With the close of Brandify Summit 2016, brands can take away some valuable lessons in location-based marketing, specifically regarding the importance of customer-centricity and personalization for brand engagement and local conversions. Technologies such as mobile devices and artificial intelligence have reshaped customer expectations and set new standards for brands to compete with. To wrap up the day’s collection of excellent seminars and inspiring speakers, here are are three major considerations for brands to keep in mind when forming a local marketing strategy.
Voice search refers to one’s smartphone, desktop computer or any other entry point that uses voice, like Google’s microphone or Amazon’s Echo. When someone activates a personal assistant using their voice, they are performing a voice search. In the world of smartphones and mobile devices, speech is increasingly becoming the preferred search method of choice for users who wish to perform queries. John Gagnon of Microsoft’s Bing talks about the future of voice search technology and how it relates to local search.