Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.
With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays approaching, customers are already looking to find the best deals at the nearest stores. The most common way for consumers to satisfy their local purchase intentions is through a Google search, and a great way to catch the eye of prospective consumers this holiday season is through relevant, localized ads. Ads allow brands to customize the message, promotions or events they want to broadcast with custom features such as call-tracking and dedicated landing pages.
The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to understand audiences, to adopting a post-digital mindset and catering to customers in the moment, brands learned how to mold their local marketing strategies for maxlong-term success. Below are nine insights from industry leaders on how brand marketers can put local at the forefront of their strategies.
Last week, Google dominated social media and news with its Android developments from its I/O conference in San Francisco. These advancements with the Internet of Things have our team excited for the future of local search! And now that the flurry of information has settled, I’m going to highlight three key takeaways from these developments and what they mean for your brand.
Topics: Online-to-Offline Attribution
The future of marketing begins with identifying the difference and correlation between the Path to Purchase and the Customer Journey. We’ve spent an entire blog series breaking down the basics of the Path-to-Purchase (P2P), now we need enterprise level brands to shift gears and understand the significance of the Customer Journey. Understanding how these concepts work in tandem will help marketers to understand the behaviors of their local customers.
Topics: Online-to-Offline Attribution
As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s digital consumers’ have access to an array of information, making their purchase decisions more-informed than ever before. In this final installment, we will tackle social engagement and online reviews: key players to building your online reputation and customer engagement.
When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand how to make sure that this is not the case. You should help customers get and stay engaged with local listings and local advertising.
Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers are searching for your brand, chances are they are not visiting your website. In today’s world there is an array of channels in which customers can find your brand’s location information online, shifting a once linear path-to-purchase into a fragmented journey.
With so much talk lately about Apple’s iBeacon, the rise of indoor mapping, & the emergence of a new consumer path-to-purchase which merges the on- and offline retail experience, it would be easy to overlook another trend taking the consumer retail world by storm. This new path-to-purchase trend is one that brings the product to the consumer rather than the consumer to the product.