Mobile is becoming an incremental part of the shopping experience for many consumers. This year, 73% of customers plan to use their mobile devices for shopping activities, such as finding deals, comparing prices, researching products, accessing coupons and finding store locations. With mobile taking such a big role in the holiday shopping experience, this week we will discuss how enterprise brands can target on-the-go consumers and optimize for the mobile user experience.
With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance of customer-centricity and personalization for brand engagement and local conversions. Technologies such as mobile devices and artificial intelligence have reshaped customer expectations and set new standards for brands to compete with. To wrap up the day’s collection of excellent seminars and inspiring speakers, here are are three major considerations for brands to keep in mind when forming a local marketing strategy.
While beacon technology is still new, it is becoming widely adopted. There is a common misconception that beacons are simply used to send messages (push notifications) to customers when they enter a specific geographical region, but beacon technology is much more than that, and it is becoming a great way for brands to interact with their customers on a more personal and local level. Kevin Hunter of Centroidal Advisory & Consulting talks about how beacons can be used to enhance the customer experience with personalized engagement, loyalty building and driving more customers to your store locations.
For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interact with brands, and location services are enabling brands to forge those connections with beaconing and hyperlocal ad targeting. And now that brands have started targeting consumers to their stores with beaconing, they must harness the same location services to map out their physical store locations.Google just started rolling this out, and it’s only a matter of time until Apple does the same.
As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at Where2GetIt we’ve been thinking about what makes for a successful holiday season for multilocation businesses and brands. The holiday shopping season is typically the most profitable time of the year, and we’ve put together a list to recap some key marketing points that retail and brick-and-mortar businesses should consider for success, both during the holiday season and heading into the new year.
As we march on into another holiday season–the most profitable time of the year for retail–and a new calendar year, we at Where2GetIt have been considering what technological innovations and new trends we could see for the landscape of digital marketing for 2015. An article was published by Forbes this week that listed some predictions about the changing landscape of digital marketing and we’re taking a look at how Where2GetIt and Brandify can play a part in some of those predictions for digital marketing in 2015.
An article was released this week in Street Fight announcing that Macy’s will be adding over 4,000 beacons to their stores across the country. They’ve partnered with Shopkick–a retail shopping app–to utilize the same beacon technology that Apple first introduced in 2013. ShopBeacon, their built upon version of Apple's iBeacon, "will allow Macy's to market at a more regional level before quickly tailoring data toward hyperlocal, personal marketing...(and) will allow for increased consumer engagement and promotional and marketing relevancy that will benefit customers nationwide."
Last week we discussed how the face of Local and Social Search may be changing as new apps and platforms are developed to create highly personalized search results. But what goes on once we’re through the door of brick-and-mortar locations might be changing as well. Case in point, the “beacon” and its ability to facilitate mobile communication with customers while they’re in your store or location.
Beacons—small pieces of hardware that use Bluetooth Low-Energy (BLE) connections to “talk” wirelessly to your devices—automatically activate merchant advertising, coupons, announcements, payment services and general interactions on a user’s device as they move within a set of boundaries.