The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to offline customer experience.
Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.
As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year in business for Brandify, and we are excited to share 19 major accomplishments as we gear up for our 20th anniversary in 2017.
Google Analytics is one of the most powerful tools to monitor and analyze the traffic going to your brand’s website. And with our new Local Page Analytics feature on Brandify, we go one step further -breaking down the analytics of your brand’s local traffic.
We always see articles about the importance of ensuring your locations are claimed and optimized across review channels. Heck- we’ve even written a few of those articles ourselves. And while that is true, your brand MUST ensure that all locations are claimed and optimized across The Big Six, we have yet to answer the next question – HOW do you know if and where your listings are ranking?
When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand how to make sure that this is not the case. You should help customers get and stay engaged with local listings and local advertising.
Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers are searching for your brand, chances are they are not visiting your website. In today’s world there is an array of channels in which customers can find your brand’s location information online, shifting a once linear path-to-purchase into a fragmented journey.
Enterprise brands: Get your head in the game!
By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise level brand create buzz around the Superbowl game to drive more traffic to locations? According to Nielsen 41% of tablet owners and 38% of smart-phone users use their devices while watching television, meaning that tens of millions of people are going to be on their mobile devices sparking conversations this Sunday.
We’ve been reviewing all the strides that our company has made this past year. Season by season, we worked to advance for our community, both online and offline, and our clients. It was a big year in local digital marketing and our company, so we thought we’d take a look back at the major developments that shaped 2014.
As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at Where2GetIt we’ve been thinking about what makes for a successful holiday season for multilocation businesses and brands. The holiday shopping season is typically the most profitable time of the year, and we’ve put together a list to recap some key marketing points that retail and brick-and-mortar businesses should consider for success, both during the holiday season and heading into the new year.