Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

Posted by Damian Rollison on Oct 24, 2016 9:40:41 AM



In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis, Brandify’s Director of Product, Damien Rollison, breaks down the components of Starbucks vs. Dunkin’ Donuts for a clearer view of just what Brand Battles are measuring and how they relate to data-driven local marketing strategies as a whole.

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Topics: Local Marketing, Local SEO

9 Location-Based Marketing Insights for Enterprises

Posted by Mila Hose on Sep 1, 2016 1:03:00 PM

The second annual Brandify Summit connected industry leaders and top brands over data analysis and local insights. From using location data to understand audiences, to adopting a post-digital mindset and catering to customers in the moment, brands learned how to mold their local marketing strategies for maxlong-term success. Below are nine insights from industry leaders on how brand marketers can put local at the forefront of their strategies.

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Topics: Local Marketing, Online-to-Offline Attribution

Live from #BrandifyIt2016: Local in the Post-Digital World

Posted by Mila Hose on Aug 26, 2016 9:51:58 AM



Digital technology infiltrates every aspect of our daily lives; we use it as customers, professionals and as general human beings. We now live in a post-digital world where customers expect immediacy, personalization and follow-through. The post-digital world puts increased pressure on marketers. Today’s customers have been empowered by technology and it has led them to become entitled.

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Topics: Local Marketing, Local SEO

Live from #BrandifyIt2016: Hacking Marketing: Marketing Management in a Software World

Posted by Mila Hose on Aug 25, 2016 11:37:28 AM



As the world becomes more technical and everything is digitalized, marketing and software are invariably entangled and marketing management necessarily includes software management. Today, part of the marketer’s job is to work with websites, analytics, social media, marketing automation tools, interactive content, mobile apps and more, all of which, at heart, are software applications. Software provides marketers with valuable tools and agile ways to reach consumers and engage with them at a more local and personal level.  

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Topics: Local Marketing

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

Posted by Damian Rollison on Jul 26, 2016 11:53:33 AM



While it is important for marketers to stay focused on a consistent and coherent strategy, one based on principles and tools that won’t be shaken with each new fleeting technology, some fads can take us by surprise and force us to change and update existing marketing strategies. 

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Topics: Local Marketing, Mobile

Expert Predictions for Local Marketing in 2016

Posted by Brandify Team on Jan 4, 2016 2:14:00 PM

If there's one thing we know for certain, it's that the local marketing industry is constantly changing and evolving. In 2016, we can expect these changes developments to accelerate further into ways that marketers can truly learn and provide their customers with value.

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Topics: Local Marketing

Why Location Management Matters in the Age of Mobile and Social

Posted by Damian Rollison on Dec 10, 2015 8:40:49 AM

Location management isn't a term you normally hear when you think of optimizing and boosting your local properties. Back in the haydays of digital presence optimization, the goal for many marketers was to include strong citations an local directories just to organically get on Google's radar.

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Topics: Local Marketing

3 Steps for Retailers to Employ a Situational Marketing Strategy

Posted by Amber Kazalbash on Oct 21, 2015 12:18:01 PM

Image via Tech Crunch

With the holiday season just around the bend, it’s more important than ever that your brand is as nimble, agile and ready to serve customers as possible. In fact, the NRF reports that 46% of this year’s holiday shopping, including browsing and buying to head to brick and mortar stores, will take place on mobile devices.

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Topics: Local Marketing

How to Get Your Brand in Winning Shape for the Holiday Season

Posted by Amber Kazalbash on Oct 13, 2015 12:47:00 PM

Marketing is like a marathon. If you don’t pace yourself, you might just not make the finish line. Around the holidays, retailers list out strategies to make the current year, better, more engaging and more competitive than years past. By now, you probably have a detailed strategy in place to realize these goals. But before we cross the finish line of 2015, use the following 3 questions to check yourself twice for the holidays:

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Topics: Local Marketing

3 Goals for Local Marketers To Achieve In The Next 24 Months

Posted by Andrea Ramirez on Apr 24, 2015 10:08:00 AM

Image via Local Search Insider

This past Wednesday Where2GetIt’s founder and CEO, Manish Patel, spoke on the Local Make it or Break: Next 24 Months panel at #LSA15. Moderator Greg Sterling asked the panelists to discuss what will be critically important for marketers, agencies, and software technology companies to focus on for the next year and a half.

Manish (@Manishw2gi) identified three areas brands must focus on for the next 24 months:

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Topics: Local Marketing