How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017

Posted by Andy Roy on Feb 1, 2017 2:46:19 PM



There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they allow marketers to dynamically personalize responses based on a user's intent and interests. This enables deeper brand engagement and valuable data points through which brands can understand their audiences. 

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Topics: Chat Bots, Artificial Intelligence, Machine Learning

Are Voice Search Analytics Coming to Google?

Posted by Mila Hose on Jan 26, 2017 1:17:37 PM



Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide marketers with significant opportunity to connect with consumers on new levels, but they also open new avenues for understanding audiences and driving action through personalization. Consumers are increasingly willing to give up their personal data in exchange for exceptional brand experiences. As brands look to incorporate voice search and artificial intelligence into their marketing strategies, there is also an increasing need for voice search analytics.

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Topics: Voice Search, Artificial Intelligence, Machine Learning

Snapchat, Uber, and the Implications of Machine Learning

Posted by Damian Rollison on Nov 8, 2016 10:22:26 AM



Machine learning is becoming more and more pervasive in digital technology, and its effect on the local search industry is already apparent. Snapchat’s Lenses are a great example of how machine learning has been employed for the purpose of facial recognition, allowing users to utilize Snapchat Lenses and have them fit so seamlessly onto their facial features.  

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Topics: Social Media, Uber, Machine Learning