Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim local profiles for each store location, while preserving a holistic brand image through a corporate account. Yet, an often overlooked and underutilized aspect of Facebook for local marketing is the critical audience insights that Facebook provides. With nearly 2 billion active users every month, brands cannot afford to overlook Facebook insights when forming a comprehensive marketing strategy. With this in mind, here are the some of the most important Facebook insights for local marketing.
Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google My Business (GMB) API with version 3.2. Since the release of V3.1 last September, Google has focused on enhancing the local customer experience by empowering brands to access their GMB insights data and respond to customer reviews in real time. Now, with the release of the GMB API V3.2, Google has made it easier for brands to access their complete historical data and connect multi-location insights to make data-driven marketing decisions.
Location data is extremely valuable when it comes to understanding local customers and creating strategies for engaging them and providing relevant, valuable advertisements to draw them in. Mobility has changed the way that marketers can understand and interact with digital audiences, and it has given a whole new meaning to online-to-offline attribution. Using a smartphone’s GPS data to geographically target audiences has become critical to the success of creating local customer profiles and targeting local prospects with relevant and value-based ads. Today, Foursquare's Mark Kwak talks about how brands can better understand their audiences by maximizing the power of location data with Reza Qorbani of Qualia/BlueCava and Alex Levin of Circulate, moderated by Greg Sterling of the Local Search Association.
The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or emergency room, research physicians, fill prescriptions and participate in clinical trials. Conversely, doctors depend on data from clients to accurately and effectively treat patients and recommend procedures. Part of gaining trust comes from avoiding frequent mistakes when it comes to updating and optimizing location data. Below are the five biggest mistakes that healthcare marketers should avoid.
Google Analytics is one of the most powerful tools to monitor and analyze the traffic going to your brand’s website. And with our new Local Page Analytics feature on Brandify, we go one step further -breaking down the analytics of your brand’s local traffic.
Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers are searching for your brand, chances are they are not visiting your website. In today’s world there is an array of channels in which customers can find your brand’s location information online, shifting a once linear path-to-purchase into a fragmented journey.
Just yesterday Forbes Insights released a study on data driven insights and marketing, with a focus on Big Data and how to best utilize it. We spied parallels in their findings with our last blog series where we took a look how technology combined with human insight can help brands connect with consumers. At Where2GetIt we’re focused on multilocation business and the management of data that come with hosting many separate online business listings. Brandify was developed as a tool to help companies and marketers make sense of and manage the data that comes with all their online business listings, as well as improving a brand’s overall online footprint and digital marketing strategy.
Data has been a hot topic of conversation in the business and tech industries for several years now. Data is no longer just a term used by your IT team: In 2012, IMB’s Geoff Nunberg made the case that “Big Data” should be declared the word of the year as it morphed into a commonplace term, influencing almost every industry of business and even politics.
It is being reported that Apple quietly purchased Spotsetter this week. Spotsetter, a “social search engine” app co-founded by Google Maps engineer Stephen Tse and Johnny Lee pulls user data from social networks like Twitter, Instagram, Foursquare and Facebook to create a “personal index” of places, keywords, restaurants and activities that you and your friends might enjoy based on your social networking info. Many assume that the acquisition is a move by Apple Maps hoping to bridge the gap between its oft-lauded competitor Google Maps.
The question remains: Can Apple Maps offer a useful, valuable service that Google Maps can’t?
It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired by the social customer service company Lithium Technologies at a price of at least $100 million. I say much of the tech world specifically because, unlike social media giants Facebook, Twitter & LinkedIn and despite being around for nearly 7 years, most of the general, non-techy population has likely never even heard of Klout.
Klout has been in the (tech) news lately as they:
- Launched Cinch in September of 2013. Cinch is an iOS app providing a Quora-like Q&A service in which Klout uses it’s Klout Experts database to match queries to experts in various topics. Interestingly, the launch of Cinch came more than 3 months earlier than the much more acclaimed release of a similar Q&A search/discovery app, Biz Stone’s Jelly.
- Announced the #NewKlout -- just last week, nonetheless. #NewKlout represents a shift in focus to more intelligent content discovery and distribution. In their own words, “Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans, and followers.”
Even though Klout has weathered its fair share of criticism from marketers, tech enthusiasts and the broader media over the past 6 years, news of the reported acquisition is not only a win for Klout and their investors, but it may signal a more significant trend in social media and content marketing going forward.