Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their own and others’ post history without having to scroll, scroll, scroll through the news feed or someone’s Facebook page.
We’ve been discussing how Data and Data Quality matter to a business’s digital marketing efforts and their online footprint. We’ve discovered how it affects your business and what it can mean for the bottom line. But there’s another important factor in this equation: the consumer.
Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied parallels in their findings with our last blog series where we took a look how technology combined with human insight can help brands connect with consumers. At Where2GetIt we’re focused on multilocation business and the management of data that come with hosting many separate online business listings. Brandify was developed as a tool to help companies and marketers make sense of and manage the data that comes with all their online business listings, as well as improving a brand’s overall online footprint and digital marketing strategy.
Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT team: In 2012, IMB’s Geoff Nunberg made the case that “Big Data” should be declared the word of the year as it morphed into a commonplace term, influencing almost every industry of business and even politics.
As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been considering what technological innovations and new trends we could see for the landscape of digital marketing for 2015. An article was published by Forbes this week that listed some predictions about the changing landscape of digital marketing and we’re taking a look at how Where2GetIt and Brandify can play a part in some of those predictions for digital marketing in 2015.
Where 2 Get It will be in New York City to be a part of Street Fight’s “Local in the City” Summit on November 4, 2014!
This 4th annual event will host speakers and participants from some major brands: Google, Facebook, eBay, and Ford to name a few. As the name suggests, the Summit will focus on the impact of local and how to best integrate Data Quality, Mobile Advertising and other important marketing components into a brand’s digital marketing plan. As a business that specializes in digital and local search marketing, we at Where 2 Get It are very excited to be part of an event that brings together the brightest minds in Local and helps brands reach customers on both a nation and local scale.
Last week we rounded out our blog series Technology & Human Insight, where we took a look at how Brandify combines the latest technological capabilities with real human insight to produce successful digital marketing insights. This week we want to take a different look at technology and how “The Internet of Things” is changing the way we look at mobile devices, communication and business.
For the past few weeks we have taken a look at how businesses can best interact with their customer base through social engagement, and how the technology of Brandify helps brands monitor how well they are performing with this social engagement. We’ve talked about why it’s important to connect with your audience, how social media is changing the field of marketing, and why it’s crucial to monitor the online reviews of your business. In this final installment of our series we’ll look at some examples of how businesses have successfully (or unsuccessfully) utilized social engagement to connect with consumers.
Last week we discussed the impact and influence of social media in business and marketing, and how technologies like Brandify help businesses engage with consumers on social platforms. This week we’re looking at another form of social engagement: Online reviews.
Marketing is not the same as it once was. The world of digital and mobile is taking marketing efforts to new and exciting places, and at Where 2 Get It we work to stay on top of the latest technology and innovations. And that’s what this blog series is all about: Bringing together new technological capabilities with the human insight that customers appreciate. This week we’re looking at social media and how businesses can utilize social media as a way to increase customer engagement. Social Engagement is one of the Six Pillars that make up the foundation of a company's Brand Score, so it's important to evaluate how well a brand is performing on social media.