The Where 2 Get It Team

Recent Posts

Three Examples of the Importance of Data Quality in Local Search

Posted by The Where 2 Get It Team on Apr 29, 2014 4:54:36 AM

Last week on the Local Marketing Blog we highlighted three factors that contribute to a strong online brand identity. The first factor on that list was Accurate Data, and this week we take a deeper look at the importance of Data Quality within an integrated digital marketing strategy.

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Topics: Data Quality, Local Marketing, Business Listings, Claiming Locations

Three Factors that Contribute to a Strong Online Brand Identity

Posted by The Where 2 Get It Team on Apr 24, 2014 4:09:51 AM

In this post we take a look at three high-level factors that contribute to building a strong digital brand identity: accurate data, consistent messaging and being human!

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Topics: Local Marketing, Business Listings, Local SEO, Claiming Locations

Where 2 Get It’s Marketing Glossary Series: Local SEO

Posted by The Where 2 Get It Team on Apr 17, 2014 5:27:36 AM

In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a bit on our local marketing blog (see our 5 Tips to Help Your Business Dominate Local Search), in this series we aim to highlight key terms or phrases that may be familiar to many in the location-based marketing industry, but are perhaps more confusing to those with less of a technical marketing background. Local SEO is obviously a large component of an effective location-based marketing strategy. So let’s get started!

Local BusinessLocal SEO

In order to build a glossary of terms that relate to local SEO, we must first define local SEO itself and explain how it differs from broader SEO. While a good local SEO strategy is built on the same elements that apply to broader SEO -- on-page factors, backlinks, robust social profiles, indexing -- there are a few unique pieces that make local SEO a bit more nuanced. For simplicity’s sake, we can break these nuances into three main areas which will then inform our list of local SEO glossary terms.

  1. Local SEO hinges on the claiming of your business’ local listings on location-based platforms like Google Places, Foursquare, Yelp, etc.

  2. One of the most important actors in boosting local SEO rankings is the number of citations your business has online.

  3. Another important contributing factor to your business’ local SEO rankings is the quantity and quality of online reviews for your business on listing and social review sites like Google Places, Foursquare, Yelp, etc.

Let’s dive into some of these terms.

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Topics: Local Marketing, Google, Local SEO, Mobile, Claiming Locations

Where 2 Get It's Marketing Glossary Series: Location-Based & Mobile

Posted by The Where 2 Get It Team on Apr 6, 2014 11:24:44 PM

Where 2 get it blog seriesThis is the first in a new series on the Where 2 Get It Blog — The Marketing Glossary Series. In this series, we aim to highlight key terms or phrases that may be familiar to many in the location-based marketing industry, but are perhaps more confusing to those with less of a technical marketing background.

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Topics: Local Marketing, Mobile