With the proliferation of mobile devices, there are more channels for consumers to find a business online than ever before, and with the holidays approaching, customers are already looking to find the best deals at the nearest stores. The most common way for consumers to satisfy their local purchase intentions is through a Google search, and a great way to catch the eye of prospective consumers this holiday season is through relevant, localized ads. Ads allow brands to customize the message, promotions or events they want to broadcast with custom features such as call-tracking and dedicated landing pages.
The healthcare industry depends on accurate location data for successful business. Patients count on location data to find the nearest hospital or emergency room, research physicians, fill prescriptions and participate in clinical trials. Conversely, doctors depend on data from clients to accurately and effectively treat patients and recommend procedures. Part of gaining trust comes from avoiding frequent mistakes when it comes to updating and optimizing location data. Below are the five biggest mistakes that healthcare marketers should avoid.
In the ever-changing world of Google search, another update will force your brand to buckle down its local online presence even further. At SMX last week, Google’s Global Product Lead for Local Ads, Ali Turhan, alluded to local ads being featured within the existing local three pack. After this update takes place, the first position will be an ad, followed by two organic results.
The customer journey is fragmented, to say the least. With literally any online touchpoint serving as a possible driver of local traffic, it can be especially challenging for enterprises to properly direct customers to store locations. The intent to visit a store is 50% if it comes from Mobile, so before your store location information fails a customer, evaluate your local brand relevance to strengthen your mobile visibility strategy.