Voice search refers to one’s smartphone, desktop computer or any other entry point that uses voice, like Google’s microphone or Amazon’s Echo. When someone activates a personal assistant using their voice, they are performing a voice search. In the world of smartphones and mobile devices, speech is increasingly becoming the preferred search method of choice for users who wish to perform queries. John Gagnon of Microsoft’s Bing talks about the future of voice search technology and how it relates to local search.
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