Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their own and others’ post history without having to scroll, scroll, scroll through the news feed or someone’s Facebook page.
We’ve had an excellent two webinars so far as part of our four week-long series exploring Brandify and the Six Pillars of Multi-Location Optimization. During the week of August 25 we will continue with Part Three, where we’ll discuss the advantages of Local Advertising and how to manage your business’s online Reviews.
If you own a business and have an affiliated website, you may have noticed a change in your website ranking on Google within the past week.
The latest development in local advertising isn’t at your fingertips, but could possibly be on your body. Such as your wrist. Or your face.
We’ve been glued to our screens these past few months as the heavy hitters of the tech world have been showcasing all kinds of new technology and innovations at their annual conferences.
Last week we discussed how the face of Local and Social Search may be changing as new apps and platforms are developed to create highly personalized search results. But what goes on once we’re through the door of brick-and-mortar locations might be changing as well. Case in point, the “beacon” and its ability to facilitate mobile communication with customers while they’re in your store or location.
Beacons—small pieces of hardware that use Bluetooth Low-Energy (BLE) connections to “talk” wirelessly to your devices—automatically activate merchant advertising, coupons, announcements, payment services and general interactions on a user’s device as they move within a set of boundaries.
It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer Stephen Tse and Johnny Lee pulls user data from social networks like Twitter, Instagram, Foursquare and Facebook to create a “personal index” of places, keywords, restaurants and activities that you and your friends might enjoy based on your social networking info. Many assume that the acquisition is a move by Apple Maps hoping to bridge the gap between its oft-lauded competitor Google Maps.
The question remains: Can Apple Maps offer a useful, valuable service that Google Maps can’t?
In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a bit on our local marketing blog (see our 5 Tips to Help Your Business Dominate Local Search), in this series we aim to highlight key terms or phrases that may be familiar to many in the location-based marketing industry, but are perhaps more confusing to those with less of a technical marketing background. Local SEO is obviously a large component of an effective location-based marketing strategy. So let’s get started!
In order to build a glossary of terms that relate to local SEO, we must first define local SEO itself and explain how it differs from broader SEO. While a good local SEO strategy is built on the same elements that apply to broader SEO -- on-page factors, backlinks, robust social profiles, indexing -- there are a few unique pieces that make local SEO a bit more nuanced. For simplicity’s sake, we can break these nuances into three main areas which will then inform our list of local SEO glossary terms.
Local SEO hinges on the claiming of your business’ local listings on location-based platforms like Google Places, Foursquare, Yelp, etc.
One of the most important actors in boosting local SEO rankings is the number of citations your business has online.
Another important contributing factor to your business’ local SEO rankings is the quantity and quality of online reviews for your business on listing and social review sites like Google Places, Foursquare, Yelp, etc.
Let’s dive into some of these terms.