NAP Data with Vikas Gupta from Factual

In this episode of Marketing Circle, Manish Patel, CEO and founder of Where2GetIt, sits do...

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W2GI Team

The Local Marketing Dos and Don’ts for Franchise Brands

We may be a bit biased, but local search has become more and more integral in gaining and ...

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Amber KazalbashAmber Kazalbash

Stream Wars: Can the Meerkat-Periscope Battle Lift Your Marketing Strategy?

The stream wars are heating up between Meerkat and Periscope, and only one live stream mob...

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Andrea Ramirez

Where2GetIt to Attend Local Search Association Conference

Where2GetIt will be attending 2015 Local Search Association Conference in Hollywood from A...

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W2GI Team

What is Social Media Advertising?

This month has been focused on localizing advertising. From search to display, we’ve been ...

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Amber KazalbashAmber Kazalbash

Formula For a Loved Brand: Local + Loyal = Love

Tale as old as time: a brand has hundreds of locations, yet gets no love from major search...

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Amber KazalbashAmber Kazalbash

What is Display Advertising?

So far in this blog series, we have broken down how search advertising is helping brands g...

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Amber KazalbashAmber Kazalbash

Where2GetIt to Attend MarTech

Where2GetIt is back on the road and we're heading to The Marketing Tech Conference (MarTec...

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W2GI Team

What is Search Advertising?

Continuing our theme for the month, we’re breaking down online marketing terminology that ...

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Amber KazalbashAmber Kazalbash

Where2GetIt to Attend BIA Kelsey National

Where2GetIt is heading to Dallas to take part in BIA Kelsey National on March 25-27th!

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W2GI Team

Apple’s "Spring Forward" Event and What It Means for Local

Apple’s “Spring Forward” event yesterday covered some critical and innovative product upda...

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Amber KazalbashAmber Kazalbash

Defining Advertising: “The Fundamentals”

Our Where2GetIt team just wrapped up a week of exhibiting at SMX West, where we learned  a...

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Amber KazalbashAmber Kazalbash

#SMX Scoop: Day 3 Recap

  We spent Day 3 of SMX West diving deep into Mobile SEO and Bing Ads, two areas that we b...

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Andrea Ramirez

#SMX Scoop: Day 2 Recap

Not able to attend SMX West? We have you covered! For the next two days our Where2GetIt te...

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Andrea Ramirez

Navigating Through the Path to Purchase: Social Engagement and Reviews

As we’ve discussed in the two previous installments of our “Navigating Through The Path to...

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Andrea Ramirez

Where2GetIt to Attend SMX West 2015

Where2GetIt returns to the SMX West conference in San Jose from March 3-6!

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W2GI Team

Navigating Through the Path to Purchase: Local Listings & Local Advertising

When customers search for your brands, they can easily end up somewhere you don’t intend f...

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Amber KazalbashAmber Kazalbash

Episode 4: Analyzing your Local-Social-Mobile Campaigns

Do you ever wonder how effective your marketing campaigns are across all locations?

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W2GI Team

Navigating Through the Path to Purchase : Data Quality & Local SEO

Consumers expect to find all of the answers they’re looking for online, including informat...

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Amber KazalbashAmber Kazalbash

Where2GetIt to Attend IFA 2015

Where2GetIt returns to the International Franchise Association conference in Las Vegas fro...

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W2GI Team

Facebook is Making Waves for Marketing and Advertising

It’s becoming increasingly important for brands to be aware of how they are representing t...

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Amber KazalbashAmber Kazalbash

Last Minute Guide to Dominate the Local-Social Field this Super Bowl

Developing a local search strategy is not only important during the Super Bowl, it is also...

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W2GI Team

Last Minute Guide to Dominate the Local-Social Field this Super Bowl

Enterprise brands: Get your head in the game! By now it is obviously too late to host a co...

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Andrea Ramirez

Company Culture: Not An End, but A Journey

Last Friday, for the n’th time we held our yearly company meeting and the night before got...

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Manish PatelManish Patel

Introducing our International Partner Network Program

At Where2GetIt, we understand the importance of staying relevant and contextual to consume...

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Mireya PradoMireya Prado

5 Easy Tips to Incorporating Video Content in Your Marketing Mix

According to experts 2015 is gearing up to be the “Year of the Video.” Video content adds ...

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Andrea Ramirez

Where2GetIt's 2014 Year in Review: What We've Accomplished and Where We're Headed

We’ve been reviewing all the strides that our company has made this past year. Season by s...

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Brandify Team

5 Brands that did Digital Marketing Right in 2014

We have searched high and low, read numerous articles, and looked deeply into trending has...

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Brandify Team

Four Things to Consider for Successful Marketing Planning

As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at ...

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Brandify Team

How Online Reviews are Affecting the Consumer Decision Making Model

Reviews are playing a major role in the consumer decision making model. They provide infor...

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Andrea Ramirez

Mobile Payments Are Ramping Up

At Where2GetIt we were intrigued when Apple announced Apple Pay in September of this year....

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Brandify Team

Is Facebook Entering the Search Game?

Facebook is stepping up their search game: This week Facebook updated their search capabil...

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Brandify Team