For the first time, local listings are finally being taken seriously by Silicon Valley. Conventional wisdom had it that the local space was too scattered and specific to scale for the web. That mentality is being tossed out the window as local listings receive better design treatment, smartphone use continues to grow, and a new generation of small business owners cater to a new generation of customers.
According to Google, one out of every five searches is for something local. That could be a business, park, street, etc., but the message is simple: the web is a global village, but we’re still bound to where we live and work.