What the Google My Business V2.0 API Means for Enterprises

Posted by Brandify Team on Dec 18, 2015 8:00:00 AM

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Google My Business API V2, Mike Blumenthal

This week, Google released Version 2.0 (V2.0) of the Google My Business API. V1 had a limited release to advertising partners earlier this fall; now with V2 the API has become more broadly available. Due to our leadership within the local marketing space, we are pleased to report that Brandify has earned API access, which means that our technology and team are better positioned to optimize listings data on Google for enterprise brands. 

Mike Blumenthal’s informative post on this topic reports that some features included in this release are the ability to:

  • Create business locations

  • Manage special hours

  • Mark a location as permanently closed

  • Manage business photos

  • Invite & remove managers on locations and business accounts

  • Read listing state to identify listings that are Google updated, duplicates or suspended

  • Filter locations by name, category or label

  • Set the service area by specifying a point and radius

There are some limitations of this API key at this point, however. Some of those include insights, review or verification and more granular tasks that must be done manually. Because of this, brands will still need assistance to fulfill some necessary requirements in optimizing their Google search presence. Having a service layer to supplement your efforts will help ensure that your brand becomes a differentiator in comparison to local competitors who may not be currently leveraging the Google API or a listing management service provider.

At this point, there are three levels of access that Google My Business has established for enterprises. Below is a list of these three in order of ability to transform brand presence.

  • Manual- Working with a technology partner who also provides this level of service is the most efficient way to optimize fully.

  • API- This access will be useful to facilitate the basic management of listings at scale. The Google My Business API will eliminate the need for manual intervention and will enable an automated connection with the Google platform permitting efficient and near real-time completion of edits and updates.

  • Bulk upload-  This is a manual process involving the uploading of spreadsheets to the Google platform. Though the API may make this process unnecessary for many enterprises, we will retain that functionality for uses in cases where it is the most efficient update method.  

In addition to having API access to Google My Business, Brandify maintains direct relationships with trusted publishers including Facebook, Apple, Bing, TomTom, Infogroup, Localeze, Foursquare, Acxiom and Factual in this same regard. Our large and growing set of relationships ensures our commitment to building the strongest multi-location enterprises and enabling marketers to more seamlessly connect to customers online.

To learn more about what Brandify can do to help optimize your listings on Google My Business and beyond, contact us:

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Topics: Google My Business