With Black Friday upon us and the holiday season officially in full swing, enterprise marketers are running out of time to get their local marketing strategies on track to capitalize on this year’s holiday spending and create loyal, returning customers for 2017 and beyond. With this in mind, this blog highlights major takeaways from Brandify’s recent holiday webinar, 3 Ways to Boost Your Local Marketing Strategy this Holiday Season.
Today’s customers operate across many different channels, switching between devices and making split-second decisions based on relevant, timely and personal content. Previously, we have covered how local listings accuracy and mobile optimization are crucial to holiday marketing success. Additionally, it is important to be chosen in a customer’s moment of need by utilizing advertising strategies to bridge online to offline this holiday.
The holiday countdown has finally begun, and local consumers everywhere are starting to make their lists and check them twice prior to shopping at nearby locations. Before the onslaught of holiday shoppers fill crowded storefronts, savvy shoppers are already making their purchases and keeping an eye out for any pre-rush sales.