Webinar Part 4: Creating a Business People Love with Brandify

Posted by Brandify Team on Aug 29, 2014 1:38:39 AM

The first week of September marks Part 4 in our webinar series The 6 Pillars of Multi Location Optimization. In the past three weeks we’ve introduced you to the Six Pillars of Brandify and why they’re so essential to a brand’s overall digital marketing strategy. In the final instalment of our webinar series (and associated blog posts) we’ll be taking a look at how these six components work together to help create and manage a brand that people love, and get the most out of your digital marketing strategy. Here’s a quick review of some of the topics we’ve discussed so far:

 

Data Quality and Local Listings: We’ve talked about how important it is to make sure each location of your business has accurate NAP (name, address, and phone number) so customers can find your locations. No matter what you do, you should always start with the right set of data for all your online business listings. This also means claiming and syndication comes into play: It’s important for companies to take control of all the places online (Yelp, Google, etc) that their businesses are listed, and make sure they are accurate and in sync with the NAP that is listed on their company website. For businesses with multiple, hundreds, or thousands of locations Brandify can help streamline this process.

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Topics: Data Quality, Local Marketing, Brandify, Local SEO, Reviews

Introducing Four-Part Webinar Series: Part One

Posted by Brandify Team on Aug 7, 2014 1:35:39 AM

Earlier this year Where 2 Get It announced the acquisition of Brandify, which specializes in analytics and helps maximize businesses’ digital marketing plans. Starting next week we’re excited to introduce the first in a four-part webinar series that you can participate in!

 

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Topics: Data Quality, Business Listings, Brandify, Local SEO, Events

Where 2 Get It to Attend Franchise Consumer Marketing Conference (FCMC)

Posted by Brandify Team on Jun 16, 2014 12:00:20 AM

Franchise Consumer Marketing Conference (FCMC) - one of the most well-known conferences for multi-location marketing is just around the corner.

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Topics: Data Quality, Local Marketing, Brandify, News & Events, Multi-location Business, Local SEO, Events

How Far Can We Take Social and Local Search?

Posted by Brandify Team on Jun 11, 2014 7:29:43 AM

It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer Stephen Tse and Johnny Lee pulls user data from social networks like Twitter, Instagram, Foursquare and Facebook to create a “personal index” of places, keywords, restaurants and activities that you and your friends might enjoy based on your social networking info. Many assume that the acquisition is a move by Apple Maps hoping to bridge the gap between its oft-lauded competitor Google Maps.

 

The question remains: Can Apple Maps offer a useful, valuable service that Google Maps can’t?

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Topics: Data Quality, Local Marketing, Foursquare, Facebook, Google, Analytics, News & Events, Social Media, Local SEO, Local Pages

(Part Two) Where 2 Get It Presents Brandify 360—Brand Score & Local Listings

Posted by Brandify Team on May 14, 2014 1:07:08 PM

Last week, in conjunction with our involvement at BIA/Kelsey’s #LEADINGINLOCAL, we announced our acquisition of Brandify—an industry leading platform that evaluates and provides specific recommendations to improve a company’s online presence. In the words of our CEO, Manish Patel:

“Our multi-location customers asked us to create a more comprehensive solution because they are faced with knitting together a patchwork of point products and services to protect their brand, improve visibility, local listing management, and local monitoring.”

We followed up that announcement with the first instalment of our four part blog series titled: Where 2 Get It Presents Brandify 360. In this series and over the coming weeks, we intend to focus on explaining how traditional elements of online brand management—like SEO, business listings, reviews and social media—can contribute to a company’s overall Brand Score, a proprietary measure of a brand’s online health which is the cornerstone of the Brandify 360 Platform.

In this, the second instalment of the four part Where 2 Get It Presents Brandify 360 series, we will focus on local listing management and how data quality can influence a company’s Brand Score.

Brand Score and Local Listings Management

How many times have you clicked on a business listing in search results that contained a bad phone number or incorrect address? At least once, we’d suppose, and in fact it’s likely more times than that. Missing, duplicate or inaccurate local data is actually a very common problem online.

Google Mobile Playbook StatsGreg Sterling estimates that the opportunity cost of incorrect online business information is potentially in the multi-billions.

What’s more, 40% of mobile-users have admitted to turning to a competitor’s site after a bad mobile experience with a brand.

Match that with the statistics to the left from Google’s The Mobile Playbook and it’s easy to see how Greg comes to such a lofty estimate for lost opportunity due to poor business listing management.

You can begin to understand the challenge with maintaining data quality as it pertains to scale when you consider national chains and franchisees with multiple locations spanning entire regions. In addition, you can see the importance of the consumer’s experience in discovering and interacting with national brands on a local scale.

With Brand Score, the cornerstone of Where 2 Get It’s new Brandify 360 Platform, we’ve designed a proprietary algorithm which assesses hundreds of data points to measure the real-time performance of your online brand—including the accuracy of your business listings.

In the Insights > Brand Score tab, brand managers are able to see a high level overview of the role that the data quality of all brand locations (in the example below, 310 locations) is playing in their overall Brand Score. This demonstrates the ability of the Brandify 360 Platform to approach a far reaching variable like data quality for multi-location brands at scale.

W2GI BrandScore Data Quality

Drilling down deeper, through the Insights > Data Quality tab on the Brandify Dashboard, brand managers can determine the efficacy of their data quality across search and listing services by monitoring important factors like: missing locations, bad address or phone numbers (a.k.a. NAP or citations), unclaimed locations, or a bad website link per platform. Going even deeper, by clicking into these specific platform and variables, the user will gain insight into the exact brand locations influencing the data quality.

W2GI Insights Data Quality

The Brandify 360 Platform also provides specific recommendations relating to these elements of data quality making it super easy for brand managers to quickly find and fix issues in local listings and ultimitaely making local listing management for multi-location brands efficient and scalable.

Sign up to receive your Brand Score to take control of your local listings and stay connected to your customers both online and in the store with Where 2 Get It’s end-to-end enterprise local digital marketing suite.

It’s simple to get started and a free trial of Brandify is available at brandify.com. There is also an upcoming webinar on May 29th at 10:00 a.m. PST.

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Topics: Data Quality, Local Marketing, Business Listings, Brandify

Three Examples of the Importance of Data Quality in Local Search

Posted by The Where 2 Get It Team on Apr 29, 2014 4:54:36 AM

Last week on the Local Marketing Blog we highlighted three factors that contribute to a strong online brand identity. The first factor on that list was Accurate Data, and this week we take a deeper look at the importance of Data Quality within an integrated digital marketing strategy.

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Topics: Data Quality, Local Marketing, Business Listings, Claiming Locations