Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim local profiles for each store location, while preserving a holistic brand image through a corporate account. Yet, an often overlooked and underutilized aspect of Facebook for local marketing is the critical audience insights that Facebook provides. With nearly 2 billion active users every month, brands cannot afford to overlook Facebook insights when forming a comprehensive marketing strategy. With this in mind, here are the some of the most important Facebook insights for local marketing.
Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook location pages (previously, “child pages”), can help multi-location brands engage with customers in a personal way, providing relevant content on a platform with more than 250 million active users per day. Even for those brands who have a local listings set up, duplicating content across locations could result in a lower organic ranking or worse, customers not seeing the relevance of your brand.
With over 91% of consumers using Facebook to find a local business online, brands cannot afford to have inaccurate location data or unclaimed listings on this widely adopted social platform. Social media is changing the way that people interact with the world around them, and Facebook still dominates the social landscape, with 80% of total internet users also using Facebook. Inconsistent or inaccurate location data such as name, address and phone number (NAP) information can result in the loss of your local rankings, brand authority, and ultimately, your bottom line. Here are four ways to maximize the power of Facebook local listings and drive more traffic to your store.
It seems like every time Facebook makes a change related to Local, the industry sees it as the social network's last step in becoming the local search destination. But we have seen time and time again that while these updates over the past few years have surfaced and stayed live on Facebook, their importance or usage for users has not grown significantly at this point.
A series of recent strides has shown marketers that local intel is not only a priority for customers, but a main area of opportunity for brands using Social. And if you haven’t already heard, Facebook is working to establish themselves as the go-to for local inquiries. After seeing the vast user base and review data that Facebook has,we can assume that this Local takeover is another play by Facebook to establish itself as a contender for social users to find information local brands.
It’s becoming increasingly important for brands to be aware of how they are representing themselves on social platforms. At Where2GetIt social engagement stands as one of the Six Pillars that calculate a business’ Brand Score using Brandify: Using social media, large multi-location businesses can engage with their audience at a local level, creating a rate of personalization that consumers today crave.
Enterprise brands: Get your head in the game!
By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise level brand create buzz around the Superbowl game to drive more traffic to locations? According to Nielsen 41% of tablet owners and 38% of smart-phone users use their devices while watching television, meaning that tens of millions of people are going to be on their mobile devices sparking conversations this Sunday.
Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their own and others’ post history without having to scroll, scroll, scroll through the news feed or someone’s Facebook page.
For the past few weeks we have taken a look at how businesses can best interact with their customer base through social engagement, and how the technology of Brandify helps brands monitor how well they are performing with this social engagement. We’ve talked about why it’s important to connect with your audience, how social media is changing the field of marketing, and why it’s crucial to monitor the online reviews of your business. In this final installment of our series we’ll look at some examples of how businesses have successfully (or unsuccessfully) utilized social engagement to connect with consumers.
Marketing is not the same as it once was. The world of digital and mobile is taking marketing efforts to new and exciting places, and at Where 2 Get It we work to stay on top of the latest technology and innovations. And that’s what this blog series is all about: Bringing together new technological capabilities with the human insight that customers appreciate. This week we’re looking at social media and how businesses can utilize social media as a way to increase customer engagement. Social Engagement is one of the Six Pillars that make up the foundation of a company's Brand Score, so it's important to evaluate how well a brand is performing on social media.