What does the Facebook vs YouTube Video Ad Battle Mean for Local?

Posted by Andrea Ramirez on Jun 24, 2015 10:44:00 AM

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it seems we hit the nail on the head.  Facebook, a platform that understands the changing tides in consumer behavior, has embarked on YouTube’s territory by introducing advertising for Facebook videos.

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Topics: Local Advertising

4 Mistakes You’re Making with Your Local Advertising

Posted by Robert Djakovic on Jun 18, 2015 11:37:00 AM

According to Borrell Associates, an estimated48 billion dollars will be invested in local digital advertising in 2015. Brands across various verticals are recognizing that, although local advertising is more expensive than national advertising, it leads to a higher level of customer engagement and a better ROI. However, the rush to embrace local advertising can lead to poor outcomes when national or regional media strategies are used to target customers at the street level.

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Topics: Local Advertising

3 Common Mistakes Franchise Brands Make Online

Posted by Andrea Ramirez on Jun 11, 2015 12:30:00 PM

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided to address 3 common pitfalls all franchises need to avoid to enhance their online discoverability. From local pages to local advertisements, learn how your franchise can optimize the customer journey and guide them down the path to purchase. 

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Topics: Local Advertising

What is Social Media Advertising?

Posted by Amber Kazalbash on Mar 27, 2015 11:17:00 AM

This month has been focused on localizing advertising. From search to display, we’ve been breaking down how local advertising is essential to add in your marketing mix. This week, we’re finishing off the series with the low-down on the most current and up-in-coming form of paid advertising: social media advertising.

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Topics: Local Advertising

Formula For a Loved Brand: Local + Loyal = Love

Posted by Amber Kazalbash on Mar 24, 2015 11:33:00 AM

Tale as old as time: a brand has hundreds of locations, yet gets no love from major search engines. But there is one detail that is often overlooked in this story of unrequited love: the need for brands to first consider the needs local customers when advertising.This oversight means a brand has failed to provide relevant, current and contextual value to the ones who matter most: customers. But by running social ad campaigns, providing useful contextual display ads, and even geo-targeting product information to keep up with mobile consumers, brands can consistently engage local searchers.

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Topics: Local Advertising

5 Brands that did Digital Marketing Right in 2014

Posted by Brandify Team on Dec 31, 2014 3:36:00 AM

We have searched high and low, read numerous articles, and looked deeply into trending hashtags. With all of the information we gathered we have finally decided on 5 of our favorite digital marketing campaigns from 2014.

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Topics: Local Marketing, Mobile, Local Advertising

In Silicon Valley, the Time is Right For Local

Posted by Brandscore on Mar 13, 2014 6:17:31 AM

Small Town Local Search

For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scattered and specific to scale for the web. That mentality is being tossed out the window as local listings receive better design treatment, smartphone use continues to grow, and a new generation of small business owners cater to a new generation of customers.

According to Google, one out of every five searches is for something local. That could be a business, park, street, etc., but the message is simple: the web is a global village, but we’re still bound to where we live and work.

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Topics: Local Marketing, Google, Mobile, Local Advertising

Patch Sold, EveryBlock Revived: The Future of Hyperlocal Remains a Mystery

Posted by Brandify Team on Jan 24, 2014 7:07:30 AM

EveryBlock

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media giant AOL announced that it had sold the majority stake in Patch -- its struggling local news division -- to Hale Global, an investment company that specializes in turning around troubled companies through technological innovation. Then, on Tuesday January 21st, the Chicago Tribune reported that Chicago-based hyperlocal website EveryBlock would be re-launching after being shuttered in February of 2013.

For the most part, when one thinks of “news” these days, they think of the dissemination of information across mass media channels. While this dissemination has changed dramatically over the last couple decades -- from traditional print to television & radio to the Internet and most recently to social media like Facebook and Twitter -- one thing that has likely remained constant is that “news” to most folks suggests stories and events being reported upon on a grand scale.

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Topics: Local Marketing, Google, Social Media, Local SEO, Local Advertising