Targeting Consumers on the Holiday Path to Purchase

Posted by Damian Rollison on Nov 19, 2015 8:34:38 AM


With less than a week left until Black Friday, the rush of the Holiday season is upon us. The National Retail Federation projects $630.5 billion in overall holiday sales this year, a 3.7 percent increase over 2014. In my latest article on Street Fight, I explain the importance of engaging, actionable messaging and how this can be done through the mobile channel this holiday.

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Topics: Retail

#FTF2015: Why Brick and Mortar Is Transforming E-Commerce

Posted by Amber Kazalbash on Jun 16, 2015 9:39:57 AM

In a retail landscape where ‘fast fashion’ has dominated the way customers choose to purchase, luxury apparel retailers are finding ways to differentiate and connect with audiences in new and profound ways. Last week, I was able to attend Fashion Tech Forum, a conference that brings together the digital taste-makers of the fashion industry to discuss the future of retail, e-commerce and wearable technology.

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Topics: Retail

Black Friday vs. The Holiday Shopping Season

Posted by Brandify Team on Dec 5, 2014 1:15:00 AM

Black Friday hasn’t always conjured images of waiting outside the mall at midnight after Thanksgiving dinner was over, or pushing through crowds of fellow shoppers vying for the best promotional sales retail has to offer. Black Friday’s origins were a natural progression of the heavier retail traffic seen after Thanksgiving (in the US at least), and many businesses seeing their yearly profits emerge during the holiday shopping season (moving from being “in the red” to “in the black”).

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Topics: Retail

(Part 3) Data Quality & Digital Marketing: Do Consumers Trust Your Brand?

Posted by Brandify Team on Nov 26, 2014 2:15:00 AM

We’ve been discussing how Data and Data Quality matter to a business’s digital marketing efforts and their online footprint. We’ve discovered how it affects your business and what it can mean for the bottom line. But there’s another important factor in this equation: the consumer.

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Topics: Data Quality, Local Marketing, Brandify, Retail

How Does Brandify Fit Into the Future of Digital Marketing?

Posted by Brandify Team on Nov 7, 2014 2:07:00 AM

As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been considering what technological innovations and new trends we could see for the landscape of digital marketing for 2015. An article was published by Forbes this week that listed some predictions about the changing landscape of digital marketing and we’re taking a look at how Where2GetIt and Brandify can play a part in some of those predictions for digital marketing in 2015.

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Topics: Local Marketing, Brandify, Geotargeting, Retail, Beacon technology

Retail Isn't Dead: Innovation Brings Attention Back to Brick-and-Mortar Business

Posted by Brandify Team on Sep 19, 2014 2:16:00 AM

An article was released this week in Street Fight announcing that Macy’s will be adding over 4,000 beacons to their stores across the country. They’ve partnered with Shopkick–a retail shopping app–to utilize the same beacon technology that Apple first introduced in 2013. ShopBeacon, their built upon version of Apple's iBeacon, "will allow Macy's to market at a more regional level before quickly tailoring data toward hyperlocal, personal marketing...(and) will allow for increased consumer engagement and promotional and marketing relevancy that will benefit customers nationwide."

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Topics: Local Marketing, Retail, iBeacon, Beacon technology, Apple

What Apple's New Products Mean for Offline Retail

Posted by Brandify Team on Sep 10, 2014 2:37:00 AM

Yesterday, we (and much of the rest of the world) were glued to our screens to find out what Apple’s big announcement was. The iPhone 6 was revealed, along with a host of other features and devices that piqued our interest.

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Topics: Brandify, Retail, Apple

The Augmented Reality of Shopping: Project Tango, aisle411, and What It Means for Retail

Posted by Brandify Team on Jul 3, 2014 2:34:13 AM

We’ve been glued to our screens these past few months as the heavy hitters of the tech world have been showcasing all kinds of new technology and innovations at their annual conferences.


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Topics: Google, Retail

Will Amazon's Fire Phone Revolutionize Retail?

Posted by Brandify Team on Jun 27, 2014 1:24:13 AM

Amazon announced last week that it will be releasing its first smartphone into the market, the Fire Phone. Tech junkies the world over (ourselves included) were eager to see what the online retail giant would bring to the smartphone table. As sleek as the Fire Phone looks, we wonder if their accompanying newest technology, Firefly, will impress consumers enough to consider buying the device once it becomes available for purchase in July of this year.

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Topics: Local Marketing, Retail, Local SEO, Mobile