With all the hype of virtual reality, augmented reality, new user technologies and the next wave of brick and mortar shopping—one area of marketing has proven to drive success and brand exposure over the holidays: social media. In the final installment of Brandify’s Holiday Countdown we are uncovering the opportunities to make your locations more social and more engaging for nearby shoppers.
This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not explicit; in fact, 32% shoppers visit stores because they like the overall in-store experience. For this reason, giving your locations the extra customer savvy they need will close this conversion gap and bring these local searches to your stores this holiday season.
For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks until Black Friday and other major holiday sales, it’s time to focus on what matters and optimize for your everywhere customer.