Google My Business API V3.2 Offers Historical Insights

Posted by Mila Hose on Jan 12, 2017 11:52:21 AM



Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google My Business (GMB) API with version 3.2. Since the release of V3.1 last September, Google has focused on enhancing the local customer experience by empowering brands to access their GMB insights data and respond to customer reviews in real time. Now, with the release of the GMB API V3.2, Google has made it easier for brands to access their complete historical data and connect multi-location insights to make data-driven marketing decisions.

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Topics: Local Marketing, Analytics, Google My Business

The Google My Business API Takes Another Step Forward

Posted by Damian Rollison on Sep 29, 2016 2:20:23 PM

The release of version 3.1 of the Google My Business API is another example of Google’s focus on local and its attempt to give brands the ability to manage and optimize their listings. The GMB V3.1 update adds real-time notifications for listings updates and new reviews for store locations, as well as an increased sophistication of the attributes feature.

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Topics: Google My Business

3 Opportunities With the Google My Business API V3.1

Posted by Mila Hose on Sep 27, 2016 1:02:02 PM



Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest update in May enabled reading and responding to reviews, providing place identification, attribute support, photos and new location states to its list of capabilities. Now, Google has released more features for multi-location brands to distribute location information  and gain visibility.

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Topics: Reviews, Google My Business

Evaluating Google’s Impending Local Search Two Pack

Posted by Jasmeet Babra on Jun 29, 2016 10:31:46 AM

 

In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last week, Google’s Global Product Lead for Local Ads, Ali Turhan, alluded to local ads being featured within the existing local three pack. After this update takes place, the first position will be an ad, followed by two organic results.

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Topics: Local SEO, Local Advertising, Google My Business

Google My Business Releases Version 3 of its API

Posted by Amber Kazalbash on May 6, 2016 11:53:48 AM




Six months after the release of version 2, Google has released another exciting
update to the Google My Business (GMB) API. This update includes several new features that will enable enterprises to more seamlessly update claimed store locations on Google listings and Maps. Brandify earned access to this API during its initial rollout, and has noted the ways the additional functionalities of the API can be supported in real time.

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Topics: Google My Business

The Google My Business API is changing the Local Ecosystem

Posted by Damian Rollison on Feb 22, 2016 9:30:00 AM

The new Google My Business API has made it easier for listings providers (brands or partnering agencies) to update information more seamlessly and efficiently across mass amounts of listed store locations. Now we can't help but assume that with all these benefits,it now be possible to bring Google listing management to a far greater audience. Today on Street Fight, I explain how this experiment with local by Google won't be another Google Plus-like situation (with a lack of adoption or growth).

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Topics: Google My Business

How the Google My Business API Fits into a Location Management Strategy

Posted by Amber Kazalbash on Feb 18, 2016 2:28:41 PM



As of December of 2015, enterprises have the opportunity to provide data to local searchers more seamlessly through the Google My Business (GMB) API.
Mike Blumenthal noted that this release has given brands the ability to manage valuable location information such as special hours, openings, closings and much more with less difficulty.This is a welcome development that will make it faster and more efficient to keep Google listings updated, but it's important to note that manual effort is still needed in some key areas not currently covered by the Google API.

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Topics: Google My Business

What the Google My Business V2.0 API Means for Enterprises

Posted by Brandify Team on Dec 18, 2015 8:00:00 AM

This week, Google released Version 2.0 (V2.0) of the Google My Business API. V1 had a limited release to advertising partners earlier this fall; now with V2 the API has become more broadly available. Due to our leadership within the local marketing space, we are pleased to report that Brandify has earned API access, which means that our technology and team are better positioned to optimize listings data on Google for enterprise brands. 

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Topics: Google My Business