With the release of Apple’s iOS 10, brands will find that the new operating system is increasingly focused on location through artificial intelligence and machine learning. Google announced back in May that upcoming products would center on voice search and personal assistants that predict a user’s daily needs and allow them to focus on more important things. The focus on growing Siri’s ability shows that Apple is similarly focused, while perhaps differing with a heavier concentration on mobility as it relates to the local user experience.
Wearables are one less thing to hold, one less thing to reach for in your bag, and of course, one less thing to drop. There is no denying that the wearable computer is the next generation in the digital age, but how will the penetration of wearable technology impact your local marketing strategy?