Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand presence and local authority. Whether you are looking to retain your existing followers or grow your customer base, avoid these 6 fatal mistakes when building customer loyalty.
Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google My Business (GMB) API with version 3.2. Since the release of V3.1 last September, Google has focused on enhancing the local customer experience by empowering brands to access their GMB insights data and respond to customer reviews in real time. Now, with the release of the GMB API V3.2, Google has made it easier for brands to access their complete historical data and connect multi-location insights to make data-driven marketing decisions.
The Consumer Electronics Show (CES) celebrated its 50th anniversary in Las Vegas, Nevada this year for another eventful show filled with would-be future technology. Yet, many attendees found the usual smartphone, camera and drone updates to be somewhat weak in comparison to previous years. In fact, these technologies have largely stepped aside to make room for a new kind mania – namely, anything revolving around artificial intelligence and and cognitive technologies.
Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile users. Over the past several months, publishers have provided mixed reviews on AMP performance. Google is still working out the kinks in features that will provide the best results to both users and publishers, but it can be assumed that Accelerated Mobile Pages and their mobile-first objective are here to stay, and do impact ranking factors.
As a whole, 2016 was a year full of changes to Google’s ranking algorithm and its local search results. From quarterly Google My Business updates, to mobile-first indexing, Google has been strengthening its algorithm to provide the best possible user experience. Moving into 2017, brands can benefit from reviewing some of the biggest changes in Google’s approach over the past year to gauge what is to come in 2017.
As 2016 comes to a close, it’s time to reflect on past achievements, current opportunities and future goals. This has been an action-packed 19th year in business for Brandify, and we are excited to share 19 major accomplishments as we gear up for our 20th anniversary in 2017.
With the arrival of Microsoft’s Project Evo debuting to rival the likes of Google Home, Amazon Echo and IBM Watson last week, it is evident that 2017 will hold a continued focus on voice search and AI-powered technologies. Artificially intelligent personal assistants are increasingly being used to organize, answer and converse with consumers about anything and everything in their daily lives. The ways in which customers and brands will interact with and ground themselves in AI like never before, and here are some ways brands can keep up with the hype.
Technology is rapidly changing every day, and brands must evolve at the same pace to satisfy the needs of consumers who continue to adopt it. The proliferation of mobile devices and the continuously evolving capabilities around artificial intelligence and voice search force businesses to adapt in order stay relevant and get more personal.
At the beginning of this week, Jennifer Slegg pointed out that Google seems to be testing a new card-style layout for search results. This new format pushes down the local 3-pack under four different AdWords ads and features a reel of the top three news stories before displaying the local 3-pack results and then organic listings. Google has always experimented with the SERPs, but throughout the past year, local has been an increasing focus for the search engine giant, and there are sure to be plenty more changes coming in 2017. Here are some ways we see Google SERPs changing in 2017, and a few tips on how to prepare.
Driving full speed ahead into our next project, Brandify is continuing the Season of Cheer by working with The Child Creativity Lab to support kids who are interested in STEM disciplines. Based in Santa Ana, the Child Creativity Lab (CCL) is driven by a mission to foster the next generation of critical thinkers, problem solvers, innovators and leaders through hands-on projects that promote creativity and exploration. With a variety of STEM-based workshops that employ recyclable materials for children and teens, Child Creativity Labs strives to provide the same level of stimulation as similar, “pure-play” activities.
Topics: Season of Cheer