Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should that be accepted as the rule? Google’s algorithm with its 200+ ranking factors, are designed to provide the most accurate and logical information. Google has been trying to provide the “one true, single answer” when it comes to what is shown in the SERP, or search engine results page.
As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millennials in the U.S., making up more than a quarter of the entire population. With the strong influence they have over older generations, as well as their annual spending power, which exceeds just over $200 billion, Millennials should be a focus for any brand looking to maximize revenue and brand engagement for the long-term.
Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who approaches your brand. So, how can your business tell the difference between valuable services and spam?
Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings resulting from some product searches. Not only are these listings sporadic, but they seem to appear only as a result of local searches conducted on a smartphone, demonstrating Google’s continued focused on local-mobile search.
Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile users. Over the past several months, publishers have provided mixed reviews on AMP performance. Google is still working out the kinks in features that will provide the best results to both users and publishers, but it can be assumed that Accelerated Mobile Pages and their mobile-first objective are here to stay, and do impact ranking factors.
As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search results as opposed to the traditional list of options. Recently, David Mihm predicted that the critical nature of appearing the first page of Google search results will shift to the need to on position one. Specifically, “if you’re not the first result on Google, you’re invisible.”
As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to mobile-first indexing, Google has been strengthening its algorithm to provide the best possible user experience. Moving into 2017, brands can benefit from reviewing some of the biggest changes in Google’s approach over the past year to gauge what is to come in 2017.
As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year in business for Brandify, and we are excited to share 19 major accomplishments as we gear up for our 20th anniversary in 2017.
This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands directly from the search results, making it easier to receive immediate brand communication and closing the customer feedback loop. For this blog and the remainder of this year’s content, we will discuss up-and-coming trends and patterns that have the potential to transform the local search ecosystem in 2017, and how your brand can prepare for them.