Social media moves fast, really fast. In many ways, it’s the lightening fast real-time nature of social media that makes it such a compelling channel. Blink and you may miss something really important, innovative, funny, engaging, etc. Take this week as an example: Had you picked this week to go on vacation and unplug from Facebook and the Twittersphere, you’d be returning to a completely redesigned Facebook Ads structure, a new layout for your News Feed and a world where Ellen DeGeneres now owns the distinction of sending out the most retweeted tweet. Just in case you really were gone, we’ve highlighted some of this week’s biggest stories in social media below. Enjoy!
Real-Time Marketing & Ellen Breaks Twitter
If you watched The Oscars last Sunday, you’d be loath to disagree with AdWeek’s assessment that Twitter, despite experiencing some technical difficulties following Ellen’s star-studded selfie, basically “outshined the actual show.” Mentions of the recently IPOed micro-blogging social platform were everywhere -- from Cate Blanchett’s acceptance speech bombshell “hashtag suck it!” (a lighthearted ribbing of friend Julia Roberts) to host Ellen DeGeneres’ now famous most-retweeted-tweet.
There is no doubt that Twitter has become the go-to second screen media channel when it comes to live events and real-time marketing. It doesn’t matter if it’s the Superbowl or The Oscars, Twitter presents a new paradigm for brands in which brand managers must be “always-on” ready to strike with the timely and relevant wittiness displayed by the likes of Oreo and Arby’s.