Why Every CMO Should Invest In Local Digital Marketing

Posted by Amber Kazalbash on Oct 28, 2015 12:27:00 PM

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Every CMO, regardless of their industry, wants to boost brand presence on search engines. But when a brand has over 100 locations, accurately representing these locations with the correct data online is challenging. This challenge leaves many CMOs wondering how everything can stay constantly updated in an efficient and effective way. The solution to this is to invest in a digital marketing platform that includes a strong CMS. This blog will explain the main reasons why CMOs should invest in a scaleable digital marketing technology.
Optimize Your Time and Your Online Presence

Time is money. And both of these things shouldn’t be wasted on ineffective marketing solutions. Instead, they should consistently help brand managers work to improve online brand presence and optimize Local SEO. Local SEO involves branded and non branded pages (local listings), both of which greatly impact your brand’s online presence. We’ve found that the foundation to a successful local SEO strategy depends on well-developed location pages and a platform to manage them.

Local SEO isn’t about creating duplicate content for each and every store location. C-level marketers need to understand it’s about understanding individual locations’ markets and reacting based on those markets to resonate in context. According to Google, “1 in 3 smartphone users has purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it.”

With so many users searching for brands with the term “near me,” the heart of this optimization needs to be Mobile. A CMO and marketing team that are focused on enhancing the mobile and local experience for customers save time and money that would have been wasted marketing at the national level. Having a digital marketing platform assist the team in developing these localized customer experiences will contribute to stronger location pages, customer engagement and event more local reviews.

Review and Improve Data Quality Instantly

Companies that use  Brandify can discover listings where data issues are occurring online as well as what the error is. Having this visibility allows for quick data updates to ensure their customers are able to find the correct information for the stores they’re looking to visit.  Below is an example of how location data quality is represented on Brandify. Beyond this screen our clients have the ability to click into the areas they need more information about.

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In today’s world customers are operating at the speed of need. This means your store location’s data should never go unmonitored. Luckily with Brandify’s powerful data quality insights merged with our Location CMS database allows CMO’s operating brands of all sizes the ability to quickly discover where data inaccuracies exists, and update them in real-time.

Don't wait, start your free brand scan today and unlock how your customers view your brand online.

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Topics: Local SEO