Facebook Insights for Location-Based Marketers

Posted by Mila Hose on Feb 23, 2017 12:13:36 PM



Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim local profiles for each store location, while preserving a holistic brand image through a corporate account. Yet, an often overlooked and underutilized aspect of Facebook for local marketing is the critical audience insights that Facebook provides. With nearly 2 billion active users every month, brands cannot afford to overlook Facebook insights when forming a comprehensive marketing strategy. With this in mind, here are the some of the most important Facebook insights for local marketing.

Read More

Topics: Local Marketing, Facebook, Analytics

What Does It Mean to Practice Local SEO Ethically?

Posted by Damian Rollison on Feb 13, 2017 11:32:06 AM



Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who approaches your brand. So, how can your business tell the difference between valuable services and spam? 

Read More

Topics: Local Marketing, Local SEO, Local Listings

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Posted by Mila Hose on Feb 3, 2017 11:57:42 AM



Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is before making the decision to visit. The updated “Popular Times” data, provides users with general estimates of a location’s wait time with summaries like, “Not too busy” or “Usually a little busy,” per 20 minute period. Under a bar graph detailing peak times of day, there is a “Plan your visit” statement, with a time range in which people usually stay at the location (e.g., “People typically spend 20 min here”).   

Read More

Topics: Data Quality, Local Marketing, Mobile

5 Steps to Successful Reputation Management

Posted by Mila Hose on Jan 24, 2017 2:14:35 PM



Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they trust online reviews as much as personal recommendations. At the enterprise level, it can be difficult to make the most of reviews, let alone utilize them to garner visibility and brand awareness. Yet, reviews are an important facet of every marketing campaign, and brands with active reputation management strategies often surpass their competitors in visibility, satisfaction and loyalty.  Learn five steps to successful reputation management, and find out how Brandify helped one enterprise drive 40% more website traffic through online reviews. 

Read More

Topics: Local Marketing, Online Reviews, Reviews

Google Prioritizes Local-Mobile Search with Local Ad Pack

Posted by Mila Hose on Jan 19, 2017 12:08:14 PM



Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings resulting from some product searches. Not only are these listings sporadic, but they seem to appear only as a result of local searches conducted on a smartphone, demonstrating Google’s continued focused on local-mobile search.

Read More

Topics: Local Marketing, Local SEO, Mobile

Google My Business API V3.2 Offers Historical Insights

Posted by Mila Hose on Jan 12, 2017 11:52:21 AM



Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google My Business (GMB) API with version 3.2. Since the release of V3.1 last September, Google has focused on enhancing the local customer experience by empowering brands to access their GMB insights data and respond to customer reviews in real time. Now, with the release of the GMB API V3.2, Google has made it easier for brands to access their complete historical data and connect multi-location insights to make data-driven marketing decisions.

Read More

Topics: Local Marketing, Analytics, Google My Business

The 5 Biggest Google Local Search Updates of 2016

Posted by Mila Hose on Dec 28, 2016 11:05:16 AM



As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to mobile-first indexing, Google has been strengthening its algorithm to provide the best possible user experience. Moving into 2017, brands can benefit from reviewing some of the biggest changes in Google’s approach over the past year to gauge what is to come in 2017.

Read More

Topics: Local Marketing, Google, Local SEO

2017 Predictions and Prep: How AI Will Transform Local Commerce

Posted by Mila Hose on Dec 19, 2016 12:02:06 PM



With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 will hold a continued focus on voice search and AI-powered technologies. Artificially intelligent personal assistants are increasingly being used to organize, answer and converse with consumers about anything and everything in their daily lives. The ways in which customers and brands will interact with and ground themselves in AI like never before, and here are some ways brands can keep up with the hype. 

Read More

Topics: Local Marketing, Voice Search, Artificial Intelligence

Improving Customer Experience Through Local Innovation

Posted by Mila Hose on Dec 15, 2016 12:51:53 PM



Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The proliferation of mobile devices and the continuously evolving capabilities around artificial intelligence and voice search force businesses to adapt in order stay relevant and get more personal.

Read More

Topics: Local Marketing, Artificial Intelligence, Brandify Labs

Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

Posted by Damian Rollison on Oct 24, 2016 9:40:41 AM



In the most recent Brand Battle published by Street Fight, Brandify pitted two national brands against each other to measure the effectiveness of their online presence. In this Brand Battle analysis, Brandify’s Director of Product, Damien Rollison, breaks down the components of Starbucks vs. Dunkin’ Donuts for a clearer view of just what Brand Battles are measuring and how they relate to data-driven local marketing strategies as a whole.

Read More

Topics: Local Marketing, Local SEO