Snapchat Geofilters: An Advertisement Guide for Brands

Posted by Mireya Prado on May 2, 2017 2:02:00 PM



Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begin supporting multi-location campaign Ad management for enterprises.

Last week, Snapchat released a new API that will allow brands to launch sponsored Geofilter campaigns much more programmatically and efficiently. Testing On-Demand Geofilters has been easy for small businesses, one-time and one-location users but not completely scalable for multi-location businesses. Now, in partnership with a Snapchat Ad Partner, going through the Geofilter API will allow brands to scale campaigns to thousands of locations at a time using unique content. 

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Topics: Local Advertising, Snapchat, advertising

Boosting Your Holiday Marketing Strategy: Localized Ad Campaigns

Posted by Jasmeet Babra on Nov 11, 2016 11:23:19 AM



With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays approaching, customers are already looking to find the best deals at the nearest stores. The most common way for consumers to satisfy their local purchase intentions is through a Google search, and a great way to catch the eye of prospective consumers this holiday season is through relevant, localized ads. Ads allow brands to customize the message, promotions or events they want to broadcast with custom features such as call-tracking and dedicated landing pages.  

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Topics: Local Advertising, Online-to-Offline Attribution

Boosting Your Holiday Marketing Strategy: Strategies For Bridging Online to Offline

Posted by Mila Hose on Nov 4, 2016 10:57:47 AM



Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and personal content. Previously, we have covered how local listings accuracy and mobile optimization are crucial to holiday marketing success. Additionally, it is important to be chosen in a customer’s moment of need by utilizing advertising strategies to bridge online to offline this holiday.

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Topics: Local SEO, Local Advertising, Holiday Marketing

Evaluating Google’s Impending Local Search Two Pack

Posted by Jasmeet Babra on Jun 29, 2016 10:31:46 AM

 

In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last week, Google’s Global Product Lead for Local Ads, Ali Turhan, alluded to local ads being featured within the existing local three pack. After this update takes place, the first position will be an ad, followed by two organic results.

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Topics: Local SEO, Local Advertising, Google My Business

Following the Breadcrumbs of Google’s Local Advertising Shakeup

Posted by Amber Kazalbash on Apr 20, 2016 11:53:34 AM




Image via The SEM Post

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Topics: Local Advertising

Farewell, Right Rail Ads: How Google’s New SERP Helps Advertisers

Posted by Amber Kazalbash on Feb 25, 2016 2:31:50 PM


By now, you’ve probably noticed the removal of adson Google’s right rail of search engine results pages (SERPs). What you may have not considered, however, is the opportunity this update provides for both advertisers and Google’s core search competitors. In this blog, we explore the new SERP landscape and strategies to explore to keep ahead of the competition.

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Topics: Local Advertising

The Top 5 Local Marketing Updates of 2015

Posted by Andrea Ramirez on Dec 8, 2015 1:29:00 PM

As marketers we are constantly looking to the future to ensure we stay up to date with the latest trends, however how can we move forward if we don’t reflect on how well we adjusted with the changes that already occurred? 2015 was an epic year for local marketing, filled with many changes in search algorithms and new ways for brands to leverage social media. In this blog post we’re counting down the top 5 local marketing updates of 2015 that we believe will drive the future of programmatic marketing in 2016.

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Topics: Local SEO, Local Advertising

How Digital Marketing Experts Can Use Google’s New API Integration

Posted by Andrea Ramirez on Oct 15, 2015 1:50:18 PM

We know that since 50% of consumers who conduct mobile searches visit a store within a day, your current and future ad targeting strategies should cater to mobile searchers. But before you begin increasing bids on your mobile advertisements, you must ensure that your location data is accessible and accurate for searchers. With the Google My Business (GMB) API opening up to authorized representatives, the real-time opportunity of managing and spreading your location information is bigger than ever.

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Topics: Local Advertising

Tackling The Challenge of Online to Offline Attribution

Posted by Andrea Ramirez on Sep 29, 2015 12:54:00 PM

What is the first thing you do when you wake up? Chances are, you’re checking your phone for updates, talking to peers on social media or researching a product you were dreaming about. And without a second thought you will continue to engage with your phone, computer, GPS, and other devices as you move on throughout your day. With the amount of time on your devices, you’re exposed to a plethora of ads in all shapes and forms. But how many of those are actually resonating with you?

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Topics: Local Advertising

Advertisements: The Good, The Bad and The Hyper-Local

Posted by Andrea Ramirez on Aug 19, 2015 12:21:00 PM

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO, online reviews, social engagement, competitor benchmarking and local advertising. Across all the different brands we've examined we have noticed nobody's local advertising campaigns are really local.

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Topics: Local Advertising