In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a bit on our local marketing blog (see our 5 Tips to Help Your Business Dominate Local Search), in this series we aim to highlight key terms or phrases that may be familiar to many in the location-based marketing industry, but are perhaps more confusing to those with less of a technical marketing background. Local SEO is obviously a large component of an effective location-based marketing strategy. So let’s get started!
In order to build a glossary of terms that relate to local SEO, we must first define local SEO itself and explain how it differs from broader SEO. While a good local SEO strategy is built on the same elements that apply to broader SEO -- on-page factors, backlinks, robust social profiles, indexing -- there are a few unique pieces that make local SEO a bit more nuanced. For simplicity’s sake, we can break these nuances into three main areas which will then inform our list of local SEO glossary terms.
Local SEO hinges on the claiming of your business’ local listings on location-based platforms like Google Places, Foursquare, Yelp, etc.
One of the most important actors in boosting local SEO rankings is the number of citations your business has online.
Another important contributing factor to your business’ local SEO rankings is the quantity and quality of online reviews for your business on listing and social review sites like Google Places, Foursquare, Yelp, etc.
Let’s dive into some of these terms.