Snapchat, Uber, and the Implications of Machine Learning

Posted by Damian Rollison on Nov 8, 2016 10:22:26 AM

Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’s Lenses are a great example of how machine learning has been employed for the purpose of facial recognition, allowing users to utilize Snapchat Lenses and have them fit so seamlessly onto their facial features.  

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Topics: Social Media, Uber, Machine Learning

How the Explosion of Local Mobile Ecosystems Are Disrupting Grocery Shopping

Posted by Brandify Team on Feb 6, 2014 6:05:36 AM

With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- and offline retail experience, it would be easy to overlook another trend taking the consumer retail world by storm. This new path-to-purchase trend is one that brings the product to the consumer rather than the consumer to the product.

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Topics: Local Marketing, Google, Uber, Mobile, Online-to-Offline Attribution