How Leveraging Location Data Can Help Prepare for the AI-First World

Posted by Mila Hose on Oct 6, 2016 12:58:36 PM



Google announced some exciting hardware releases at its #MadeByGoogle event this week, and at these products’ core is software that is increasingly focused on machine learning and artificial intelligence. Recently, Google has made strides at becoming an AI-first organization and immersing virtual reality into users’ daily lives; marketers should take note of Google's movement in order to begin fully leveraging their location data today.

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Topics: Virtual Reality, Augmented Reality

4 Ways iOS 10 is Making Local Focal for Enterprises

Posted by Mila Hose on Sep 8, 2016 10:00:00 AM





With the release of Apple’s iOS 10, brands will find that the new operating system is increasingly focused on location through artificial intelligence and machine learning. Google announced back in May that upcoming products would center on voice search and personal assistants that predict a user’s daily needs and allow them to focus on more important things. The focus on growing Siri’s ability shows that Apple is similarly focused, while perhaps differing with a heavier concentration on mobility as it relates to the local user experience.     

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Topics: Apple, Wearables, Voice Search, Augmented Reality