7 Expert Insights on the Importance of Location

Posted by Amber Kazalbash on Sep 28, 2017 8:30:00 AM



As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven digital experts from this month's Brandify Summitweighed in on the opportunities of local, investment by key players (both brands and search engines), and what's next to connect with the next nearby customer. 

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

#BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement

Posted by Amber Kazalbash on Sep 14, 2017 5:01:04 PM



Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery all the way through engagement, marketers must think critically about properly integrating these into their marketing strategies.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft

Posted by Amber Kazalbash on Sep 14, 2017 4:57:58 PM



1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its simplest terms, the future of search is conversational. Conversations are utilized as a platform to discover, access and interact with digital searchers everywhere.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: Fireside Chat with Amazon

Posted by Amber Kazalbash on Sep 14, 2017 4:54:42 PM



A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, Chief Evangelist for Amazon Alexa and Echo, sat down with the Brandify Summit attendees and Street Fight's David Hirschman to give insight into the mass adoption of voice, uses of voice-first products and Amazon's overall “everywhere” strategy.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

#BrandifyIt2017 Day 1 Recap: Location, Data and Enhancing Brand Reputation

Posted by Amber Kazalbash on Sep 14, 2017 2:18:17 AM



Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the specific capabilities of location data can in turn translate into greater brand reputation pushes and strategic efforts to generate customer satisfaction

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz

Posted by Amber Kazalbash on Sep 14, 2017 2:13:48 AM



Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on day 1 of the event. Schwartz took the audience down into the technical side of SEO, painting a picture of it's foundational elements and adding color by explaining recent updates and preparing for what is to come.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017, SEO

Live From #BrandifyIt2017: The Future of Local with Travis Wright

Posted by Amber Kazalbash on Sep 14, 2017 2:06:03 AM



In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wright explains, is that the real winners are the “Math Men”. Data-driven marketing solutions that understand the needs and goals of brand marketers are just part of what the future of local holds for marketing technology providers.

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Topics: Local Marketing, Claiming Locations, Local Advertising, Brandify Summit 2017