Beacon Technology, Mobile Wallets and The Lack of User Adoption

Posted by Andrea Ramirez on Dec 3, 2015 1:19:00 PM

In the trajectory of online to offline, retailers are increasingly exploring new ways to connect consumers to physical store locations and close the loop. With that being said, many have contributed to the hype of beacon technology mobile payment systems. But instead of asking what the benefits of brand adoption we should be asking, are customers doing the same? 2016 is just around the corner, and we can’t help but wonder if the insecurities consumers face about their technologies will subside and help meet brand adoption of these technologies.

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Topics: Mobile

How Retailers Should View Omni-Channel Millennials

Posted by Amber Kazalbash on Aug 6, 2015 10:26:31 AM

With so much change in the digital marketing space, brands must constantly redefine themselves in order to stay relevant. And since customers are changing too, marketers’ need to prioritize understanding the customer comprehensively to acquire and retain them. By this, we are referring to the omni-channel opportunity that millennial customers specifically pose. While it was just a proposed prediction in years past, the reality is that now, retailers will actually find omni-channel millennials are looking for ways to engage with the brands they are shopping with.

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Topics: Mobile

4 Quick Last-Minute Fixes to Prepare For Mobilegeddon

Posted by Andrea Ramirez on Apr 20, 2015 1:10:00 PM

Tomorrow Google’s new mobile friendly algorithm will be released, and websites that are not mobile responsive will see a significant drop in mobile search positions. The main reason Google is putting in place this new algorithm is to ensure searchers will not only receive the most relevant content, but will also be able to view that content on their mobile devices with ease. With 60% of searches deriving from a mobile device, it’s no surprise that Google’s new algorithm will have a negative impact for your website if your web pages are not optimized.

In this blog we will examine four of the most common technical mobile optimization pitfalls to ensure your website is armed and ready for Mobilegeddon.

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Topics: Mobile

5 Easy Tips to Incorporating Video Content in Your Marketing Mix

Posted by Andrea Ramirez on Jan 16, 2015 11:12:00 AM

According to experts 2015 is gearing up to be the “Year of the Video.” Video content adds value to online search engines like Google and Bing making it an important search-ranking factor. By 2016, 55% of all consumer internet traffic will derive from online video, making it the largest generator of consumer internet traffic worldwide. There is a huge opportunity to drive more traffic to your site and ultimately drive more sales with the use of video.

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Topics: Local Marketing, Mobile

5 Brands that did Digital Marketing Right in 2014

Posted by Brandify Team on Dec 31, 2014 3:36:00 AM

We have searched high and low, read numerous articles, and looked deeply into trending hashtags. With all of the information we gathered we have finally decided on 5 of our favorite digital marketing campaigns from 2014.

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Topics: Local Marketing, Mobile, Local Advertising

Mobile Payments Are Ramping Up

Posted by Brandify Team on Dec 18, 2014 11:30:00 PM

At Where2GetIt we were intrigued when Apple announced Apple Pay in September of this year. Combining mobile and the ability to transition in-store payments with just the wave of a smartphone? It sounded right up our alley, especially since we are always on the lookout for how technology is improving local search, multilocation businesses, and all things digital.

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Topics: Google, Mobile, Apple

Boosting Visibility and Building Trust: Local Advertising and Reviews

Posted by Brandify Team on Aug 22, 2014 2:25:00 AM

We’ve had an excellent two webinars so far as part of our four week-long series exploring Brandify and the Six Pillars of Multi-Location Optimization. During the week of August 25 we will continue with Part Three, where we’ll discuss the advantages of Local Advertising and how to manage your business’s online Reviews.

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Topics: Local Marketing, Google, Brandify, Reviews, Mobile, Local Pages

Will Amazon's Fire Phone Revolutionize Retail?

Posted by Brandify Team on Jun 27, 2014 1:24:13 AM

Amazon announced last week that it will be releasing its first smartphone into the market, the Fire Phone. Tech junkies the world over (ourselves included) were eager to see what the online retail giant would bring to the smartphone table. As sleek as the Fire Phone looks, we wonder if their accompanying newest technology, Firefly, will impress consumers enough to consider buying the device once it becomes available for purchase in July of this year.

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Topics: Local Marketing, Retail, Local SEO, Mobile

Why Instagram's Move to Facebook Places for Geo-tagging Matters for Your Business

Posted by Brandify Team on Jun 6, 2014 10:27:47 AM

 

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Topics: Local Marketing, Foursquare, Facebook, Google, Social Media, Local SEO, Mobile

Where 2 Get It’s Marketing Glossary Series: Local SEO

Posted by The Where 2 Get It Team on Apr 17, 2014 5:27:36 AM

In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a bit on our local marketing blog (see our 5 Tips to Help Your Business Dominate Local Search), in this series we aim to highlight key terms or phrases that may be familiar to many in the location-based marketing industry, but are perhaps more confusing to those with less of a technical marketing background. Local SEO is obviously a large component of an effective location-based marketing strategy. So let’s get started!

Local BusinessLocal SEO

In order to build a glossary of terms that relate to local SEO, we must first define local SEO itself and explain how it differs from broader SEO. While a good local SEO strategy is built on the same elements that apply to broader SEO -- on-page factors, backlinks, robust social profiles, indexing -- there are a few unique pieces that make local SEO a bit more nuanced. For simplicity’s sake, we can break these nuances into three main areas which will then inform our list of local SEO glossary terms.

  1. Local SEO hinges on the claiming of your business’ local listings on location-based platforms like Google Places, Foursquare, Yelp, etc.

  2. One of the most important actors in boosting local SEO rankings is the number of citations your business has online.

  3. Another important contributing factor to your business’ local SEO rankings is the quantity and quality of online reviews for your business on listing and social review sites like Google Places, Foursquare, Yelp, etc.

Let’s dive into some of these terms.

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Topics: Local Marketing, Google, Local SEO, Mobile, Claiming Locations