Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who approaches your brand. So, how can your business tell the difference between valuable services and spam?
As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer behavior and customers depend on accurate data in order to find local businesses and access information about products or services they need. As marketers look for innovative ways to implement the newest technologies to engage their consumers, local data is a fundamental aspect of optimizing for voice search and the Internet of Things.
Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand presence and local authority. Whether you are looking to retain your existing followers or grow your customer base, avoid these 6 fatal mistakes when building customer loyalty.
We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have created immediate access to nearly anything imaginable, which has led to a sense of entitlement for quick, efficient experiences among consumers.
The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday shoppers fill crowded storefronts, savvy shoppers are already making their purchases and keeping an eye out for any pre-rush sales.
Google’s recent algorithm update, referred to as “Possum” by local SEO experts, has had many marketers wondering why they suddenly lost their local search rankings. However, as Joy Hawkins reported, it is unlikely that brands have been penalized in the local search results, but rather, the new algorithm update has caused a major shift that is forcing some brands out of the local 3-pack for keywords for which they were previously ranking.
Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook location pages (previously, “child pages”), can help multi-location brands engage with customers in a personal way, providing relevant content on a platform with more than 250 million active users per day. Even for those brands who have a local listings set up, duplicating content across locations could result in a lower organic ranking or worse, customers not seeing the relevance of your brand.