Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Posted by Mila Hose on Feb 3, 2017 11:57:42 AM



Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is before making the decision to visit. The updated “Popular Times” data, provides users with general estimates of a location’s wait time with summaries like, “Not too busy” or “Usually a little busy,” per 20 minute period. Under a bar graph detailing peak times of day, there is a “Plan your visit” statement, with a time range in which people usually stay at the location (e.g., “People typically spend 20 min here”).   

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Topics: Data Quality, Local Marketing, Mobile

Why High-Quality Data Publishers Matter for Online Visibility

Posted by Mila Hose on Jan 31, 2017 1:48:45 PM



As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer behavior and customers depend on accurate data in order to find local businesses and access information about products or services they need. As marketers look for innovative ways to implement the newest technologies to engage their consumers, local data is a fundamental aspect of optimizing for voice search and the Internet of Things.

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Topics: Data Quality, Local Listings, Brandify 360 Network

Real-Time Location Management for an On-Demand Economy

Posted by Mila Hose on Oct 26, 2016 11:27:43 AM



We live in an on-demand economy where digital technologies have raised customer expectations and empowered them to make purchasing decisions within moments. Mobile devices, in particular, have created immediate access to nearly anything imaginable, which has led to a sense of entitlement for quick, efficient experiences among consumers.

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Topics: Data Quality, Local Pages, Local Listings

Three Key Takeaways from #BrandifyIt2016 : Day 1

Posted by Mila Hose on Aug 25, 2016 4:57:28 PM



It’s been a jam-packed day, full of fun activities, industry leading speakers and great brand networking. Throughout today’s events, there have been a few core concepts that have seemed to pervade both breakout sessions and seminars alike. These themes are crucial to understanding local marketing and implementing effective strategies to get your brand found when it matters the most. So, to recap on the day’s events, here are three key takeaways from day one of the 2016 Brandify Summit.   

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Topics: Data Quality, Local SEO, Online Reviews

Marketers Can Use Bing to Enhance the Connected Customer’s Journey

Posted by Amber Kazalbash on Feb 4, 2016 2:05:00 PM

 

It’s no secret that Google has taken consumer interest on search for years on end. With over 60% of search share, “Googling” has even been incorporated into default colloquial speakreferring to searching online and finding relevant answers in a matter of seconds. But aside from Google, engines like Yahoo and Bing are still fighting for second place. Between these top alternatives, Bing is vying to become an opportunity for mobile-minded marketers to enhance the connected customer's journey.

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Topics: Data Quality

Navigating Through the Path to Purchase: Local Listings & Local Advertising

Posted by Amber Kazalbash on Feb 19, 2015 12:14:00 PM

When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand how to make sure that this is not the case. You should help customers get and stay engaged with local listings and local advertising.

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Topics: Data Quality, Brandify, Listing management, Online-to-Offline Attribution

(Part 3) Data Quality & Digital Marketing: Do Consumers Trust Your Brand?

Posted by Brandify Team on Nov 26, 2014 2:15:00 AM

We’ve been discussing how Data and Data Quality matter to a business’s digital marketing efforts and their online footprint. We’ve discovered how it affects your business and what it can mean for the bottom line. But there’s another important factor in this equation: the consumer.

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Topics: Data Quality, Local Marketing, Brandify, Retail

(Part 2) Data Quality & Digital Marketing: Is Your Data Marketing-Ready?

Posted by Brandify Team on Nov 21, 2014 2:53:00 AM

Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied parallels in their findings with our last blog series where we took a look how technology combined with human insight can help brands connect with consumers. At Where2GetIt we’re focused on multilocation business and the management of data that come with hosting many separate online business listings. Brandify was developed as a tool to help companies and marketers make sense of and manage the data that comes with all their online business listings, as well as improving a brand’s overall online footprint and digital marketing strategy.

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Topics: Data Quality, Local Marketing, Business Listings, Brandify, Analytics

Part 1: Data Quality & Digital Marketing–The Good (Data) & The Bad (Data)

Posted by Brandify Team on Nov 14, 2014 12:36:16 AM

Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT team: In 2012, IMB’s Geoff Nunberg made the case that “Big Data” should be declared the word of the year as it morphed into a commonplace term, influencing almost every industry of business and even politics.

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Topics: Data Quality, Local Marketing, Brandify, Analytics, Multi-location Business, Social Media

The Importance of Making Sure Consumers Can Locate Your Business Online

Posted by Brandify Team on Sep 5, 2014 4:23:00 AM

A recent article in Streetfight took a look at how important it is for “traditional” businesses to pay attention to their online presence when developing local marketing efforts, especially in an increasingly digital age. Author Damian Rollison mentions some key points in this article that fall directly in line with Where 2 Get It’s philosophy on local digital marketing, and Brandify's capabilities in optimizing those digital marketing plans.

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Topics: Data Quality, Local Marketing, Brandify, Local SEO