With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing strategies on track to capitalize on this year’s holiday spending and create loyal, returning customers for 2017 and beyond. With this in mind, this blog highlights major takeaways from Brandify’s recent holiday webinar, 3 Ways to Boost Your Local Marketing Strategy this Holiday Season.
We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have created immediate access to nearly anything imaginable, which has led to a sense of entitlement for quick, efficient experiences among consumers.
Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook location pages (previously, “child pages”), can help multi-location brands engage with customers in a personal way, providing relevant content on a platform with more than 250 million active users per day. Even for those brands who have a local listings set up, duplicating content across locations could result in a lower organic ranking or worse, customers not seeing the relevance of your brand.
With over 91% of consumers using Facebook to find a local business online, brands cannot afford to have inaccurate location data or unclaimed listings on this widely adopted social platform. Social media is changing the way that people interact with the world around them, and Facebook still dominates the social landscape, with 80% of total internet users also using Facebook. Inconsistent or inaccurate location data such as name, address and phone number (NAP) information can result in the loss of your local rankings, brand authority, and ultimately, your bottom line. Here are four ways to maximize the power of Facebook local listings and drive more traffic to your store.
Father’s Day (a $9.4 billion holiday) is right around the corner, which means consumers are searching for last minute deals and places to celebrate. Since 80% of today's consumers looking for local information on their smart phone, your brand needs to ensure all channels are optimized to meet the consumer at their peak of their interest.
Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their own and others’ post history without having to scroll, scroll, scroll through the news feed or someone’s Facebook page.
Last week we discussed the impact and influence of social media in business and marketing, and how technologies like Brandify help businesses engage with consumers on social platforms. This week we’re looking at another form of social engagement: Online reviews.
We’ve had an excellent two webinars so far as part of our four week-long series exploring Brandify and the Six Pillars of Multi-Location Optimization. During the week of August 25 we will continue with Part Three, where we’ll discuss the advantages of Local Advertising and how to manage your business’s online Reviews.
It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer Stephen Tse and Johnny Lee pulls user data from social networks like Twitter, Instagram, Foursquare and Facebook to create a “personal index” of places, keywords, restaurants and activities that you and your friends might enjoy based on your social networking info. Many assume that the acquisition is a move by Apple Maps hoping to bridge the gap between its oft-lauded competitor Google Maps.
The question remains: Can Apple Maps offer a useful, valuable service that Google Maps can’t?