There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they allow marketers to dynamically personalize responses based on a user's intent and interests. This enables deeper brand engagement and valuable data points through which brands can understand their audiences.
This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands directly from the search results, making it easier to receive immediate brand communication and closing the customer feedback loop. For this blog and the remainder of this year’s content, we will discuss up-and-coming trends and patterns that have the potential to transform the local search ecosystem in 2017, and how your brand can prepare for them.
The 2016 presidential election has potentially been the most technologically advanced election in history. Presidential candidates who once relied on visiting towns and cities across the country in order to get in front of voters and form a positive impression can now reach hundreds of thousands of people with the tap of a button. Similarly, voters now have smartphones and social media at their fingertips to sway their opinions and confirm candidate claims. With the 2016 election happening next week, here are four major ways technology has shifted the campaign process.
Topics: Chat Bots
Voice search refers to one’s smartphone, desktop computer or any other entry point that uses voice, like Google’s microphone or Amazon’s Echo. When someone activates a personal assistant using their voice, they are performing a voice search. In the world of smartphones and mobile devices, speech is increasingly becoming the preferred search method of choice for users who wish to perform queries. John Gagnon of Microsoft’s Bing talks about the future of voice search technology and how it relates to local search.