3 Ways Maps Technologies Are Getting Smarter

Posted by Amber Kazalbash on Sep 6, 2017 9:05:00 AM



In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation to places of interest, and all this rests on location data (often crawled real-time or crowdsourced). Below are three ways maps technologies are getting smarter and how brands must follow suit.

Read More

Topics: Apple, Claiming Locations, Google Maps, Artificial Intelligence

How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017

Posted by Andy Roy on Feb 1, 2017 2:46:19 PM



There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they allow marketers to dynamically personalize responses based on a user's intent and interests. This enables deeper brand engagement and valuable data points through which brands can understand their audiences. 

Read More

Topics: Chat Bots, Artificial Intelligence, Machine Learning

Are Voice Search Analytics Coming to Google?

Posted by Mila Hose on Jan 26, 2017 1:17:37 PM



Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide marketers with significant opportunity to connect with consumers on new levels, but they also open new avenues for understanding audiences and driving action through personalization. Consumers are increasingly willing to give up their personal data in exchange for exceptional brand experiences. As brands look to incorporate voice search and artificial intelligence into their marketing strategies, there is also an increasing need for voice search analytics.

Read More

Topics: Voice Search, Artificial Intelligence, Machine Learning

Customer Intelligence and Cognitive Tech Take Center Stage at #CES2017

Posted by Mila Hose on Jan 10, 2017 1:06:52 PM



The Consumer Electronics Show (CES) celebrated its 50th anniversary in Las Vegas, Nevada this year for another eventful show filled with would-be future technology. Yet, many attendees found the usual smartphone, camera and drone updates to be somewhat weak in comparison to previous years. In fact, these technologies have largely stepped aside to make room for a new kind mania – namely, anything revolving around artificial intelligence and and cognitive technologies.

Read More

Topics: Voice Search, Artificial Intelligence

New AIs Offer Surprisingly Traditional Results for Local

Posted by Damian Rollison on Jan 3, 2017 10:06:47 AM



As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search results as opposed to the traditional list of options. Recently, David Mihm predicted that the critical nature of appearing the first page of Google search results will shift to the need to on position one. Specifically, “if you’re not the first result on Google, you’re invisible.” 

Read More

Topics: Local SEO, Voice Search, Artificial Intelligence

2017 Predictions and Prep: How AI Will Transform Local Commerce

Posted by Mila Hose on Dec 19, 2016 12:02:06 PM



With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 will hold a continued focus on voice search and AI-powered technologies. Artificially intelligent personal assistants are increasingly being used to organize, answer and converse with consumers about anything and everything in their daily lives. The ways in which customers and brands will interact with and ground themselves in AI like never before, and here are some ways brands can keep up with the hype. 

Read More

Topics: Local Marketing, Voice Search, Artificial Intelligence

Improving Customer Experience Through Local Innovation

Posted by Mila Hose on Dec 15, 2016 12:51:53 PM



Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The proliferation of mobile devices and the continuously evolving capabilities around artificial intelligence and voice search force businesses to adapt in order stay relevant and get more personal.

Read More

Topics: Local Marketing, Artificial Intelligence, Brandify Labs

2017 Predictions and Prep: What’s Next for Google Local SERPs

Posted by Mila Hose on Dec 8, 2016 11:48:31 AM



At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format pushes down the local 3-pack under four different AdWords ads and features a reel of the top three news stories before displaying the local 3-pack results and then organic listings. Google has always experimented with the SERPs, but throughout the past year, local has been an increasing focus for the search engine giant, and there are sure to be plenty more changes coming in 2017. Here are some ways we see Google SERPs changing in 2017, and a few tips on how to prepare.

Read More

Topics: Google, Voice Search, Artificial Intelligence

2017 Predictions and Prep: Transforming Brand Engagement With Messaging

Posted by Mila Hose on Dec 1, 2016 12:41:39 PM



This week, both Google and Bing released instant messaging features. Both engines will now provide the ability for users to connect with brands directly from the search results, making it easier to receive immediate brand communication and closing the customer feedback loop. For this blog and the remainder of this year’s content, we will discuss up-and-coming trends and patterns that have the potential to transform the local search ecosystem in 2017, and how your brand can prepare for them.

Read More

Topics: Local SEO, Chat Bots, Artificial Intelligence

5 Ways Marketers Can Harness the Power of Voice Search

Posted by Mila Hose on Sep 15, 2016 11:05:07 AM



With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting mass mobile user adoption. Voice search and local queries are intertwined, with voice search queries on mobile devices frequently showing local intent and 70% of those who bought in a store checking mobile first. If brands are on track to meet  ComScore’s prediction that 50% of all searches will be made by voice by 2020, marketers must adopt strategies to optimize for voice search.

Read More

Topics: Local SEO, Artificial Intelligence