Natasha Khachatoorian

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Beyond Beaconing, Consumers Want In-store Mapping from Retailers

Posted by Natasha Khachatoorian on Aug 13, 2015 11:24:09 AM

For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interact with brands, and location services are enabling brands to forge those connections with beaconing and hyperlocal ad targeting. And now that brands have started targeting consumers to their stores with beaconing, they must harness the same location services to map out their physical store locations.Google just started rolling this out, and it’s only a matter of time until Apple does the same.

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Topics: Beacon technology, Google Maps