While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can take us by surprise and force us to change and update existing marketing strategies.
In the trajectory of online to offline, retailers are increasingly exploring new ways to connect consumers to physical store locations and close the loop. With that being said, many have contributed to the hype of beacon technology mobile payment systems. But instead of asking what the benefits of brand adoption we should be asking, are customers doing the same? 2016 is just around the corner, and we can’t help but wonder if the insecurities consumers face about their technologies will subside and help meet brand adoption of these technologies.
With so much change in the digital marketing space, brands must constantly redefine themselves in order to stay relevant. And since customers are changing too, marketers’ need to prioritize understanding the customer comprehensively to acquire and retain them. By this, we are referring to the omni-channel opportunity that millennial customers specifically pose. While it was just a proposed prediction in years past, the reality is that now, retailers will actually find omni-channel millennials are looking for ways to engage with the brands they are shopping with.
Tomorrow Google’s new mobile friendly algorithm will be released, and websites that are not mobile responsive will see a significant drop in mobile search positions. The main reason Google is putting in place this new algorithm is to ensure searchers will not only receive the most relevant content, but will also be able to view that content on their mobile devices with ease. With 60% of searches deriving from a mobile device, it’s no surprise that Google’s new algorithm will have a negative impact for your website if your web pages are not optimized.
In this blog we will examine four of the most common technical mobile optimization pitfalls to ensure your website is armed and ready for Mobilegeddon.
According to experts 2015 is gearing up to be the “Year of the Video.” Video content adds value to online search engines like Google and Bing making it an important search-ranking factor. By 2016, 55% of all consumer internet traffic will derive from online video, making it the largest generator of consumer internet traffic worldwide. There is a huge opportunity to drive more traffic to your site and ultimately drive more sales with the use of video.
We have searched high and low, read numerous articles, and looked deeply into trending hashtags. With all of the information we gathered we have finally decided on 5 of our favorite digital marketing campaigns from 2014.
At Where2GetIt we were intrigued when Apple announced Apple Pay in September of this year. Combining mobile and the ability to transition in-store payments with just the wave of a smartphone? It sounded right up our alley, especially since we are always on the lookout for how technology is improving local search, multilocation businesses, and all things digital.
We’ve had an excellent two webinars so far as part of our four week-long series exploring Brandify and the Six Pillars of Multi-Location Optimization. During the week of August 25 we will continue with Part Three, where we’ll discuss the advantages of Local Advertising and how to manage your business’s online Reviews.
Amazon announced last week that it will be releasing its first smartphone into the market, the Fire Phone. Tech junkies the world over (ourselves included) were eager to see what the online retail giant would bring to the smartphone table. As sleek as the Fire Phone looks, we wonder if their accompanying newest technology, Firefly, will impress consumers enough to consider buying the device once it becomes available for purchase in July of this year.