We always see articles about the importance of ensuring your locations are claimed and optimized across review channels. Heck- we’ve even written a few of those articles ourselves. And while that is true, your brand MUST ensure that all locations are claimed and optimized across The Big Six, we have yet to answer the next question – HOW do you know if and where your listings are ranking?
When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand how to make sure that this is not the case. You should help customers get and stay engaged with local listings and local advertising.