Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is before making the decision to visit. The updated “Popular Times” data, provides users with general estimates of a location’s wait time with summaries like, “Not too busy” or “Usually a little busy,” per 20 minute period. Under a bar graph detailing peak times of day, there is a “Plan your visit” statement, with a time range in which people usually stay at the location (e.g., “People typically spend 20 min here”).
As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer behavior and customers depend on accurate data in order to find local businesses and access information about products or services they need. As marketers look for innovative ways to implement the newest technologies to engage their consumers, local data is a fundamental aspect of optimizing for voice search and the Internet of Things.
We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have created immediate access to nearly anything imaginable, which has led to a sense of entitlement for quick, efficient experiences among consumers.
It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a few core concepts that have seemed to pervade both breakout sessions and seminars alike. These themes are crucial to understanding local marketing and implementing effective strategies to get your brand found when it matters the most. So, to recap on the day’s events, here are three key takeaways from day one of the 2016 Brandify Summit.
It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorporated into default colloquial speak—referring to searching online and finding relevant answers in a matter of seconds. But aside from Google, engines like Yahoo and Bing are still fighting for second place. Between these top alternatives, Bing is vying to become an opportunity for mobile-minded marketers to enhance the connected customer's journey.
Topics: Data Quality
When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand how to make sure that this is not the case. You should help customers get and stay engaged with local listings and local advertising.
We’ve been discussing how Data and Data Quality matter to a business’s digital marketing efforts and their online footprint. We’ve discovered how it affects your business and what it can mean for the bottom line. But there’s another important factor in this equation: the consumer.
Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied parallels in their findings with our last blog series where we took a look how technology combined with human insight can help brands connect with consumers. At Where2GetIt we’re focused on multilocation business and the management of data that come with hosting many separate online business listings. Brandify was developed as a tool to help companies and marketers make sense of and manage the data that comes with all their online business listings, as well as improving a brand’s overall online footprint and digital marketing strategy.
Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT team: In 2012, IMB’s Geoff Nunberg made the case that “Big Data” should be declared the word of the year as it morphed into a commonplace term, influencing almost every industry of business and even politics.
A recent article in Streetfight took a look at how important it is for “traditional” businesses to pay attention to their online presence when developing local marketing efforts, especially in an increasingly digital age. Author Damian Rollison mentions some key points in this article that fall directly in line with Where 2 Get It’s philosophy on local digital marketing, and Brandify's capabilities in optimizing those digital marketing plans.