In an effort to give marketers more data-driven ads, Snapchat has entered into a deal with Foursquare to give more precision to its location-based geofilters. Snapchat advertisers will now be able to harness the power of Foursquare's data when creating and evaluating geofilter campaigns. Foursquare’s data spans more than 90 million locations, making it an invaluable asset to any social media platform or marketing campaign.
Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’s Lenses are a great example of how machine learning has been employed for the purpose of facial recognition, allowing users to utilize Snapchat Lenses and have them fit so seamlessly onto their facial features.
Location has always been a part of social media, but Snapchat is making local places a central feature of its platform in ways that other social sites have failed to do. With geofilters, live stories and custom on-demand filters, Snapchat is transforming the role of location within the social sphere. And with Snapchat’s most recent ‘Memories’ update, Snapchat could be creating a revolution around the way that users integrate their immediate local experiences with their social sharing preferences.
Topics: Social Media
As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s digital consumers’ have access to an array of information, making their purchase decisions more-informed than ever before. In this final installment, we will tackle social engagement and online reviews: key players to building your online reputation and customer engagement.
Enterprise brands: Get your head in the game!
By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise level brand create buzz around the Superbowl game to drive more traffic to locations? According to Nielsen 41% of tablet owners and 38% of smart-phone users use their devices while watching television, meaning that tens of millions of people are going to be on their mobile devices sparking conversations this Sunday.
Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT team: In 2012, IMB’s Geoff Nunberg made the case that “Big Data” should be declared the word of the year as it morphed into a commonplace term, influencing almost every industry of business and even politics.
For the past few weeks we have taken a look at how businesses can best interact with their customer base through social engagement, and how the technology of Brandify helps brands monitor how well they are performing with this social engagement. We’ve talked about why it’s important to connect with your audience, how social media is changing the field of marketing, and why it’s crucial to monitor the online reviews of your business. In this final installment of our series we’ll look at some examples of how businesses have successfully (or unsuccessfully) utilized social engagement to connect with consumers.
Last week we discussed the impact and influence of social media in business and marketing, and how technologies like Brandify help businesses engage with consumers on social platforms. This week we’re looking at another form of social engagement: Online reviews.
Marketing is not the same as it once was. The world of digital and mobile is taking marketing efforts to new and exciting places, and at Where 2 Get It we work to stay on top of the latest technology and innovations. And that’s what this blog series is all about: Bringing together new technological capabilities with the human insight that customers appreciate. This week we’re looking at social media and how businesses can utilize social media as a way to increase customer engagement. Social Engagement is one of the Six Pillars that make up the foundation of a company's Brand Score, so it's important to evaluate how well a brand is performing on social media.
For the next several weeks Where 2 Get It will be taking an in depth look at the role of social engagement in business and how the combination of both technology and human insight–both found in Brandify–helps companies connect with their consumers in a meaningful way.