While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (push notifications) to customers when they enter a specific geographical region, but beacon technology is much more than that, and it is becoming a great way for brands to interact with their customers on a more personal and local level. Kevin Hunter of Centroidal Advisory & Consulting talks about how beacons can be used to enhance the customer experience with personalized engagement, loyalty building and driving more customers to your store locations.
The release of the Pokemon Go app last week has had millions of users walking around with their phones held in the air, trying to catch Pokemon and participate in battles ,earn points and win medals. With 7.5M downloads at just over a week old, the geographically-based augmented reality game provides a huge opportunity for multi-location brands. Pokemon Go is only the beginning of AR, and it’s clearly taking off. Is your brand ready to interact with users at the local level?
Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers are searching for your brand, chances are they are not visiting your website. In today’s world there is an array of channels in which customers can find your brand’s location information online, shifting a once linear path-to-purchase into a fragmented journey.
As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been considering what technological innovations and new trends we could see for the landscape of digital marketing for 2015. An article was published by Forbes this week that listed some predictions about the changing landscape of digital marketing and we’re taking a look at how Where2GetIt and Brandify can play a part in some of those predictions for digital marketing in 2015.