Week of Cheer Day 2: Business Locator to Improve Volunteer Recruitment

Posted by Brandify Team on Dec 15, 2015 8:30:00 AM

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Week of cheer day two

With over 400 locations, THINK Together is the leading and largest non-profit out of school provider for children in California. What started out as a single community center in 1994 has blossomed to the organization it is today, serving more than 100,000 students a year. And at the heart of it all is THINK Together’s dedicated volunteers, helping each student they interact with reach their full potential and discover their passions. Unfortunately, with the vast amount of locations scattered across California, creating a system to find qualified volunteers for each location is a daunting task.

Connection to Brandify

Giving back to THINK Together provided a lot of value for our team because two of our Brandify Team members previously worked for this great organization.

“Having experience working within the volunteer department at THINK Together, I knew how hard it is to find dedicated volunteers. Couple that with the fact that each THINK Together location is unique and has different needs, it became difficult to recruit, train, and place these volunteers at a site that suited both the needs of the volunteer and the students.” - Andrea Ramirez, Inbound Marketing Specialist, Brandify

In order to help ease the stress required with recruiting volunteers we offered our Business Locator solution pro-bono to help THINK Together attract potential volunteers, and help them find the closest location to donate their time.

What we did to help

We connected with the THINK Together team to discuss the criteria needed to ensure potential volunteers were able to find the right opportunity with ease. After this we collected a location database from THINK Together complete with customized categories that would help volunteers filter through the types of volunteer opportunities available. Our in-house graphic designer then created a locator with THINK Together based on their website design and branded colors. Once the design and locator detail were completed, we provided the THINK Together team access to our Location CMS tool so they can maintain and update their data as needed.  

“I’m excited for the business locator to be fully implemented on our website in 2016. I think this will greatly help us improve the efficiency of our volunteer recruitment strategy while providing more awareness of the types of opportunities available at every THINK Together program.” - Michael Willis, Manager of Volunteers OC/LA Region, THINK Together 

No matter the type of industry, if your brand has multiple locations you’ll need to incorporate a business locator to help your website traffic find your locations with ease. Learn more about our Business Locator and Location CMS by clicking below.

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Topics: Season of Cheer