How Far Can We Take Social and Local Search?

Posted by Brandify Team on Jun 11, 2014 7:29:43 AM

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer Stephen Tse and Johnny Lee pulls user data from social networks like Twitter, Instagram, Foursquare and Facebook to create a “personal index” of places, keywords, restaurants and activities that you and your friends might enjoy based on your social networking info. Many assume that the acquisition is a move by Apple Maps hoping to bridge the gap between its oft-lauded competitor Google Maps.

 

The question remains: Can Apple Maps offer a useful, valuable service that Google Maps can’t?

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Topics: Data Quality, Local Marketing, Foursquare, Facebook, Google, Analytics, News & Events, Social Media, Local SEO, Local Pages

Why Instagram's Move to Facebook Places for Geo-tagging Matters for Your Business

Posted by Brandify Team on Jun 6, 2014 10:27:47 AM

 

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Topics: Local Marketing, Foursquare, Facebook, Google, Social Media, Local SEO, Mobile

The Future of Social Media & Content Marketing

Posted by Brandify Team on Mar 21, 2014 6:05:44 AM

Clearly there has been a TON of media buzz lately surrounding the fact that Facebook Organic Reach — a metric that represents the number of current Facebook fans a piece of content will reach without putting any paid promotion behind it — has drastically decreased since last Fall. In fact, Social@Ogilvy recently published a White Paper titled “Facebook Zero: Considering Life After the Demise of Organic Reach,” and just last weekend at the International Home & Housewares Show (an annual consumer retail mega conference based in Chicago) David C. Aaronson of integrated marketing agency Digital Inbound led a breakout session called “What Does a Business Do When There is No More Facebook?”

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Topics: Local Marketing, Facebook, Social Media, Mobile

Google, Apple, Facebook & Mobile Ecosystems

Posted by Brandify Team on Mar 14, 2014 7:21:42 AM

This week, we are excited to feature a guest blog post from Patrick Cuttica, a Social Media Marketing Specialist at SocialKaty, Inc. Patrick weighs in on mobile apps, mobile marketing & the entire mobile ecosystem. Follow Patrick on Twitter at @PCutty.

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Topics: Local Marketing, Facebook, Google, Social Media, Local SEO, Mobile, Apple

Blink & You Might Miss It; Social Media Moves Fast!

Posted by Brandify Team on Mar 7, 2014 6:30:49 AM

Ellen Oscars Selfie

Social media moves fast, really fast. In many ways, it’s the lightening fast real-time nature of social media that makes it such a compelling channel. Blink and you may miss something really important, innovative, funny, engaging, etc. Take this week as an example: Had you picked this week to go on vacation and unplug from Facebook and the Twittersphere, you’d be returning to a completely redesigned Facebook Ads structure, a new layout for your News Feed and a world where Ellen DeGeneres now owns the distinction of sending out the most retweeted tweet. Just in case you really were gone, we’ve highlighted some of this week’s biggest stories in social media below. Enjoy!

Real-Time Marketing & Ellen Breaks Twitter

If you watched The Oscars last Sunday, you’d be loath to disagree with AdWeek’s assessment that Twitter, despite experiencing some technical difficulties following Ellen’s star-studded selfie, basically “outshined the actual show.” Mentions of the recently IPOed micro-blogging social platform were everywhere -- from Cate Blanchett’s acceptance speech bombshell “hashtag suck it!” (a lighthearted ribbing of friend Julia Roberts) to host Ellen DeGeneres’ now famous most-retweeted-tweet.

There is no doubt that Twitter has become the go-to second screen media channel when it comes to live events and real-time marketing. It doesn’t matter if it’s the Superbowl or The Oscars, Twitter presents a new paradigm for brands in which brand managers must be “always-on” ready to strike with the timely and relevant wittiness displayed by the likes of Oreo and Arby’s.

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Topics: Local Marketing, Facebook, Social Media, Mobile

The IFA Survival Guide: 3 Tips to Ensure a Successful Convention

Posted by Brandify Team on Feb 28, 2014 6:22:46 AM

woman phoneEarlier this week, Where 2 Get It National Account Manager Lily Wolfrum attended the International Franchise Association’s Annual Convention in New Orleans. We asked Lily to share some highlights & tips from her experience. You can follow Lily on Twitter at @LilyWolfrum! Here are her thoughts:

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Topics: Local Marketing, Facebook, News & Events, Social Media, Mobile