Mila Hose

Content writer @ Brandify.

Recent Posts

Facebook Insights for Location-Based Marketers

Posted by Mila Hose on Feb 23, 2017 12:13:36 PM



Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim local profiles for each store location, while preserving a holistic brand image through a corporate account. Yet, an often overlooked and underutilized aspect of Facebook for local marketing is the critical audience insights that Facebook provides. With nearly 2 billion active users every month, brands cannot afford to overlook Facebook insights when forming a comprehensive marketing strategy. With this in mind, here are the some of the most important Facebook insights for local marketing.

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Topics: Local Marketing, Facebook, Analytics

How to Survive Google’s New Local Pack Review Threshold with Bad Reviews

Posted by Mila Hose on Feb 9, 2017 1:12:48 PM



Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a minimum of five reviews in order to appear within the Local Pack, but evidence from Mike Blumenthal and Barry Schwartz suggests as little as one review will now be enough for brands to rank in the Local Pack. This can be both a good or bad thing for different store locations, depending on the quality of the reviews they currently have.

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Topics: Google, Online Reviews, Reviews

Three Things Local Marketers Can Learn from Google’s Real-Time Updates

Posted by Mila Hose on Feb 3, 2017 11:57:42 AM



Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is before making the decision to visit. The updated “Popular Times” data, provides users with general estimates of a location’s wait time with summaries like, “Not too busy” or “Usually a little busy,” per 20 minute period. Under a bar graph detailing peak times of day, there is a “Plan your visit” statement, with a time range in which people usually stay at the location (e.g., “People typically spend 20 min here”).   

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Topics: Data Quality, Local Marketing, Mobile

Why High-Quality Data Publishers Matter for Online Visibility

Posted by Mila Hose on Jan 31, 2017 1:48:45 PM



As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer behavior and customers depend on accurate data in order to find local businesses and access information about products or services they need. As marketers look for innovative ways to implement the newest technologies to engage their consumers, local data is a fundamental aspect of optimizing for voice search and the Internet of Things.

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Topics: Data Quality, Local Listings, Brandify 360 Network

Are Voice Search Analytics Coming to Google?

Posted by Mila Hose on Jan 26, 2017 1:17:37 PM



Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide marketers with significant opportunity to connect with consumers on new levels, but they also open new avenues for understanding audiences and driving action through personalization. Consumers are increasingly willing to give up their personal data in exchange for exceptional brand experiences. As brands look to incorporate voice search and artificial intelligence into their marketing strategies, there is also an increasing need for voice search analytics.

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Topics: Voice Search, Artificial Intelligence, Machine Learning

5 Steps to Successful Reputation Management

Posted by Mila Hose on Jan 24, 2017 2:14:35 PM



Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they trust online reviews as much as personal recommendations. At the enterprise level, it can be difficult to make the most of reviews, let alone utilize them to garner visibility and brand awareness. Yet, reviews are an important facet of every marketing campaign, and brands with active reputation management strategies often surpass their competitors in visibility, satisfaction and loyalty.  Learn five steps to successful reputation management, and find out how Brandify helped one enterprise drive 40% more website traffic through online reviews. 

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Topics: Local Marketing, Online Reviews, Reviews

Google Prioritizes Local-Mobile Search with Local Ad Pack

Posted by Mila Hose on Jan 19, 2017 12:08:14 PM



Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings resulting from some product searches. Not only are these listings sporadic, but they seem to appear only as a result of local searches conducted on a smartphone, demonstrating Google’s continued focused on local-mobile search.

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Topics: Local Marketing, Local SEO, Mobile

6 Fatal Customer Loyalty Mistakes and How to Avoid Them

Posted by Mila Hose on Jan 17, 2017 12:09:43 PM



Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand presence and local authority. Whether you are looking to retain your existing followers or grow your customer base, avoid these 6 fatal mistakes when building customer loyalty.    

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Topics: Mobile, Voice Search, Local Listings

Google My Business API V3.2 Offers Historical Insights

Posted by Mila Hose on Jan 12, 2017 11:52:21 AM



Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google My Business (GMB) API with version 3.2. Since the release of V3.1 last September, Google has focused on enhancing the local customer experience by empowering brands to access their GMB insights data and respond to customer reviews in real time. Now, with the release of the GMB API V3.2, Google has made it easier for brands to access their complete historical data and connect multi-location insights to make data-driven marketing decisions.

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Topics: Local Marketing, Analytics, Google My Business

Customer Intelligence and Cognitive Tech Take Center Stage at #CES2017

Posted by Mila Hose on Jan 10, 2017 1:06:52 PM



The Consumer Electronics Show (CES) celebrated its 50th anniversary in Las Vegas, Nevada this year for another eventful show filled with would-be future technology. Yet, many attendees found the usual smartphone, camera and drone updates to be somewhat weak in comparison to previous years. In fact, these technologies have largely stepped aside to make room for a new kind mania – namely, anything revolving around artificial intelligence and and cognitive technologies.

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Topics: Voice Search, Artificial Intelligence