How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Posted by Mila Hose on Feb 9, 2017 1:12:48 PM

Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a minimum of five reviews in order to appear within the Local Pack, but evidence from Mike Blumenthal and Barry Schwartz suggests as little as one review will now be enough for brands to rank in the Local Pack. This can be both a good or bad thing for different store locations, depending on the quality of the reviews they currently have.

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Topics: Google, Online Reviews, Reviews

5 Steps to Successful Reputation Management

Posted by Mila Hose on Jan 24, 2017 2:14:35 PM

Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they trust online reviews as much as personal recommendations. At the enterprise level, it can be difficult to make the most of reviews, let alone utilize them to garner visibility and brand awareness. Yet, reviews are an important facet of every marketing campaign, and brands with active reputation management strategies often surpass their competitors in visibility, satisfaction and loyalty.  Learn five steps to successful reputation management, and find out how Brandify helped one enterprise drive 40% more website traffic through online reviews. 

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Topics: Local Marketing, Online Reviews, Reviews

Google Changes Schema Review Guidelines for Local Businesses

Posted by Mila Hose on Aug 30, 2016 12:06:00 PM

With reviews accounting for over 10 percent of overall ranking factors, review moderation is an important part of understanding your audience and driving online-to-offline attribution. Customers communicate with your brand through reviews, and their feedback allows you to address problems and create long-term brand advocates.   

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Topics: Online Reviews

Three Key Takeaways from #BrandifyIt2016 : Day 1

Posted by Mila Hose on Aug 25, 2016 4:57:28 PM

It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a few core concepts that have seemed to pervade both breakout sessions and seminars alike. These themes are crucial to understanding local marketing and implementing effective strategies to get your brand found when it matters the most. So, to recap on the day’s events, here are three key takeaways from day one of the 2016 Brandify Summit.   

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Topics: Data Quality, Local SEO, Online Reviews

4 Questions Brand Marketers Ask About Monitoring Online Reviews

Posted by Amber Kazalbash on Nov 3, 2015 12:12:00 PM

Image via Search Engine Land

We love being involved in the local marketing community because of all the tactical insights we gain from industry leaders and give to brand managers. This past week, we had the opportunity to join LSA Bootcamp in Portland, where our Director of Business Development Mike Bunnell spoke about monitoring online reviews and managing brand reputation. Here are the 4 questions Mike addressed during this presentation:

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Topics: Online Reviews

Why Every SEO Specialist Needs a Strategy to Manage Online Reviews

Posted by Andrea Ramirez on Oct 20, 2015 12:43:00 PM

90% of consumers say that their purchasing decisions are influenced by reading positive online reviews. If that number doesn’t light a fire in you to create a strategy to monitor your online reviews then maybe the fact that your online reviews help your brand’s SEO will. Search engines love online reviews because your customers love online reviews. It’s time you start showing them some love as well.
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Topics: Local SEO, Online Reviews

Ask these 3 Questions to Enhance your Online Review Strategy

Posted by Andrea Ramirez on May 19, 2015 3:01:00 PM

We know the importance online reviews have in building a brand’s reputation.  From listening in on consumer intel to tracking consumer satisfaction with your brand and products, reviews have changed the way consumers see and interact with your brand. In this blog, we’ll look at 3 questions you should be asking yourself when improving and enhancing your brand’s local reviews and reputation management strategy.

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Topics: Online Reviews

Four Things to Consider for Successful Marketing Planning

Posted by Brandify Team on Dec 23, 2014 3:36:00 AM

As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at Where2GetIt we’ve been thinking about what makes for a successful holiday season for multilocation businesses and brands. The holiday shopping season is typically the most profitable time of the year, and we’ve put together a list to recap some key marketing points that retail and brick-and-mortar businesses should consider for success, both during the holiday season and heading into the new year.

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Topics: Local Marketing, Brandify, Online Reviews, Beacon technology

(Part Three) Technology & Human Insight: Monitoring Online Reviews

Posted by Brandify Team on Oct 10, 2014 2:43:00 AM

Last week we discussed the impact and influence of social media in business and marketing, and how technologies like Brandify help businesses engage with consumers on social platforms. This week we’re looking at another form of social engagement: Online reviews.

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Topics: Brandify, Social Media, Online Reviews, Reviews, Local Pages